Nielseniq found that 60% of the re launched products had poor returns

NielsenIQ BASES Launch new products , Help the brand keep pace with the times .
BASES Renovator It is a breakthrough solution , Help the brand stay ahead of the competition .

Chicago --( American business information )--NielsenIQ According to the research of , More than... New products are launched worldwide every year 23 Ten thousand species , However , Only 8% Of consumers will continue to choose their current brand . In order to remain competitive in this changing competitive environment , The brand needs to be adjusted in time , Otherwise, you may lose market share . However , If the brand changes too slowly , You may also miss a good opportunity .

NielsenIQ Constantly innovate its products , It aims to provide practical insights for customers , Help them make efficient 、 Smart decisions . We learned that ,60% Even if its products are re launched, it still cannot reverse its decline , So we have developed a new breakthrough solution , It will provide comprehensive analysis and more timely insights for the brand , Help them adjust their existing products to adapt to consumer trends and various market factors .

BASES Renovator Be able to balance the adjustment needs of the brand through a fast interactive software platform , At the same time, improve brand performance . With the help of a patent pending analytical method ,BASES Renovator Integrate the evaluation of internal and external competitive environment . The resulting insights will help brands clearly understand how decisions will affect their future financial situation 、 Competitive interaction and strategic prospects . Besides ,BASES Renovator The time to get the above results is only half that of other traditional solutions .

NielsenIQ BASES President Joe Willke Express ：“Renovator The release of is just in time . External factors force many of our customers to focus on their core products . For companies that want to invest in and innovate existing brands ,Renovator Is an ideal solution . The strong insights collected through this solution will become the key for the brand to successfully win the favor of consumers and enhance the brand value .”

About NielsenIQ

NielsenIQ In providing complete 、 A global leader in a fair view of consumer behavior . With breakthrough consumer data platform and rich analysis ability ,NielsenIQ Provide decisive services to the world's leading consumer goods companies and retailers 、 Confident decision support . 

Through the use of comprehensive data sets and equal monitoring of all transactions ,NielsenIQ Provide customers with a forward-looking view of consumer behavior , To optimize the performance of all retail platforms . Our open concept in data integration has brought the world's most influential consumer data set .NielsenIQ Reveals the whole truth . 

NielsenIQ yes Advent International Its portfolio companies , Business covers nearly 100 One market , Global coverage 90% Population of .