Under the double reduction policy, research travel may become a big winner

This article outlines ：《 Opinions on promoting research travel of primary and middle school students 》 It is proposed that ：“ All primary and secondary schools should integrate local realities , Bring research travel into the school education and teaching plan , Consider as a whole with comprehensive practical activity courses , Promote the organic integration of research travel and school curriculum .” Study travel “ tourism + education ” The product of cross-border integration has been on the right track of development . However , The epidemic has dealt a heavy blow to the tourism industry , My arms were also cut off from my study trip .2021 The double reduction policy was promulgated , Untie the holidays and winter and summer holidays of primary and secondary school students , Promote the outward diversion of the after-school training market , In addition, the ability to control the epidemic continues to improve , Tourism is picking up . In this major change , Research travel may become a big winner .

1、 What impact does the introduction of the double reduction policy have on the research industry ？

2、 Whether the off campus training institutions will be transformed into research travel agencies ？

3、 Whether research travel can enter the fast lane of development ？

2016 year , The Ministry of Education 、 After the former National Tourism Administration and other departments incorporated research travel into the education and teaching plan of primary and secondary schools , It began to heat up . It is different from traditional summer camp and autumn outing , Research travel is “ tourism + education ” Product of cross-border integration , It has been pursued by many parents . unfortunately , The immature development of emerging industries and the impact of the epidemic , There are many difficulties in the development of research travel . And the introduction of the double reduction policy , It has a profound impact on the off campus training industry , At the same time, it also affects the development of the research travel industry .

Under the double reduction policy , The off campus training industry is heading for a cold winter

2021 year 7 month , The introduction of a policy , Breaking the existing tranquility .

General Office of the CPC Central Committee 、 The general office of the State Council issued 《 Opinions on further reducing students' homework burden and off campus training burden in the stage of compulsory education 》, That's what we often mention “ Double reduction policy ”.

What has been reduced by the double reduction policy ？

The most important thing is to reduce the burden of students' schoolwork , The regulations specify the amount of students' homework . And what has caused great changes is , Relevant measures to reduce the burden of students' Extracurricular Training .

《 opinion 》 It stipulates that the existing after-school training institutions shall be uniformly registered as non-profit institutions . This regulation has greatly affected the stock price . The share price of listed off campus training institutions represented by New Oriental plummeted more than 70%, Some are even as high as 90%, More than 90% of out of school training companies have set off a wave of layoffs , Even facing bankruptcy .

The after-school training industry shrank significantly overnight .

The industry giant new Oriental was forced to withdraw its lease 1500 Teaching points . These teaching sites have invested sixorseven billion in the decoration in the early stage . Not only is there no way to earn money now , And pay liquidated damages , Loss deposit , Cash expenditure is close to 200 One hundred million yuan .

No more training business for primary and secondary school students is not only cutting off the most profitable way of New Oriental , Operating income decreased 80%, The tuition refund of existing students and the salary compensation of resigned teachers are even worse .

stay “ Double subtraction ” Under the pressure of , XRS' teaching point in Beijing has changed from the original 155 A sharp drop to 53 individual , Less 65.8%, Among them, only those who can teach normally are left 26 individual .

The double reduction policy not only makes the off campus training industry bear huge losses , Many parents of primary and secondary school students are troubled .

Many parents say , The double reduction policy reduces the burden on children , It also lightens my burden . however , There is no off campus training on weekends , Children don't know how to arrange their time .

Some parents said they were already very anxious , It is not enough for a child's report card to rely on classroom learning at school , No off campus training , I don't know how to improve my child's academic performance , What should I do if I keep going backwards ？

The direction of research travel appears in front of the public .

The double reduction policy may bring new vitality to research travel

In ancient times , Confucius traveled around the world , Teaching and educating . Western Aristotle advocated Natural Education , Learn scientific knowledge in nature . This is actually acquiring knowledge during travel , Increase your knowledge . This model is the embryonic form of research travel .

Now? , Study travel “ tourism + education ” The mode of is hot in the world .

The coverage rate of study travel in Japan is as high as 95%, Finland 、 Denmark and other Nordic countries generally carry out nature education , Let children learn natural knowledge in the interaction with nature . Camp education in the United States is developed , The theme is very rich .

China's research travel started late , It has only begun to sprout in the past ten years .

2013 Issued by the general office of the State Council in 《 Outline of national tourism and leisure (2013-2020 year )》 It's the first time I mentioned “ Research travel ”.

