See "sense of security" in uncertainty Volvo asked in 2022

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Netease car 7 month 27 Reported Wednesday  “ Volvo Put the invented three-point seat belt , Free sharing to the world . Ah, it's strange , It's amazing that someone doesn't use such a good thing . We can only enlarge the move , Promote legislation around the world , Force all vehicles to use . It's kind of cold , Make your mother think you're cold . There is a kind of safety , Call Volvo think you are safe .”

2022 More than half a year , Volvo resumed its offer in the first half of the year in a special way of talk show , around “ A sense of security ” Start a discussion with the word .

In the activity , Global senior vice president of Volvo Car Group President 、 President and President of Volvo cars Asia Pacific CEO Yuan Xiaolin , Volvo big The Chinese Qin Peiji, President of the district sales company, and other guests , In a more relaxed and humorous way , For Volvo in the context of the new era “ A sense of security ” Read it .

Security comes from uncertainty “ deterministic ”

2022 In the first half of , Volvo cars still achieved good sales performance in many uncertain market factors .

6 month , Epidemic recovery 、 Good policy , Volvo quickly introduced policies related to purchase tax , Strong performance rebound （ Chain ratio 73.9%, Much higher than the overall passenger car market 42%）, sales 16,448 platform , Ranking beyond lexus , Ranked fifth among luxury brands .

In the first half of the year, the market share of major models was stable ：XC90（+0.4%）、XC60（+0%）、S60（+0.8%）, Both achieved positive growth year on year , Consolidate the market position .

Behind the achievements , It is inseparable from public recognition of Volvo brand , Especially in the epidemic environment , Volvo “ people oriented ” Of idea , For safety 、 health 、 Persistence of sustainable value , And in electrification 、 Excellent performance in fields such as intelligence .

“ Volvo's ‘ Security ’, More than making cars , More straightforward ”

In the face of repeated outbreaks in China in the first half of the year , The changes in work life have made many employees of enterprises feel anxious , Volvo cars has adopted material distribution 、 Online office 、 Measures such as entering the factory for office , It effectively guarantees the normal life and work of employees .

6 Since the resumption of work and production in January , Many consumers say “ defects liability period 、 The extended warranty period expires during the epidemic , It's embarrassing to repair the car ”. For these needs , Volvo cars quickly launched “ Three guarding policies 、 Two care benefits ”, Give enough users “ A sense of security ”.

After the state promulgated policies such as purchase tax subsidies , Volvo cars also responded quickly to the overweight , Announced that all models enjoy subsidies , Including those outside the policy XC90, Volvo cars also pays out of its own pocket , Launched “ The only purchase tax at the same level is reduced by half , Lifetime free maintenance ” Equal benefits .

For dealers , Volvo during quarantine , Regular dealer meetings , Maintain transparent communication , Boost confidence . At the same time, register sales consultants with the stores that are still on duty , And subsidies for certified technicians and service consultants , Inspire the team .

“ A sense of security , From foresight and persistence ”

Under the tide of electrification , Volvo, as a traditional luxury car company with the most determined attitude towards transformation , Promote the electrification process in an orderly manner , This kind of foresight and determination has become the key for Volvo to face market changes “ A sense of security ”.

Around electrification transformation , Volvo cars gives a specific timetable ——2025 Realize full electrification in , By then, the proportion of pure electric vehicles will reach 50%, The rest are hybrid models ;2030 In, it became a pure electric luxury car enterprise . By the end of 2020 year , Volvo has achieved the goal of providing new energy models for the whole vehicle series .

Volvo new pure electric C40 On 7 Official listing , It will become one of the pioneers in the electrification market .

Volvo XC40 Pure electricity （ Parameters 丨 picture ） Version upgrade , Bring 4WD high-performance version PRO、 Long range version and long range PRO Three configurations .

Volvo new XC60 And new S90 Of RECHARGE T8 Plug in hybrid models also usher in the upgrade and launch .

