How to transform digital transformation? Which way?

New generation informatization 、 The application of digital technology , The traditional products and services are perfectly combined with the latest technology , It has had a great impact on the business model and industrial ecology , It also makes digitalization a symbol of the present and even the future 、 Symbol .

China Internet Network Information Center 《 Statistical report on Internet development in China 》 Show , end 2021 year 12 month , The scale of Internet users in China has reached 10.32 Billion , The activity is high 、 It's widely used 、 The proportion of long-time mobile Internet access is 99.7%, In addition, the following information ：

• 2021 year Network video The scale of users reaches 9.75 Billion , a 2020 Annual growth 4794 ten thousand ;
• 2021 year Network payment The scale of users reaches 9.04 Billion , a 2020 Annual growth 4929 ten thousand ;
• 2021 year Online shopping The scale of users reaches 8.42 Billion , a 2020 Annual growth 5968 ten thousand ;
• 2021 year Take out online The scale of users reaches 5.44 Billion , a 2020 Annual growth 1.25 Billion ;
• 2021 year Online office The scale of users reaches 4.69 Billion , a 2020 Annual growth 1.23 Billion ;
• 2021 year Online medicine The scale of users reaches 2.98 Billion , a 2020 Annual growth 8308 ten thousand ;
• ......

In a sense , Digital application ecology has become people's “ Second space ”, Especially in the traditional market, the growth is weak , When the structure is gradually solidified . Digitalization has become an emerging market that enterprises want and must compete for , Under the influence of this idea , Digital transformation is also born .

What is digital transformation

Want to analyze the essence of things , Understand what digital transformation is , You need to understand what digitalization is , Understand how transformation works ？ Which way to turn ？

The academic definition of digitalization is actually very simple , It means that concrete things in reality are transformed into measurable numbers , And then establish the appropriate digital model for these figures , Turn them into a series of binary codes , Inside the computer , To carry out a unified treatment .

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As time goes by , In the modern business world, people have refined the concept of digitalization , Explain it in plain words , It refers to integrating traditional products and services with digital technology 、 Digital concept 、 Combination of digital applications , Provide digital products and services that meet the needs of modern users and the market , At the same time, digital related technologies 、 idea 、 Applications can also interact with business processes 、 Operation and management 、 Organization construction, etc , Carry out digital upgrading and transformation of enterprises .

In the digital transformation “ The transformation of ”, In fact, it means on the basis of digitalization , Carry out systematic reform and innovation for enterprises , With digital related technology 、 idea 、 Applications and other solutions are the traditional business of enterprises 、 technology 、 Management and other different departments 、 personnel 、 Culture is remoulded and developed .

Take the transformation within the enterprise as a simple example , Top management can use business intelligence BI And other digital applications to improve the management mode , Increase decision-making efficiency , Improve decision accuracy ; Business people can use ERP、OA And other business information systems , Realize the standardization of business 、 Process 、 Standardization , Precipitate business data .

Current situation and challenges of digital transformation

Although the digital transformation perfectly fits the enterprise in the new era 、 user 、 New demand in the market , But digital transformation is a system level project of enterprises , For the original enterprise business 、 management 、 Technology for large-scale transformation , When something goes wrong , It will not only lead to the failure of digital transformation , It may also lose its original users and market .

1、 strategic planning

Although the development time of digital transformation is not long , At present, it is still in its infancy , Most enterprises are still groping ahead , Follow the progress of science and technology 、 The industrial revolution is moving forward step by step .

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But one thing about digital transformation is clear , That is, the strategic planning of enterprises should be put in the first place of digital transformation , Build a strong team from top management , Define strategic planning through discussion , Establish digital transformation scheme specifications , Promote all employees to carry out systematic reform of the enterprise from top to bottom , Improve enterprise efficiency , Reduce operating costs , Provide products and services that meet the needs of users and the market , Open up a new digital track in the stock market .

2、 personnel

The digital transformation is due to the new generation of informatization 、 Digital technology has been widely applied, which has attracted the attention of enterprises , This means that talents related to digital transformation are very scarce , In the process of transformation, only the original technology of the enterprise can be used 、 Business 、 Management and other departments at different levels transfer personnel , It's easy to get lost , It is difficult to complete the comprehensive digital transformation of enterprises .

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at present , With the deepening of digitalization in society , The trend of digitalization in the future is irreversible , At this time, enterprises should strengthen personnel training , Job fairs cultivate professional digital transformation talents , Complete the transformation task in the initial stage of digitalization , To gain a firm foothold in the market , Get a fast-growing digital economy , R & D and production of innovative products to meet the needs of users , Provide differentiated service experience , Improve user satisfaction .

3、 resources

Although we all know that digital transformation is the future trend , Is the key to the digital economy , However, the high investment requirements of digital transformation have also deterred many enterprises , As for many small and medium-sized enterprises, they have lost the idea of digital transformation , Only choose to cut in from the business , Carry out local informatization 、 Digital construction .

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However, what makes enterprises dare not fully implement digital transformation is the ability of revenue or profitability , Insufficient awareness of market and user needs . at present , The most direct way for enterprises to improve their profitability through digital transformation is through digital transformation , Complete digital marketing 、 Digital production 、 Digital operations 、 Digital supply, etc , Finish the refined operation within limited resources , At the same time, through digital management 、 Digital assessment 、 Digital office reduces the cost of enterprise management , Improve operation efficiency , So as to improve profitability .

4、 Tools

Enterprises in the initial or planning stage of digital transformation , Can be introduced ERP、OA And other business information systems , Integrate offline fragmented businesses into online platforms , Simplify the operation process , Reduce personnel costs . meanwhile , This transformation of the business process can also store the data generated in the business to the background database , It is convenient for management and technical personnel to handle it in a unified way , see .

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After the completion of business informatization , The enterprise is about to enter the next stage , Deploy business intelligence BI To break the enterprise data island , take ERP、OA Wait for the data in the system to pass ETL After processing, it is stored in the data warehouse , Classify and classify , Data analysis 、 Data visualizers can also easily access data , By graphical means , Design data visualization report for multi terminal , Transform massive and disordered data into value information , Assist in decision making .