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Qiu Jun, CEO of Eggplant Technology: Focus on users and make products that users really need
2022-08-05 09:29:00 【51CTO】
In the era of global Internet technology, a large number of companies choose to open up overseas markets.Go to unexplored areas.Qiu Jun, CEO of Eggplant Technology, chose another path, taking the overseas market as a new starting point, maintaining the same attitude as local users, and steadily completing the transformation from an alternative industry competitor to an overseas enabler.
Throughout the overseas development of Eggplant Technology, although there are some ups and downs, under the leadership of CEO Qiu Jun, the team can always find the right direction.
Qiu Jun hopes to be a "global" company - globalization is to use a global mindset to consider what products users need in various places.When he first arrived in Southeast Asia, Qiu Jun found that there were huge problems with the local network: 2G/3G is the most commonly used communication network, with slow speeds and high tariffs, and even WIFI is basically not popular."There is no absolute blue ocean in the world. Since the product has user needs, it can be done." Qiu Jun thinks so, so SHAREit (Domestic Eggplant Express) was born. The initial operation steps of SHAREit are also very simple: two people, face to face, click on the software, create a hotspot, and share photos, music, videos or games on each other's mobile phones.Countless one-to-one small networks form a large network parallel to the existing network, and hundreds of millions of information flow on it every day.It is also this "net" independent of the Internet that breaks through the network transmission barrier and enables people to easily share digital content between people.
This is also the corporate vision of Qiu Jun and Eggplant Technology (overseas SHAREit Group) - "Equal access to digital content".He hopes that no matter what language a person speaks, how cheap equipment they use, or how bad the network is, they can consume certain digital content through eggplant technology products.If someone can get the digital content they want through SHAREit, it will give them some power.
Up to now, SHAREit (Domestic Eggplant Express) is user-centric and has become a high-quality digital entertainment content and cross-platform high-speed resource sharing platform in the global field.It provides practical functions such as cache cleaning, one-click transfer of game resource packages, mobile phone acceleration, power saving, file management and other practical functions, while providing global users with digital content such as short videos and games, maximizing the satisfaction of users' digital content needs and allowing users to mineReally valuable, premium localized content.At present, Qiu Jun has led Eggplant Technology (Overseas SHAREit Group) to successfully open up many overseas emerging markets such as Southeast Asia, South Asia, the Middle East, Africa, and Russian-speaking regions.
Up to now, SHAREit (Overseas SHAREit Group) owns a variety of popular tools and digital entertainment content applications represented by SHAREit (Domestic SHAREit), diversifiedThe product matrix has more than 2.4 billion installed users worldwide, covering more than 200 countries and regions and covering 45 languages around the world.In the future, Qiu Jun will also lead Eggplant Technology (overseas SHAREit Group) to continue to progress, and the story of this globalization will continue.
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