2022 In the second half of , Volvo will bring a new electrification concept car .

“ A sense of security , It's walking with partners ”

Volvo City Center store is a long-term shopping mall entity retail format defined by Volvo cars , It is positioned at the golden place of the city's core business district . The original intention of Volvo City Center store , It is centered on user needs , Provide users with nearby 、 convenient 、 Intimate 、 Worry free service , Explore innovative business models , Accelerate the habit of buying new cars 、 The new car experience is close .

City Center store benchmarking new forces supermarket store , The user enjoys booking a test drive 、 The online order 、 Uniform price ; There is no need to compare prices , Get a better whole process service experience ; Manufacturers set prices , Solve dealer price monopoly , Closer to users ; The dealer has no inventory pressure 、 Functions turn to service providers , Focus on improving service and customer satisfaction , Get a high base salary and Commission .

Besides , The city center store is not just a car showroom in the traditional sense , We will also invite and hold various activities on a regular basis , Make people feel relaxed 、 happy 、 A safe Nordic lifestyle .

To 2022 end of the year , Volvo cars will add 25 City center stores and 1 A direct store , The total number of stores in the city center will reach 33 home .

Behind the city center store , It is the consensus of Volvo and its dealer partners on the new business model .

Direct sale mode , The dealer has no inventory pressure , The inventory belongs to the manufacturer . Dealers will be transformed into service providers , The original sales rebate will be changed to Service Commission . In general , The service commission of direct sale mode will not be lower than the previous sales rebate . Through the official direct sale mode , Volvo will lead the top brand experience center 、 City center stores to achieve accurate drainage , And the bottom 4S shop 、 Flash shop 、 Satellite stores are dominated by traditional dealers , Focus on transforming more user groups .

The direct sale mode is a change made by Volvo on the channel side , But it does not mean giving up the existing channel system . In the face of change , It takes “ Both up and down ” Business model of . Reached a consensus with dealer partners , Collaborative division of labor 、 Deep cooperation , To win the future .

“ A sense of security , It is to solve customers' worries with services ”

Service level , Volvo is consumer oriented , Build a comprehensive To C User service system , Improve customer satisfaction 、 Enhance the customer experience .

Provide users with considerate services throughout the life cycle of the car ,12 This wholehearted service commitment starts from the actual pain points to solve the real needs , Bring users a full cycle luxury service experience from pre-sales to after-sales .

With the most popular service commitment ——“ Free pick-up and delivery ” For example ,2022 In the first half of , There are more than 10 Ten thousand car owners have enjoyed this service , The total mileage exceeds 215 Thousands of kilometers , Compared with 21 In the same period of the year 88%. since 2020 year 7 Since the launch of this service in January , The total number of car owners served is nearly 52 Thousands of people , The accumulated mileage exceeds 620 Thousands of kilometers .

Volvo is also the first in the industry to launch “ Parts are guaranteed for life ” Business , Since its launch, it has accumulated savings for every car owner who has enjoyed this service 4300 element ;“ Enjoy the courtesy car ” The service has provided more than 18 Ten thousand days' courtesy car service ;“ 24 / 7 guard ” The service has reached 5.8 Ten thousand times .

“ user-centric ”, Make many seemingly “ It's expensive ” Service for , for example “ The decrease of zero integer ratio ” In the last two years , Volvo cars has adjusted more than 12.3 The price of 10000 parts , cover 1,000 Parts categories , There are more than 1.1 The average decline of 10000 parts exceeded 50%.

The age of electrification , Volvo cars is also committed to solving users' problems “ Charging anxiety ”, And realize home charging 、 Utility charging 、 The overall layout under the four scenarios of dealer charging and emergency charging . Volvo has an active insight into the inconvenience of young people using various charging services , Implement with a APP You can get through the charging column of each major charging network , No need to re register , No traditional lengthy payment process , Plug and play , Automatic deductions . Volvo also offers customers “ Relatives and friends authentication ” function , When the car is lent to relatives and friends , You can also enjoy the owner's rights and interests such as free charging .

