Roast B station charges, is it because it has no money?

It is necessary to read this article 1.69 minute .

6 month 20 Japan B standing UP Lord @ Hook old man Duncan uploaded 「 The world's top ten unsolved mysteries 」 Series video , Become the first paid video collection of BiliBili station .

Need to spend 30 Yuan to see 10 A series of videos , The average cost per video is 3 element , And only in APP End view , Currently, paid video is not supported in PC End view .

What's interesting is that ,「 Video charging 」 Function follow B Station member （ 25 Yuan a month. ） It's separate , in other words , Originally bought B Users of big members , Want to watch this kind of paid video , Still need to pay again .

This is a bit like the previous launch of youaiten 「 On demand ahead of time 」, At that time, it also caused a lot of heated discussion , At present, this function has long been off the shelf .

therefore , It's not difficult to understand. , Most users are dissatisfied B standing 「 Video charging 」 function , The main reason is , If the video needs to be paid again , What is the gold content of large members in this way ？

Free games can be purchased for free , If you pay for paid Games , It will only make users feel greedy and disgusted by the platform , The favorability decreases instantly .

In especial B standing 「 Video charging 」 function , It's not about the drama 、 The movie 、 Documentary like this OGC（ Professional content ）, But aimed at UP Self made content published by the main , So they are in content quality 、 Copyright and other issues , There will be a lot of controversy .

Take this B standing UP Lord @ Hook old man Duncan's first water test paid video 「 The world's top ten unsolved mysteries 」 Come on , We just need to open any website , In your search bar , Enter the top ten unsolved mysteries , You can see that .

therefore , As the user , How can it be wrong B standing 「 Video charging 」 Function criticism ？

In contrast, the world's largest video website ,YouTube It launched an independent subscription channel long ago , But these are channels created by professional video producers .

Members of tubing channel can see a large amount of member content in the past within a month , In this way, the cost performance is very high . Users like to watch it , It will also allow users to continue to subscribe to tubing channel members . As a support to encourage bloggers to continue to create , but B The station didn't do this .

B The station only makes single chip payment , This radical business realization , Let users B Standing more senseless . So when B Stations 「 Video charging 」 After the function comes out , Hot search of bully list , There's a lot of heated discussion .

But , these B Don't the station management know ？ Must know .

What then? B Stations still choose to pursue paid video ？

The reason lies in B The station has uneven profits and losses , To put it bluntly, there is no money , Even face losing money .

Behind this radical , Reflects B Standing on the helplessness of commercial realization .

The other day ,B Station released 2022 First quarter results of . Results show that ,B Total revenue of the station in the first quarter 50.5 One hundred million yuan , among , game 、 Online retailers 、 Among the four businesses of advertising and value-added services , Value added services are the most profitable （ live broadcast + Big member ）, Almost half of the total revenue .

image B Standing in the first quarter of this year B Advertising revenue of the station , Even lower than the level in the third quarter of last year .

Many advertisers have also lowered their right B Advertising budget of the station , In essence, it's because B Users of the station are not easy to convert . Because this group is too rational and calm , So that they won't easily believe the things advertised .

As for the game business ,B Self research of station game has completely failed .

The game distribution ability is getting worse , Even if it still retains the game business , It can only exist as a secondary game intermodal platform in the future .

therefore , Although a large number of users have clearly expressed their dissatisfaction , Although there may be legal risks of infringement behind ,B The station still insists on launching 「 Paid content 」 function .

dedicated ,B Station management has been on the game 、 The two major commercial models of advertising are desperate .

Even the e-commerce business ,B The station is still not finished .

epidemic situation 3 year , Everyone is tightening their belts .

Many people during the epidemic , Some were laid off and unemployed , Some are still at work , But the salary and welfare are not as good as before , More people are unemployed and heavily in debt . The consumption desire of the public , It will only greatly reduce .

Although in 618 When ,B Standing there UP Main cargo GMV Breaking billion , But don't forget , B The headquarters of the station is in Shanghai , Shanghai has experienced the containment of the epidemic for more than two months until now , Has not yet fully recovered , Especially express .

For advertising 、 The game business model is desperate , There is no hope for e-commerce business for the time being , In such a situation of continuous losses , You have to do it 「 Authors efficiency 、 cost control 」 The method of the ..

in short , Save money first , Make money again .

How to save money ？ Is to control the money that should not be spent , For example, slow down the least profitable game business first , Then it's time to lay off staff .

Actually from 2022 Year begins , of B Rumors of layoffs have been constantly , such as   4 The moon revealed B The live broadcasting business department plans to lay off staff ,5 month B The station was exposed to start a new round of layoffs , Games involved 、 Overseas business 、OGV Wait for multiple business lines ...

as everyone knows , The company needs to save money , The most direct operation is layoffs , therefore B Stand on this wave of operation , It really saves a lot of money .

Then how to make money ？ It is to improve the efficiency of the money that should be spent , For example, this time B Standing on the basis of the original big members , And now everyone criticized 「 Video paid 」 The function of .

Don't ask , Ask is to reduce costs and increase efficiency 、 Control the cost .

Regarding this , Some people say ,「 current B Standing is like a terminal cancer patient , Emergency medical treatment , Clearly know that the prescription prescribed by a Jianghu doctor is unreliable , But I have to eat it 」.

Normal , Are not profitable , Can you expect it to give you any good fruit ？ This is the time , Life matters , After all, the reality is cruel .

all , Even if users criticize B Pay video function of the station , say B Some current business operations are too radical , But there is no way. , It can only do this . Otherwise, how can we achieve breakeven   KPI Well ？

It's just , It can't help but remind people of , before B Chen Rui, the webmaster, once promised to the majority of users on Weibo ,「 Even if B Stand down , We won't charge users a penny 」.

Entrepreneurs are not philanthropists , We all know . requirement B Station uses love to generate electricity , It is impossible not to consider profits at all .

however , Radical commercial liquidation , It will only chill the loyal users of the original platform . If the commercial realization is too ugly , In particular, video content is of no value , For example, the results of random browser search are better than UP  The main video should be complete , Without distinctive personal characteristics , That's really worthless .

Last , Enterprise difficulty , Personal difficulties , What you see , In fact, it's just the tip of the iceberg , We can do it , Is to work hard , Put this hard 2022 Go on .

To make money , Spend money , To save money , It's time to reconsider their sequencing .

Recommended reading ：

It's nothing to be utilitarian ！

Dongge cashes , The boss retired ？