【Social Marketing】WhatsApp Business API: Everything You Need to Know

关键词：社媒营销、WhatsApp Business API

WhatsApp is the leading messaging app,每天有超过 15 亿人使用它.因此,利用 WhatsApp Conducting business communications is a wise business decision.

In this article you will be able to fully understandWhatsApp Business API.

WhatsAppon business communication

为了帮助在WhatsAppestablish business communications,Meta（以前称为 Facebook）于 2018 年推出了WhatsApp Business API或WhatsApp API.

什么是WhatsApp Business API？

WhatsApp APIThe launch is to help those wishing to useWhatsAppMedium to large enterprises communicating at scale with multiple clients.WhatsApp Business APIEnables businesses to respond through automated responses、WhatsAppChatbots and interactive messages to automate communication.

简而言之,WhatsApp Business APIHelp businesses create a personalized communication process that works best for their customers.

例子.Use automatic reminders and WhatsApp聊天机器人,21K学校在11个月内使用WATIIncrease their new customer acquisition rate to 172%.

WhatsApp Business App

WhatsApp Business App及其WhatsApp Business WebExtensions are free-to-use apps,Designed to help small business owners.It helps small businesses connect with customers,offer their products and services,and support them in their journey.但它的功能有限,And not suitable for scale.

WhatsApp Business App的特点

- 预制/快速回复

- 专用的WhatsApp商业应用程序

- 对话标签

- Set to non-existent information

- Dedicated business profile/时间

- No integration with other systems,如聊天工具、CRM

- 一个人使用

What is WhatsApp API和WhatsApp Business App的区别

- WhatsApp APIIt's built for businesses that want to scale.由于WhatsApp Business AppIt's for small businesses,It is not supported to clients/The customer base sends a large amount of information and other functions.

- By integrating andAPIAutomatically trigger messages.

- Multiple logins and support dashboard.

另一方面,WhatsApp APIThere are a lot of chat automation features.例如,与WhatsAppCommercial applications are different,WhatsApp APIThere is no app or front-end interface,Direct integration into commercial software is required.

WhatsApp API只能通过WhatsAppbusiness solution provider orBSP访问.

WhatsApp Business API的主要功能

- 与CRM、Integration of tools such as analytics and third-party applications

- Green tick,经过验证的WhatsApp商业资料

- 消息广播,Used for batch notifications

- No app or interface,通过BSP或CRM使用

- 支持WhatsAppChatbots and interactive messages

- Multi-agent access for customer support

WhatsApp Business APIis it right for you？

This is the most important question before we start！

The most straightforward answer is usually to have 1-5 People businesses can usually use it for free WhatsApp Business 应用程序进行管理.As your business scales,建议迁移到 WhatsApp Business API.

But making a decision seems far more complicated than that.Let us help you find the best product for your business.

如果出现以下情况,您必须使用 WhatsApp Business API -

- 您是一家大型企业,拥有超过 300 name you wish to be in WhatsApp active customers interacting with them on .

- you are looking to use WhatsApp A solution to send automated notifications to your customers（Think status notifications、Buy updates, etc）

- 您希望使用 WhatsApp as acquiring new customers、Channels that improve customer support or provide a personalized buying experience.

- You need more than two people to manage your expected conversation volume.

- The time and response time an agent spends on each conversation is critical to your business,You need third-party automation tools to improve your overall team efficiency.

- 您需要 WhatsApp Conversational commerce and automation platform.

SaleSmartly帮您一键搞定

SaleSmartly集成了Messenger、WhatsApp、Instagram、Line、Telegram、Email等多渠道聊天管理插件,能助力卖家全面触达海外消费者;同时支持100+语言实时翻译,让卖家与海外消费者可以无障碍交流.它能让你了解你的客户,并帮助你把它们变成超级有针对性的Facebook和电子邮件营销活动.当你把该软件与你的商店整合时,细分你的联系名单就成为一个自动化过程.

SaleSmartly实时聊天提供了建立聊天机器人的能力,提升客户回复效率,增加团队之间的协作.通过自动化流程服务,帮助提升客服工作效率.同时支持移动端小程序,随时随地回复各渠道的客户咨询.