Logo design company, Nanjing

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Logo design is a visual way of information expression formed in people's long-term life and practice , A visual figure that has a certain meaning and can be understood by people . It has simplicity 、 clear 、 Visual transmission at a glance . It's a very practical subject , It's about psychology 、 aesthetic 、 Colorology, etc . After refining in life practice 、 Abstraction and processing , Focus on showing it graphically , And express a certain spiritual connotation , Deliver a specific message , Form a visual language for people to communicate with each other . Logo as a kind of visual graphics to identify and convey information , With its simplicity 、 Beautiful modeling language , It embodies the characteristics of the brand and the image of the enterprise .

distinguish

With regard to identifiability, it must be easy to identify , Easy to remember . This is to achieve, whether from the color or composition must pay attention to simple .

Specificity

The so-called specificity is to compare with other LOGO There's a difference , Have your own characteristics . Otherwise it was designed LOGO Are all the same .

connotation

Design LOGO It has to have its own meaning , Otherwise, even if it's beautiful , No matter how perfect it is, it's just beautiful in form , It doesn't make any sense . This requires that LOGO It has to have its own symbolic meaning .

Legal consciousness

About LOGO We must pay attention to sensitive words 、 Shape and language .

Overall image planning （ structure ）

LOGO Different structures give people different psychological awareness , It's like the horizontal line feels flat 、 Calm and steady 、 Continuity and calm , The vertical line feels high 、 Candour 、 Light and impetuous , Point gives the feeling of expansion or contraction , Easy to attract people's attention, etc .

color

Color is the three basic elements of form （ shape 、 color 、 quality ） One of . Color is the basic subject of industrial design . The study of color involves physics 、 physiology 、 psychology 、 Aesthetics and art theory, etc .