Taobao short video, why the worse the effect

Recent years , A big part of Taoxi is “ Content track ”. from 2021 From the beginning of the year to now, many small and medium-sized Taobao sellers have started shooting and publishing Taobao short videos , So as to seek new traffic growth points .

      But now run down , In addition to Amoy short video training institutions, some lecturers call “ Success stories ”, Amoy short video traffic dividends at least 99% Of small and medium-sized sellers did not eat , There is a serious survivor bias . And it is also an indisputable fact that the effect of making Taotie short videos is getting worse and worse .

      Taobao short video , Why is the effect getting worse ？ You can think about this problem . The purpose of thinking about this problem , After you think clearly , Can let you take fewer detours at the same time 、 Reduce the probability of being cut leeks .

      Early Amoy short videos , As long as you are willing to send , There will be a certain amount of traffic support ; also , Judging the originality of early Taobao short videos , Simple frame extraction like the same video 、 increase / Replace background music 、 Adjust the frame 、 Frame rate and other operations , It's easy to pass the official repeated test .“ Repeat to get traffic ” It's not uncommon .

You won't get the above dividend 1%. But even this 1%, Up to now , I have a great feeling ： Now Taobao short video is more and more sad to be original , The traffic is getting lower and lower . The more you do, the less confidence you have , The more you do, the less you dare to invest . The whole thing is one ROI Things that are too low .

      Amoy is the current ecosystem ,“ Small and medium-sized e-commerce sellers are difficult to do , Service providers are hard to do ” The phenomenon is more and more obvious . There are all kinds of industries , But now Amoy Department , In Taoxi The environment where traffic is increasingly scarce and there is no good solution Next , Small sellers are also pouring in 、 There are more and more players of short videos ,“ Quantitative change to qualitative change ” The flow uncertainty is too high , It's not easy to have a new track and a new way to play, but the bonus cycle is greatly shortened , The cycle ends before boarding .

Sum up , That is, the official flow is more wolves, less meat, and less scarce core . Finally got up in the morning and drove , Catching up with the early episode has a little effect , But the sustainability of the effect is very poor , Poor persistence ROI I'm not sure ,ROI High uncertainty and dare not invest again , There is no new traffic growth point without investment , So circular . The above problems , It is a serious problem faced by small and medium-sized sellers in Amoy department at present .

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