2016 Year is a very important year , Introduced that year 《 Opinions on promoting research travel of primary and middle school students 》 Bring research travel into the teaching plan of primary and secondary education , It has become a watershed in the development of research travel .

2016 Years ago , The research travel industry is more a spontaneous attempt of the market , Travel agencies or educational institutions in the market organize winter 、 Summer camp 、 Overseas study tours and other forms of activities , Try to integrate education and tourism .2016 Years later , such “ tourism + education ” The mode of has been officially recognized ,“ From top to bottom ” The guiding force of has pointed out the direction for the development of research travel .

Relevant national policies have been intensively introduced , Relevant local departments follow up the policy , Foster the growth of a large number of research travel enterprises . Research travel suddenly became popular , It has entered a stage of vigorous development .

Tencent News Report ,2019 year , The scale of China's research and learning market is about 164 One hundred million yuan , comparison 2018 An increase of 39 One hundred million yuan , The number of enterprises mainly involved in research travel business has also increased to 7300 A number of . Century Mingde, the first tier of research travel enterprises, has business revenue in the field of research travel 4.88 One hundred million yuan . The second tier of Zhongkai International 2019 The annual revenue of Yanxue travel business 6258.56 Ten thousand yuan .

《 White paper on the development of research travel in China 2019》 Show , Parents' awareness of the quality of research travel products has been significantly improved . One 、 Parents in second tier cities are very willing to pay higher fees for quality guaranteed research travel products .

From these data , The study trip is getting better and better step by step .

However ,2020 This is a very unusual year , The COVID-19 suddenly hit , The tourism industry was urgently stopped , The development of research travel has also been implicated , The situation has taken a turn for the worse .

2020 Years ago 3 Months in total 11268 Tourism enterprises closed down . The research travel activities all over the country are almost stagnant , Only some short-term research and learning travel activities are still barely supported .

Where to go data display , Before the outbreak ,7-10 Tiandi has many medium and long-term research products , Now? 3 to 5 Days of short - and medium-term research products are more popular .

The head of Zhejiang Kangtai international tourism research department said , Affected by the epidemic , All summer overseas study routes are suspended , The research routes designed by travel agencies are basically in the city .

2021 The epidemic was once under control , But after August, it began to erupt on a large scale , Many research travel agencies cannot make ends meet , There is no way out in internal friction , Has been declared bankrupt . Once a very popular leader in research travel —— Zhihong Education , Now it has disappeared .

The research travel industry has never recovered , The industry is a dead scene .

Although the double reduction policy is not a policy for research travel , But after it came out , Research travel is quietly changing .

“ Double reduction policy ” Regulations , Institutions outside the school cannot occupy national legal holidays 、 Organize Discipline Training on rest days and winter and summer holidays . That means , Weekends and winter and summer holidays of primary and secondary school students are no longer occupied by all kinds of tutoring .

No off campus training , How should children spend a lot of weekends and winter and summer holidays ？

Research travel is the best choice to fill this gap .

In order to prevent students' extracurricular time from being wasted and wasted , Parents of primary and secondary school students will also find relevant activities to enrich their children's spare time , It is hoped that children can learn knowledge in their spare time 、 Broaden your horizons .

When Chinese children are compared with foreign children , It is often mentioned that Chinese children will only study and take exams , No creativity and independent thinking ability . Studying travel courses encourages children to think for themselves , Do it yourself , It can cultivate children's sense of autonomy .

In the course of the study trip , The course design will include many teamwork tasks . In the context of research travel , Children have full say , Children's language expression and communication skills can be trained , The sense of teamwork will also be greatly improved .

00 Children born in the environment of great development of science and Technology , Most of their childhood companions are TV 、 Virtual worlds such as mobile phones and computers . Research travel provides children with an opportunity to get real experiences and feelings in travel and nature , More conducive to children's physical and mental development .

Research travel is of great benefit to children's all-round development . Parents' willingness to support their children to participate in research travel activities is rising .

Research travel is also a form of education highly encouraged by the policy .

Wang Wenzhan, former director of the Department of basic education of the Ministry of education, is in 2021 China Internet Conference Digital Education Forum said , After school training institutions are important for enriching students' after-school life 、 Satisfy parents 、 Students' personalized needs 、 Cultivate students' interests 、 Expanding knowledge and learning choices have a positive effect , Cannot ban . Training institutions should be conducive to the growth of students , Especially information technology training , Make more contributions to the healthy growth of students . It means , What the policy should prohibit is the subject training that increases the burden for students , But encourage knowledge 、 Training to cultivate interests .