“ A sense of security , From the user's favor and trust ”

Volvo's sense of security , It also comes from its popular brand power , Through accurate positioning , Quality content , Volvo's brand marketing has achieved efficient delivery , Engrave humanistic spirit and humanistic care into the hearts of the audience , Form the fetter between brand and users .

Volvo's choice of spokesperson is always based on the premise of fit , Choose xuzhiyuan 、 Luo Xiang 、 Gao Yuanyuan, etc , It aims to bring humanistic thinking to the industry and society , Bring longing for beauty , It all comes from “ Love and life can't live up to ”.

In brand marketing , Volvo joined hands in the first half of the year 《 13 invited 》, Achieve a win-win situation .

In terms of product marketing , Volvo brings Luo Xiang's reverse marketing ——“ This new year is different ”, And driving spirit marketing ——“ Don't hurry , To feel the way ”. Direct to the heart 、 Resonant marketing , It not only reflects the precise positioning of the brand to the consumer group , It also reflects the high fit between the brand and users in spirit and attitude . What Volvo advocates “ Love and life should not be let down ”, Can be specific to everyone , Everyday life , This intimacy has also become the source of users' favor and trust for the brand .

“ A sense of security , It comes from sticking to the bottom line 、 Embrace change .”

Technology development level , Volvo insists “ People are the starting point and end point of all science and Technology ”, So with great patience , Partners , Create the safest intelligent ecosystem .

This year, , Volvo cars in CES At the international consumer electronics exhibition, it was officially announced that the highly autonomous driving function without supervision will be launched ——Ride Pilot.

On autopilot , Volvo is one of the few companies with complete independent research and development ADAS Capable auto manufacturers . In addition to perception , From the fusion of perception 、 From decision-making to control, all self-study . meanwhile , Volvo's autonomous driving software development company Zenseact Can provide a full stack of autopilot Software .

In terms of on-board system , Volvo cars' future products will be equipped with self-developed integrated on-board system ——“VolvoCars.OS”

The operating systems it covers include Android Automotive OS、QNX、AUTOSAR and Linux. meanwhile ,VolvoCars.OS With unprecedented complexity , Need strong software self-development ability , And advanced electronic and electrical architecture . It can realize faster and more flexible function development and upgrading , Just like smart phones or computers , New functions and Applications , Including service experience , Can be upgraded remotely online （OTA）, Let Volvo cars keep pace with the times .

Besides , Volvo actively promotes cooperation with head technology enterprises , Strive to create an industry-leading open vehicle ecosystem .

By working with Google , Volvo cars is the first car company equipped with built-in native Android system , Not only the stability and fluency are significantly improved , And its open Ecology , Compatible with Gaode 、 Huawei 、 Hkust xunfei 、 Alibaba 、 tencent 、 Applications and services of Baidu and other excellent technology partners , Huawei application market 、 Tmall spirit 、 Tencent loves listening 、B standing 、 Gould map 、 Huawei smart assistant and other mobile applications are fully compatible , apply 60+ scene , Realize the intelligent Internet ecological service experience of car machine, that is, mobile phone .

since 2018 From the year onwards , Volvo launched the technology fund to invest in potential technology start-ups around the world . The key area of investment is the strategic scientific and technological trend to promote the development of the automotive industry , Such as artificial intelligence 、 Electrification 、 Autonomous driving and digital mobile services .2022 In the first half of , Volvo car technology fund has successively invested in Switzerland Bcomp Company and Israel StoreDot company , We will work with the former to develop high-performance recyclable materials based on natural fibers , Work with the latter to develop groundbreaking high-speed rechargeable battery technology .

Conclusion

2022 Behind the achievements in the first half of the year , Volvo cars has been a brand for nearly a century , Always customer-centric , Persistent persistence and innovation .

As chinpeiji said ：“ Volvo never lies flat , This is our greatest source of security . Over the years , We take the lead in learning transformation and making direct sales 、 live broadcast 、 Digitization , Including talk shows . It is difficult to walk . Because the difficult road is not crowded , And often easy to lead .”