Alibaba launched a new brand "Lingyang" and is committed to becoming a "digital leader"

With the digital transformation of our country, we have stepped into “ Deep Water ”, Digital technology makes enterprise services more intelligent and standardized , But in the process of enterprise exploring and practicing digitalization , Many enterprises have weak digital foundation , Encounter internal data dispersion 、 Do not use or use bad data and other problems . How to better help enterprises improve their business in a digital way , Share digital economic dividends ？

To provide enterprises with all-round digital growth capabilities ,6 month 29 Japan , Alibaba announced the establishment of a subsidiary focusing on enterprise digital intelligence services —— Lingyang intelligent service company .

Zhang Yong, chairman and CEO of Alibaba group, said , Introduction “ Lingyang sheep ” brand , After long-term consideration, Alibaba Group , Take an important step .

01 Break through the digital transformation of enterprises “ Three difficulties ”

Vice president of Alibaba Group 、 Lingyang sheep CEO Peng Xinyu concluded , Enterprises often encounter the following problems in the process of digital construction ： The first difficulty is to locate the problem , For example, experts are required to conduct physical examination and consultation when seeing a doctor ; The second difficulty is to solve it , Many complex symptoms require combination medication , Some medicines are not easy to buy ; The third difficulty is the difficulty of continuous operation , The follow-up also needs the continuous company and supervision of the rehabilitation specialist . These are not the last systems 、 Change a tool , Can be achieved by solving local problems .

For Ali , From early e-commerce , Up to now, we are moving towards new retail in an all-round way , Towards the construction of online and offline integration , Over the years, I have accumulated a lot of experience and ability . Now Alibaba has upgraded these technologies and capabilities to Lingyang brand , adopt DaaS service (Data intelligence as a Service), We are committed to helping customers digitalize from the sales side , Digital marketing , Digitalization of customer service , To move towards the production field in an all-round way , Realize all-round digitalization in the field of supply chain .

Why? DaaS ？

Peng Xinyu said , And mostly for single point problems 、 Transform workflow 、 Committed to improving efficiency SaaS The software is different ,DaaS Data driven in nature , Open up the business flow of integrated enterprises 、 Data flow and workflow , Let data intelligence be integrated into the operation and production of enterprises in an all-round way like water , The goal is to solve the most critical growth problem for enterprises . He added , In the digital age , We are not doing “ The reform of digital tools ”, But to do “ Tools for digital Reform ”. 

02 Drive enterprise data intelligence “ Five clouds ”

According to introducing ,“ Lingyang sheep ” Alibaba data center 、 Business Center 、 The integration and upgrading of customer service and other teams . These different teams start from different points , Gather in Lingyang , Provide services for socialization through Lingyang . Here is a brief introduction to the famous Alibaba Data Center 、 Business overview ：

Alibaba data middle office construction can be traced back to 2012 year , Ali internally proposed the methodology of data construction , Start the construction of data common layer , Realize the unification of data standards 、 The cost is controllable ; from 2015 Year begins , Ali starts “ Tai Chung Tai , Small front desk ” strategic , Carry out global data construction , Unified data 、 Technology and products , Strengthen the value of data capabilities on the business side .2017 year , Ali opened “ Cloud Data Center ”, Put some technology 、 After cloudization of tools and products, they will serve external customers . Such as “88VIP” It is an innovative application based on the data platform ,88VIP Through the membership rights and interests of all businesses of the Group , Help the same user who uses multiple services get “ Eat, drink, play and play ” The rights and interests of , At present, tmall Taobao 88VIP The total number of members and members of the money saving monthly card has exceeded 5000 ten thousand .

Now the business platform plays a huge role in Alibaba , A new business needs from the proposed to the online , stay 2017 It takes about 30 God , Now the average delivery time has been reduced to 12 God . Now Alibaba has completed the user 、 goods 、 marketing 、 transaction 、 payment 、 Performance 、 Abstraction and precipitation of key capabilities such as supply chain , Form a series of ability standards 、 Operating mechanism 、 Business analysis method 、 Product tools , Together, they form a business mid platform system .

Based on these different abilities , Lingyang creates an analysis cloud 、 Marketing cloud 、 Production and marketing cloud 、 Customer service cloud 、 Develop the five cloud product matrix . 

There are four clouds in the business application layer , The first one is the analysis cloud , Analyzing the cloud helps enterprises gain insight into themselves 、 Customer 、 The development trend of the industry . Analyze cloud cover Quick BI、 Business Consultant 、 Business Consultant 、Quick Decision And other tools and products .

The second cloud is the marketing cloud . The marketing cloud focuses on the operation of consumer assets , Form the membership matrix of the enterprise , Help enterprises build a global membership operation system , Serve enterprise customers and cultivate grass on different platforms 、 Daily marketing 、 New products, new products and other operations , Help build critical and necessary pre-sales product system . The marketing cloud contains Quick Tracking、 Global marketing tools 、Quick Audience Tools such as .​ 

The third cloud is the production and marketing cloud , The production and marketing cloud helps enterprises manage and operate multi platform orders 、 stock 、 Effect and benefit between performance 、 The efficiency is the best , Combined with marketing cloud , Form a product system in sale . Have Quick Stock Omni channel enterprise resource management .

The fourth cloud is the customer service cloud . Have Quick Service Full contact intelligent service manager .

In the application of Technology , The fifth development cloud provides enterprises with two types of important development demands , First, data development , For data users , Generalize the middle office capability of data , Lower the threshold of data application , Let the data work ; Second, business development , Help different business teams in the enterprise , Build to meet customer needs 、 Product needs 、 The business system of business operation , Make enterprise development more autonomous and controllable . Lower the threshold of business development , Make business faster . The core products are DataPhin and BizPhin.

future , Lingyang is based on data intelligence , Use data thinking to conceive the overall situation , Let the value generated by data run through all aspects of enterprise management . At present, Lingyang team has served LVMH、 Modern Doosan 、 Red Star Macalline 、 Xiao peng car 、 Henkel 、 Boss appliances 、 McDonald's 、 FAW Audi 、 haidilao 、 Bubble mart and other enterprises , Continue to help different enterprises complete digital construction .