What ppt writing skills does the classic "pyramid principle" teach us?

Edited from : https://mp.weixin.qq.com/s?__biz=MzU2ODEyNzY3Mw==&mid=2247486116&idx=1&sn=4b4ccdaecc3fc33709ddae3d672bc041&source=41#wechat_redirect

「 Pyramid principle 」 This book is called McKinsey 40 Classic training materials of the year , Naturally, there is a certain amount of gold , It is regarded as a writing treasure by many consulting companies . However, due to the obscure language style of the whole book , Most people have some obstacles in reading , meanwhile , I don't think this book is particularly suitable for the public to read , therefore , Today I'm from PPT Writing perspective , Pick some useful ideas from the book , Let me explain this book to you .

First , We need to understand a problem ： Why is it called pyramid principle ？

Many problems we encountered , Can be decomposed into arguments and arguments , There are several arguments to support an argument , Inevitably, the number of arguments is more than the number of arguments ;

And arguments are also divided into many levels , The secondary argument is the argument of the superior argument , But the highest argument is only one , It is generally more abstract .

If you pile up the arguments and arguments of a certain problem , It looks like a triangle , But the triangle principle is like a mathematical formula , therefore , It's called the pyramid principle .

That's about it ：

[ Failed to transfer the external chain picture , The origin station may have anti-theft chain mechanism , It is suggested to save the pictures and upload them directly (img-TctV542z-1656834959166)(http://mmbiz.qpic.cn/mmbiz/N1jTicm9J58sCicQBKuSic4bam5DsZ4OO9McvmQibcPagKVhf3uyOHF3V38Tfiac9sDE3dMXMvSNSmRB0TibweYFQafg/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1)]

I understand that , Let's move on .

In short, the central idea of the problem should be clear , When expressing things, first say the conclusion , And pay attention to induction and deduction 2 Logic .

In the above sentence , There are several nouns , Let me explain to you one by one .

What is the central idea clear ？

In fact, the argument should be clear , Can't be vague . It's also mentioned above , The pyramid principle contains two basic forms ： Arguments and arguments , If the argument is not clear , How can you find the right argument ？

What is the first conclusion ？

You can understand it literally , When expressing something , Say the conclusion first , then , Say something else , Such as the background of the event , Strategy , Action, etc .

What is inductive logic ？

Let me give you an example to illustrate ！ such as ：

A Say shaoyunjiao's official account is great ,B Say shaoyunjiao's official account is great ,C It's also said that shaoyunjiao's official account is great , that , According to inductive logic, we can say , Yes 3 Personally, shaoyunjiao's official account is doing a great job .

What is deductive logic ？

When we were in high school , I have studied in mathematics class 3 Duan Lun , In fact, it is deductive logic .

Again , Let me give you another example , such as ：

Heretical subscribers have forwarded this article , Shaoyunjiao forwarded this article , therefore , Shaoyunjiao is a heretical subscriber .

In order to facilitate you to better understand the pyramid principle , I found a model essay written using the pyramid principle on the Internet ：

From extensive to refined , We need to establish a standard .（ Conclusion ）

Why? ？ For the following reasons ：

First class enterprises sell standard , Second rate companies sell brands , Third rate companies sell products ;

The world 500 Strong companies basically have their own standards , Such as GE,IBM etc. ;

Some good ones in China “ Woodlouse ” The company also has its own standards , Such as ……;

that , What should our standard be ？

Standard one ：

Standard 2 ：

Standard three ：

It is probably such a writing process .

that , A lot of people would say ,「“ Oh , It turns out that the pyramid principle is the total score structure in Chinese , There is nothing worth learning ！”」

If you have such an idea , I will remind you to change your perspective to look at this seemingly simple pyramid principle , In fact, it has great reference significance .

Great part one ： It tells us , When expressing something , Analyze the psychology of the audience .

What does that mean ？ Because everyone in society , Have multiple identities , A man may be both a husband , And a father , Also subordinates and so on . When he communicates with children , Choose what your child likes to hear ; And when he entered the workplace to report , Choose what your boss likes to hear .

If a person expresses the same content in the same way as everyone around him , Then such people will be eliminated by society .

for instance , In the pyramid principle , For reporting , There is one STAR structure ：

Situation： background

Target： The goal is

Action： action

Result： result

that , Consistent in content , How to report when the audience is different ？

Greatness 2 ： It tells us , When expressing content , Have a sense of hierarchy .

Let me give you an example , I'm in college 3 In grade , Do human resources in a company , I found a problem , Whether colleagues in the company , Or fresh graduates , A lot of people don't 「 speak 」, When they answer certain questions , Always intertwined , Don't know the level , The result of this is , I don't know what they said .

that , The book pyramid principle just teaches us how to speak hierarchically , such as , When answer 「 How to do micro blog marketing well 」 When it comes to this , We can say that ：

I think what we need to do well in Weibo marketing .（ Conclusion ）

Why what is needed ？

The first reason is

The second reason is

The third reason is

How to do what ？

The first plan

The second plan

The third plan

thus , I believe your answer should be able to make many people understand , Empathy ,PPT Writing should also follow such a pyramid principle , because , This is a guide for you to PPT A methodology with clearer content expression .

Finally, I want to say something , Reading this thing , opinion , Wise men see wisdom. , Different angles , You can read different content , But before reading this reference book , My personal suggestion , There must be a purpose , because , Reading reference books is to solve problems .

* Never listen to others say that a book is good , Just read it , I think the right way is , What knowledge do you lack , Just read books about it .*