In the past, domestic mobile phones were arrogant in pricing and threatened that consumers would like to buy or not, but now they have plummeted by 2000 for sale

618 After the end , So far, there are many models of domestic mobile phones on sale at reduced prices , Some of them have cut prices by as much as 2000 element , Compared with last year, they were arrogant towards domestic consumers , The price of mobile phones is too high 6000 But they threatened that consumers would like to buy or not , This attitude is different from heaven and earth .

Last year and before , The main theme of domestic mobile phone brands is to continuously improve the pricing of mobile phones , break through 4000, And then break through 6000, Even break through 1 Million and even 2 ten thousand , The price is even higher than that of apple, the leader in high-end mobile phones , Maybe in their eyes , As long as the mobile phone price exceeds apple, it will be a success , As for whether consumers buy it or not, they don't care .

Due to the increasing price of domestic mobile phones , In recent years, the sales volume of domestic mobile phones in the domestic market is actually declining ,2021 In, the sales volume of mobile phones in the domestic market was only 3.25 Billion parts , Than 2016 Year of 4.7 100 million units decreased by more than 30% , However, several major domestic mobile phone brands have achieved growth by squeezing small and medium-sized brands .

At the beginning of this year , Some managers of domestic mobile phone brands are still threatening that even if the scale of the domestic mobile phone market continues to shrink , Fall through 3 Billion even fell to 2.5 Billion parts , The domestic market is still the largest mobile phone market in the world , What he seems to mean is that he doesn't care if the domestic market continues to shrink .

However, the reality is quite cruel , Before this year 4 Mobile phone shipments in the domestic market shrank by one third in the past three months , Once more, there was a chain cut , This has led to a surge in the inventory of domestic mobile phone brands , Some analysts pointed out that the inventory of domestic mobile phone brands is as high as 3000 Thousands of ; Retail channels can not bear the pressure of inventory , A provincial agent directly complained to the media roast , And pointed out that a domestic mobile phone brand has a serious pressure on goods , Regardless of the channel policy of the mobile phone brand, the price is reduced and the goods are sold on a large scale , We hope to cash in and survive before other provincial agents react .

Facing huge inventory pressure , stay 618 Before , In fact, domestic mobile phone brands are still quite indifferent , They may think that the current inventory will be available 618 Clean up complete , So in 618 Of the preheating phase 5 The price cut in January is very small , The price of a domestic mobile phone is nearly 5000 The price reduction of RMB mobile phones is only 300 element .

But Apple gave the last straw to the domestic mobile phone brand , stay 5 Available in January 1001 Yuan discount , Direct the current hot selling iPhone13 Reduce price to 4798 element , Apple has become 618 The biggest winner of , Whole 618 During this period, only one e-commerce platform sold 282 Ten thousand units iPhone13, Later than 2-20 The total sales volume of famous domestic mobile phone models is even more .

After Apple slashed the price by a thousand yuan , In fact, domestic mobile phone brands are still quite calm , stay 618 The promotion will be carried out in the medium term , Domestic mobile phone brands have found that their sales are not good , So they have increased their incentives , Since then, almost every domestic mobile phone brand has cut the price of mobile phone models by more than 1000 yuan , It's a pity that we can't catch up with apple , Finally, they are just like the above 19 The total sales volume of mobile phones is less than iPhone13 Sales of a mobile phone .

618 Failed to help domestic mobile phones successfully clear inventory , At this time, the domestic mobile phone finally regretted , Up to now, we have seen some domestic mobile phones further increase the price reduction to a maximum of more than 2000 element , The price cut is larger than 618 Double , This inevitably reminds me of what a teacher said , In the past, they were indifferent to consumers , Now we have to bow our heads and beg consumers to buy its mobile phones .

Industry insiders point out that the current consumer electronics market has not yet hit the bottom , It is likely that the recession will continue , So the sales volume of domestic mobile phone brands may still continue to shrink , Recently, even Samsung, the leader of Android mobile phones, has also been reported to cut orders 5000 Thousands of , Domestic mobile phones may still suffer , The price reduction and promotion will continue , Until consumers are willing to accept their prices .