Forward looking economist data show that ,2018 In, the number of primary and secondary school students in school was 2.08 Hundreds of millions of people , The number of domestic research travel has reached 400 Thousands of people .

future , Under the influence of the double reduction policy , The scale of research travel is likely to usher in a new wave of growth .

meanwhile , The scale of after-school training market has already reached trillions in the long-term development .“ Double subtraction ” The introduction of policies forced the transformation of off campus training institutions , It will inevitably lead to the outward diversion of this trillion market .

among , Research travel may be the main direction for the transformation of off campus training institutions .

With the implementation of research travel related policies , Research travel will welcome more capital . A large number of capital and talents entering the research travel market is likely to bring a new situation to the research travel , Promote the new development of research travel .

Research travel may become a big winner

Han Yuanjun, a doctor from China Tourism Research Institute, said ,“ Double subtraction ” After landing , The research travel market will form a huge economic scale . On the demand side , Weekend academic training is cancelled , It will form a good trend for teenagers to travel on weekends . Sports leisure research projects or scenic spots will have a huge market . On the supply side , More strategic investors in other fields will enter the research travel market .

Research travel may become a part of the double reduction policy “ Big winner ”. Within half a year after the implementation of the double reduction policy , There have been many changes in the research travel industry .

According to Ctrip 《2021 Summer tourism big data report 》, After the introduction of the double reduction policy , Research travel experience has become the main force of summer customized travel , The number of summer study tourists increased by more than 650%, Among the parent-child travel orders, the orders of research and learning products account for nearly 70% .

Donkey mother platform data display ,2021 During the National Day , The number of study tours is relatively 2020 In the same period of this year, the growth rate is about 78%.

The piggy B & B report shows , B & B products with research and learning function are year-on-year 2020 The annual growth exceeds 450%, The year-on-year growth of search volume exceeded 3 times .

Facing the crisis caused by the implementation of the double reduction policy , Off campus education and training institutions have begun to try to transform .

Ritz Education launched “ Rath Hague growth space ” and “ Reese studies ” plate .

Tal's “ Libu English ” Renamed as “ Excitation step ”, Start to expand calligraphy 、 Go and other quality education .

Netease has a way to 2021 year 11 month 22 Youdao Yanxue Tourism Service Co., Ltd. was established on the th , Open the exploration of research travel business .

After Yu Minhong announced that New Oriental would transform into a live broadcast of agricultural products , Central media 《 The economic journal, 》 Release 《 New Oriental should not copy Li Jiaqi 》 Commentary , It's in the dark “ To persuade ” New Oriental has entered the research travel industry .

“ If New Oriental and other large institutions are willing to organize research activities , At least the previously accumulated student resources can be seamlessly connected , The teaching and research team can smoothly transform , The course registration system can continue to be used , The students are more relieved to follow the familiar teacher . Compared with live delivery , Research travel is more in line with the educational background of New Oriental .”

This also shows, to a certain extent, the state's support for the transformation of after-school training institutions to the research travel industry .

The head of shell Education said ： Educational institutions have many school and Parent Resources , If it is used properly in research travel , It will add convenience for opening a new direction , These are also the advantages that many research travel agencies lack .

Challenges and opportunities coexist . A large number of after-school training institutions have entered the market of research travel , The market competition will become very fierce . Predictably enough , Competition plus conference forces the transformation of the research travel industry 、 upgrade , Integrate more fresh elements , Realize cross-border cooperation in different fields , The birth of a new research career .

Now there are many new occupations that have never been heard of before , For example, the tutor of research travel 、 Graduate travel instructors trainers 、 Study travel course designer and so on . Higher vocational colleges and even key universities have begun to offer research travel majors or related research directions .

South China Normal University is an example . Its school of Tourism Management MTA On 2021 From the year onwards , New research travel and tourism education innovation training direction , Committed to providing high-quality talents for the sunrise industry of research travel .

Research travel is gradually moving from niche to mass . The double reduction policy has opened the catfish effect , It brings many new possibilities for the development of research travel . Primary and secondary school students in the stage of compulsory education after school training industry “ sink ”, It may be the graduate travel industry “ Freshmen ”.