Mini program + new retail, play the new way of playing in the industry!

随着消费升级和商业模式的不断革新,线上线下融合的新零售概念被企业和互联网广泛提及.从大润发的飞牛网,到京东3C产品实体店,再到阿里巴巴的无人超市,中国零售业正发生着重大的变革.而连接线上场景与线下服务的微信小程序,Whether it can become an offline store leverage新零售的杠杆？Let's follow along with me to explore！

The retail industry faces new challenges

近年来,by the slowdown in China's economic growth、电商冲击、Rent costs climbed、Changes in people's consumption habits and other factors,Retail business sales、Profits both showed a downward trend.Practitioners have been exploring in different ways,比如说O2O、For example, omnichannel、Take e-commerce, for example.

过去,O2O行业过于依赖线上互联网,而忽视了线下传统企业的重要性;大量企业电商纷纷做公众号,然而实现交易时则需要跳转到微信商城、自行开发的H5页面或者引导用户去一些主流电商平台.多重的跳转与引流,不太连贯的跨屏购买,服务体验不佳,客户流失严重.

打造去中心化智慧新零售,小程序是破解之道

在电商和O2O平台主导的零售模式下,中小企业仍然要依托平台统一流量入口才能生存,企业仍需花费不菲的价格导流,但导入的流量很多时候却成为平台的流量,最终企业还要再从平台购买流量,恶性循环带来的却只是碎片化的销售额,企业难以获得核心的用户数据.相比传统电商布局的中心化零售业态,去中心化的新零售是中小商户的必然趋势.而小程序则是打开去中心化新零售的钥匙.

通过小程序,围绕移动商城、门店、收银、物流、营销、会员、数据等核心商业要素重点布局,对人、货、场等商业元素进行重构,打造去中心化的新零售体系.

小程序构建“场”is the key to connecting people and services,The new retail model is a smart connection between people and services,让“场”无处不在.By integrating a nearby applet、扫一扫、卡包、微信支付、social sharing, etc,Create set membership identification、自助买单、数据沉淀、精准营销、A small program retail model that integrates service reminders,Help merchants achieve membership faster、门店、Marketing and e-commerce integration,Improve business efficiency and customer experience at the same time.

小程序构建场,要注意四个打通.第一是会员打通,实现会员权益统一,线上线下能识别出是同一个用户,积分优惠是一样的.第二是营销打通,线上线下营销活动、线下采购价格与线上系统价格同步.第三是电商的打通,这涉及到商品统一、价格统一、库存统一,还涉及到物流怎么样解决,是前端的门店做配送做仓储,还是通过其他快递公司提供物流等等.第四是门店的打通,通过微信支付、自助收银把门店和构建的“场”能够很顺畅地连接在一起,让用户在线上线下顺畅地完成这种转换和购物.

小程序+新零售,The mode gameplay is newly upgraded

1、Take advantage of the sharing capabilities of Mini Programs,打通线上线下

For offline entities,The essence of business is passenger flow business,Wanda's mini program solution is the electronic model of passenger flow：Connect online and offline,将硬件、people and goods、服务、CRM、ERPWait for the system to connect.The applet has launched the mobile phone number login function、Online parking payment function、Time-limited snap-up feature,Ordering will also be implemented in the future、排队、Coupon distribution, etc,Sharing ability through small programs and public accounts、The information push capability then pulls members back from the far-field online to offline.

2、利用 “附近的小程序”能力,Create new business opportunities

Aixianbee flashed to the supermarket for help“附近的小程序”定位于“30Minute Pocket Convenience Store”,Order through the applet、Logistics is easier,打造社区+零售+Full-process service for online purchases.

3、Take advantage of mini-program payment capabilities,创建新渠道

Launched by Poly Ruobei“闪购”Mini Programs allow users to purchase products through Mini Programs,In the future, customized purchases of goods will also be realized、pre-order,Make an appointment and have it delivered right away.借助小程序,The peak business processing capacity of Poly Ruobing Supermarket has tripled,Overall store orders are up20%,It has a very considerable promotion effect on the store.

4、利用小程序“轻”特点,Establish new channels for consumption

“Gift from Swarovski”Mini Programs are in their brand positioning“小而精”,功能简洁、方便,Not the whole network、One e-commerce channel for all products,Its significance is to allow users to quickly complete the purchase of gifts and convey their intentions through the applet when they need to give gifts.

Whether it is the continuous expansion of offline life scenarios,It is also a product capability fully released for the retail industry,The applet is continuously communicated to the developer、服务商、Merchant output is more mature、更完善、More innovative features,Help promote the transformation and upgrading of traditional retail to smart retail,Provide more convenience for the majority of users、A smarter lifestyle.

weiit--  New retail smart solution service provider