Analysis on the development status and direction of China's cultural tourism real estate industry in 2021: the average transaction price has increased, and cultural tourism projects continue to innova

One 、 Development status of cultural tourism real estate industry

Cultural tourism real estate is culture + tourism + real estate , It is the supplement and evolution of residential real estate . Also known as , Residential property 2.0. The core of cultural tourism real estate is not all real estate , It's more of a culture 、 tourism 、 business 、 Residence, etc , Including eating, drinking and having fun , A comprehensive ecology of leisure and vacation . Cultural tourism real estate should respect its ecology , It should be culturally reflected , Mainstreaming 、 Technology 、 Popularization and globalization . Have the concept of health and safety , No one has a mountain , Where there is a sea, it is suitable for the development of cultural tourism real estate .

With the rapid development of the current era , People's living standards have improved significantly , While the material base is satisfied , They also pay more attention to spiritual needs and consumption , It has created powerful conditions for the development of the tourism industry .2021 year , China's tourism economy is recovering in a ladder shape 、 Fluctuating warming trend . The number of domestic tourists will reach 39.15 Million people , Domestic tourism revenue will reach 3.31 Trillion yuan , Up year on year 36 and 48, Restore to 2019 At the same time of the year 65 and 58.

Dai bin, President of China Tourism Research Institute, said , expect 2022 Number of domestic tourists in 39.80 Million people , Domestic tourism revenue 3.81 Trillion yuan , Year-on-year growth 19% and 27%, Restore to 2019 The level in the same period of the year is nearly 70% . expect 2022 The number of inbound and outbound tourists will increase year on year 2 become , Restore to 2019 Year of 25% about . In the long run, the epidemic has forced the industry to reshuffle , Reduce supply , After the epidemic situation is basically under control, the prosperity of the industry is expected to accelerate under the effect of demand recovery .

2015-2022 Number of Chinese tourists and total tourism income in

source ： Bureau of culture and Tourism 、 Annual report on China's domestic tourism development 2021、 China Tourism Research Institute predicts 、 Zhiyan consultation and arrangement

From the perspective of the main time periods of domestic tourism , Domestic tourism mainly includes six major small and long holidays （ Spring Festival 、 Qingming 、 The May Day 、 Dragon Boat Festival 、 Mid Autumn Festival and national day ）,2021 During the National Day holiday , The total number of domestic tourists in China has reached 5.15 Million people , Realize the total domestic tourism revenue 3890.61 One hundred million yuan , It has returned to the same period before the epidemic 70.1% and 59.9%; The total number of tourists during the Spring Festival holiday 2.56 Million people , Realize tourism income 3011 One hundred million yuan ; The total number of tourists on May Day holiday 1132.3 Million people , Realize tourism income 2.3 One hundred million yuan ; The total number of tourists during the Dragon Boat Festival 294.3 Million people , Realize tourism income 0.89 One hundred million yuan ; Total number of tourists during the Mid Autumn Festival 371.5 Million people , Realize tourism income 0.88 One hundred million yuan ; The total number of tourists on Qingming Festival 271.7 Million people , Realize tourism income 1.02 One hundred million yuan .

2021 China's total tourism revenue and total number of people on legal holidays in

source ：CRIC Cultural tourism real estate data system 、 Zhiyan consultation and arrangement

With domestic “ De real estate ” The trend of ,2021 The cumulative number of projects of China cultural tourism real estate in 9987 individual , Total new cultural tourism real estate projects 212 individual , The year-on-year growth rate is 2.3%, Only from 2016 From the year onwards , Cultural tourism real estate has been maintained for many years 2%-4% Low growth rate .

2011-2021 The number and growth of cultural tourism real estate projects in China in

source ：CRIC Cultural tourism real estate data system 、 Zhiyan consultation and arrangement

2021 In, the proportion of new projects in China's cultural tourism real estate accounted for 87.5%, a 2020 Annual growth 0.2 percentage ; The cumulative proportion of projects is 77.8%, Relatively 2020 Annual growth 0.2 percentage . From the perspective of regional development pattern , Changjiang delta 、 The Pearl River Delta and the Beijing Tianjin Hebei metropolitan area are still hot areas for investment .

2012-2021 The number of new and accumulated cultural tourism real estate projects in China in （ Six regions ） Proportion

（ notes ：“ Six regions in China ” It is the Bohai Rim region 、 The Yangtze River Delta 、 Central region 、 Yunnan, Guizhou, Sichuan and Chongqing 、 Beibu Gulf area 、 Guangdong Hong Kong Macao Great Bay area and the west coast of the Taiwan Strait ）
source ：CRIC Cultural tourism real estate data system 、 Zhiyan consultation and arrangement

2021 In, the number of cultural tourism real estate projects in China slowed down , The total construction area of the cultural tourism real estate in the six regions 364866 ten thousand ㎡, The total construction area of the newly added cultural tourism real estate project is 10615 ten thousand ㎡, Year on year increase 2.9 percentage , Than 2020 Annual rise 0.6 percentage .

2012-2021 Total construction area and growth of cultural tourism real estate in six regions of China in

source ：CRIC Cultural tourism real estate data system 、 Zhiyan consultation and arrangement

As the cultural tourism industry enters a new development period ,2021 In, the growth rate of the total construction area of China's cultural tourism real estate projects increased , Although the transaction price has increased , However, the trading volume has declined year by year after the outbreak ,2021 The cumulative transaction area of cultural tourism real estate in six regions of China in 59172 Thousands of square meters , a 2020 Annual decline 1.6%; The average transaction price of ordinary residential buildings in the six regions 15700 element / Square meters , a 2020 Annual growth 1516 element / Square meters .

2011-2021 Transaction area and average transaction price trend of cultural tourism real estate in six regions of China in

source ：CRIC Cultural tourism real estate data system 、 Zhiyan consultation and arrangement

Two 、 The development path and direction of the cultural tourism real estate industry in the future

With the development of the times , The way of making profits from holiday products is also changing , From the original property sales , Up to now, it has been transformed into property management in the later stage 、 Sustainable income from community services , From the product side , Supporting facilities are the soul of tourism real estate , An excellent tourism real estate project , It will create rich tourism supporting services , Introduce business resources 、 Building an old-age care system, etc , In the end, developers are selling more than just simple houses , But a beautiful way of life . The particularity of tourism real estate , The project is destined to be built in the whole life cycle .

2021 year , As our country “ the 14th Five-Year Plan ” Opening year ,“ Take the domestic big cycle as the main body 、 Domestic and international double circulation promote each other ” The new pattern of is becoming the main axis of the development of the times . Cultural tourism industry ,“ Inner loop ” The mode is driving the transformation and upgrading of the tourism industry , The domestic tourism market is also gradually emerging from the haze of the epidemic and entering a new stage of development .

future , To improve and enhance China's cultural and tourism infrastructure construction will become the main melody of the development of the cultural and tourism industry , By creating internal circulation to replace Commodities , Further activate the potential of domestic cultural tourism market , It can also expand the imagination space of the domestic cultural tourism market .

Development path of domestic cultural tourism market

source ： Zhiyan consultation and arrangement

In the cultural tourism industry , Innovation of business form is an important way to extend the life curve of cultural tourism projects . If China's cultural tourism market wants to achieve long-term development , Cultural tourism projects should continue to innovate , Constantly exploring the continuous growth of product life curve 、 extend .

The product development direction of the cultural tourism industry

source ： Zhiyan consultation and arrangement