Eight guiding principles to help businesses achieve digital transformation success

Since new crown outbreaks occur,To work remotely prompted many companies to invest in extremely fast digital transformation.Because there is almost no time for strategic planning or prepare for,Outbreak of the new champions league forcing enterprises and chief information officer to speed up establishing new business model,Priority and provide the efficiency、灵活性和速度.

Work with the remote and mixed now is considered the norm,More and more companies are thinking and adopt forward-looking thinking mode by adopting digital services to adapt to this new reality,To keep the industry leader in,And for the future business.Even if the enterprise to move forward with optimism to keep up with the rapid pace of digital transformation,They implement the digital transformation of an70%Still failed.

出于显而易见的原因,自从21世纪初以来,The emergence of digital reversal technology forced firms to make a thorough change in order to survive.To keep pace with the development trend of enterprise will fall behind.数字化转型是一段旅程,It needs to be in the technology、Operation and cultural practices change,In order to satisfy the demands of customers and business and ensure that the end user experience is still the top priority.但是,The key step in the journey to the digital transformation of success is what?

The following is to help enterprises realize the digital transformation of success8项指导原则.

1、选择起点

Although many companies have adopted digital technology to change their business,But the process is complex and challenging.然而,Like any journey,Companies need to decide where to start.This clear transition story may be one of the key to the successful transformation of the skills.

需要记住的是,The digital transformation of strategy should be flexible and adaptable.Some enterprises to choose fromIT提升、Digital operations or digital marketing work began.由于数字化转型是渐进式的,不会一蹴而就,So the key to its success is to realize it needs to adopt some steps and measures,And combined with appropriate resources and leader.If there is no clear understanding of the digital transition process need anything,So business is likely to fail.

2、Select suitable leadership team

数字化转型的过程并不容易.Enterprise should choose to suit the executive team is proficient in digital technology,并致力于见证变革的发生.正如麦肯锡公司的一项研究指出的那样,Hire a chief digital officer(CDO)To support its digital transformation of enterprises to realize the possibility of digital transformation is other companies1.6倍.Led digital transformation of enterprise executives should set clear goals,The employees should know their priorities,Let them know what the corporate executives are doing and the reason for this.

3、Enterprises to adopt the method

当今的数字时代,Is not a universal method.Enterprises need to develop comprehensive business strategy,Utmost to create value for its.为了取得成功,Enterprises should adopt the method of practical,And the ability to adapt to technology and business environment and the evolution of the daily operations.

To adopt the right way,You need to monitor the business environment.Finally in order to choose the right strategy,Leaders may need to combine several different methods to achieve successful operations.

4、 The core business model digitizing

为了成功进行数字化转型,Enterprises need to its core operation mode to realize the digital,包括但不限于价值链的所有步骤——从共享功能到供应链和客户界面.Enterprise's digital transformation must be extended to the end-to-end customer experience design,Not just the organization of the process automation.

5、确定更好、更智能的KPI

Success depends on the digital transformation of the digital transformation leader would be data strategy as the measurable a means to better business results.正确的KPICan help enterprises to track target and measure success.

Need to focus on team is very important strategic goals,并鼓励ITOperations and security team from the monitoring of the different types of infrastructure、业务活动趋势和数量的KPI开始.确定更好、更智能的KPIIs the foundation of the transformation.By defining the transformationKPI,Companies can easily find that digital transformation is most likely to provide brilliant work place.

6、Awareness of the need for data observability

By implementing correct digital transformation strategy,Can optimize the enterprise data,Make it a competitive tool and digital transformation driving force of the success.如果没有必要的工具来提供对关键任务数据系统的全面可见性,May hinder the digital transition.

Make the enterprise success and consistent digital transformation of one of the key steps of the analysis is used to promote the operation of the data to improve,And optimize the business aspects of.数据可观察性是提高可靠性和可扩展性的关键.

7、Create an open arms to change workplace culture

Make sure, including chief executive and chief information officer, all employees are willing to accept change and accept the new technology.Develop digital transformation strategy can help enterprises and their employees to achieve more smooth transition.

此外,Executives should cooperate with staff,Let them easy to adapt to the new way of working.为了进一步鼓励员工,Executives can take the initiative to communicate the benefits of the digital transformation and the reason.Within the enterprise to maintain consistent communication and collaboration is to ensure that everyone involved in change and the change to take effect when ready for new challenges to the key.

When the enterprise to the transformation of digital process keep honest and open,Can create a more inclusive workplace culture,And boost the morale of the employees.麦肯锡公司表示,Using internal labor and talent practice more success.Enterprise employees feel part of the digital transition,Were also more likely to respond to unforeseen setbacks,So are more likely to succeed.

8、寻找数字增长的新机会

In order to make the enterprise achieve digital growth,Need to find a new development chance,At the same time in the digital transformation before、期间和之后管理资源分配.It is important to consider in what aspects have assets,It can be extended to enterprises outside the scope of the current active,To spread to other industries.

Worldwide epidemic overturned the way people work,And forced the enterprises adjust their business method to quickly adapt to the new digital environment.Digital transformation is a very tense and long project,It is easy to understand some of the leadership team still hesitating when to change the reason.然而,For the successful business,Their investment will pay off soon.