How to operate and invest games on behalf of others at sea

At present, the mainstream overseas media channels include Facebook,Google,Tiktok These three , According to different products , And different KPI requirement , The choice of delivery channels is also different .

If your product is brand new , And you know what kind of audience this kind of product belongs to , Then you have a choice Facebook To launch ; If your products are well-known overseas , And be needed , People are also looking for products of this kind , Then you have a choice Google; If your product is beauty camera , Social software , Short video , Games and shopping app, And the launch area is in the Middle East , Southeast Asia, Japan and other regions , You can choose Tiktok, The cost will be much smaller ！

That's all for this issue , Of course, the core problem is ,FB&GG&Tiktok Which one to choose for account opening and investment agency ？

For such casual games, social APP, How do we carry out the phased promotion plan ？ How do we develop creative launch strategies ？

The APP It is a real-time game 、 The chat room 、 A leisure game social platform with multiple functions such as live show .

The product launched for half a year has dominated the list of Indonesia and Vietnam for free Top 3, Long term social dominance APP Top of the list ,iOS The version ranks local APP Store First of all , Android version in Google Play Indonesia has been on the list continuously 3 I'm number one in three months , continuity 6 Ranked in the top three months , Accumulated global users 1100 10000 scores , The average score is as high as 4.6 branch , Won the welcome of overseas users .

end 2020 end of the year , This kind of APP Our footprints have spread all over the Middle East 、 Europe and the United States 、 Australia, Japan and other global 30+ Countries and regions , The average daily use time of users is longer than 1 Hours .

Google Play The bestsellers Top 1

Main distribution areas ： Southeast Asian countries and regions

The competition will become increasingly fierce in the future , Getting high-quality users is more difficult . How to suppress the heroes , Stand out from the massive leisure and social products , a APP Problems to be solved .

The first stage ： Starting from Indonesia , Plan to deploy globally , Make product localization for the region , Better attract local users , How to go from “ Southeast Asian characteristics ” Turn into “ Other features ” Become APP The primary challenge of deploying globally .

The second stage ：APP Large scale buying stage , How to consider liquidation after the product is stable , Realize the recovery of invested capital and win more profits .

The third stage ： The overall marketing goal is to recycle and realize , Get high quality 、 High viscosity 、 High recycling users , Become more important .

1. Multiple rounds of tuning tests , Develop the best launch strategy

2. Adjust measures to local conditions , Increase the proportion of localized materials

Materials put in Indonesia , Highlight the social function attribute of the product

Materials released in the United States , The direction of material delivery is video 、 Live dating 、 Focus on hot marketing

3. Put creative materials in brand alliance marketing , Ensure the click through rate

< APP stay Among Us Link with it during online , We rely on our keen sense of marketing , Accurately grasp the marketing nodes and hot events , Conduct APP spin , To expand brand influence , Attract potential audiences on both sides , At the same time, with the United States Youtuber Audio commentary of , Effectively ensure the video click through rate .>

4. Live creative material , Increase click through rate

Shot by real people , expression APP Rich activity rewards and other characteristics , Boot download

5. according to APP The main function of , Make corresponding material types （ Such as a small game 、 Voice room social 、 Creative materials such as live broadcast interaction ）

6. Theme videos derive from multiple types of videos , Increase the number and refine the direction of creation

APP The advertising materials put in have gained super exposure in Google , The cumulative exposure times exceed 140 100 million times , The corresponding retention rate and installation rate are also higher than the general level , The converted users have strong stickiness , High loyalty , bring APP Take the lead and become a leader in the field of going to sea .

among , Localized dubbing video of small games effectively improves the click through rate , Improved user retention for the next day , And the gold earning live action type video , Also quickly pulled up APP Three day average retention rate and 7 Daily rate .

Adopt different ideas for different countries , Increase the proportion of localized materials ： For example, the main local language dubbing materials in Indonesia have been improved CTR Get more orders of magnitude .

Express the full range of functions of the product , Fully cover the audience , And find the best direction . according to HAGO Several main functions of the product formulate the direction of multi type materials , While highlighting the characteristics of the product, we should achieve the widest audience coverage , Find the best way to improve user year and user payment in material testing .