Product promotion channels and strategies, cosmetics brand promotion methods and steps

Now it belongs to an entrepreneurial era , But each enterprise does its own business differently , There are household workers , There are electrical appliances , There are also cosmetics . But whatever you do , Brand promotion will be involved in the early stage , What should we do about the brand promotion plan of cosmetics stores ？ Today, learn from Jin suitui .

First of all, we must understand , Before writing a plan , What problems need to be considered ？ Because the plan is not just written , It will also involve later implementation . It needs to involve its own problems , Include your own positioning , Budget of funds . There are also the promotion channels to be prepared and where the customer groups are ？ These things need to be written in .

After sorting out the above information , There is also a problem to think about , Is this done by people in their own company or outsourced to a third party company ？ If you do it yourself , You need an experienced person to lead , Otherwise, there will be no effect after a month . If it is outsourced to a third party company , At this time, we only need to find out whether the company is reliable .

What are the common channels to promote cosmetics brands ？ Here is a brief introduction .

1、 Brand encyclopedia creation

First of all, since the early stage is brand promotion , At first, you can create a brand encyclopedia . Creating an encyclopedia is free , As long as you have an official website as supporting materials , You can create it yourself . But if you really can't create , That can only be done by a third-party company or Jin suitui team .

2、 Optimize the ranking on the official website

In addition to making an encyclopedia in the early stage , You also need to optimize the ranking of the official website . This can't be done successfully in a day or two , It takes time to accumulate . It is also suggested that outsourcing should be maintained and promoted year-round . Because after all, ranking optimization is not a business , Many companies in the industry are doing it at the same time , If you stop, the ranking is likely to fall .

3、 Do Baidu Q & a promotion

Secondly, you can also do some Q & a promotion , Of course, Q & a promotion can focus on Baidu Q & a promotion , Supplemented by other Q & a promotion . It also depends on the relevant decisions of your company , Because there are many question and answer platforms , Common Q & a promotion platforms are , Baidu knows , You know , Sogou ask , Sina Love asked , Tianya Q & A and other Q & A platforms , Therefore, we have to decide which platform to build or how many to build , Jin suitui suggests that the number of Q & a promotion for new companies is 50 To 100 That's about it .

The above is the view of the cosmetics store brand promotion plan summarized by Jin suitui , As well as a brief introduction to the relevant channels of cosmetics brand promotion . Of course , The above is just a brief explanation of the three channels , And more channels depend on which channels your company wants to make .