Strategy, tactics (and OKR)

Strategy and implementation , Every team needs both to succeed .

However , When things are lost in Translation , Most teams face a dilemma . Strategy will eventually become a maze of tactics （ These tactics are not necessarily consistent with each other ）. Many people can clarify their daily tactical activities , But many people cannot articulate strategies . And a large number of people do not fully understand the difference between the two ！

In this paper , We will discuss the difference between the two , as well as OKR How to become an effective 、 A simple and easy way to bridge the gap .

strategic 、 tactical （ and OKR）
Catalog
1 What is the difference between strategy and tactics ？
1.1 An example of the difference between strategy and tactics
1.2 The danger of confusing strategy and tactics
2 OKR How to help strengthen your strategy and tactics ？
3 First step ： Accomplish tasks by translating strategies into goals
3.1 OKR How to translate strategy into action
4 The second step ： Turn goals into tactics
4.1 Why? OKR It's good in this respect
5 Conclusion ： Use OKR To achieve its goals and strategies
What is the difference between strategy and tactics ？
These two terms are derived from grandson 《 Sun Tzu's art of war 》 Military terms in . Strategy has a direction , It's an assumption about where we need to go , for example , We need to occupy that stronghold to protect this area , They are your action plans . Tactics are the concrete steps that lead to strategy （ Or reveal whether we need to completely change our strategy ）, for example , In order to occupy this stronghold , We need to increase ground forces , Arm them with these specific weapons and at this time of day .

An example of the difference between strategy and tactics
For example , You are a healthcare provider . Your strategy may be to improve the quality of care your patients receive from doctors . Your tactics may include training doctors in your network , And provide them with specific nursing guidelines . however , How do you track these trainings , And what is in line with the code ？ This is the use of OKR（ Goals and key results ） What can really help you （ There will be more about this later ）.

The danger of confusing strategy and tactics
It is common to confuse the two , And people often do this . If there is no clear strategy , You can't be sure whether your tactics are right . If you only have tactics , There is no strategy , How do you know what impact they should have ？ Strategy is the embodiment of your Polaris , The most effective tactics serve your strategy .

strategic 、 tactical （ and OKR）
OKR How to help strengthen your strategy and tactics ？
Now you see the difference between strategy and tactics , Let's solve a common problem ： Lack of consistency in the organization , How do you do .

A. Help everyone connect their daily work with high-level strategies ？
B. Make sure everyone's tactics are consistent with each other ？

OKR It's an effective 、 ordinary 、 An easy way to connect the two . They state the strategy as the goal to be achieved , Then drive the tactical plan . A goal describes what needs to be done , And there is a set of key results , Describe how you know you have finished it . because OKR Measurable KRs, Anyone can easily see whether their tactics have led to the expected results （ Achieved the goal ）, And whether these goals are consistent with the strategy — Or whether they need to be changed .

A fast-growing enterprise finds itself from 60 People grow to 200 people . Tension has formed between the team and the Department , Although they are considered to be trying to achieve the same goal .CEO Find out ,” Every team has a completely reasonable understanding of their vision , But they were frustrated that they didn't get help from another team ”. let me put it another way , The team is anxious about not achieving their goals , But without another team , They can't succeed — The latter has felt pressure , Set your own goals .

These are them 2019 Company wide in OKR The goal of ：

To 2019 In the year , Increase our gross profit margin to [XX]%.
Reduce variable labor costs to... Of premiums 3.5%.
understand “ The total cost of the service “ And measure everything .
The CEO found , their OKR Actually, it's just not O Of KRs. let me put it another way , They put tactics before strategy , So they have nothing to adjust .

At the highest level OKR Indicators are no longer emphasized in , This enables the team to propose criteria for measuring success . But most of all , They set strategic goals .

The goal is ： Expand the service scale , Increase profit margin .

KR1: Please our broker partners with our products and services .
KR2： Improve the efficiency of acquiring new brokers .
KR3: Launch a new dental welfare product .

From the top OKR in , Each cross functional team has developed a set of what they think constitutes “ Pleasure “ And efficiency indicators , And how much profit the new product needs to earn to achieve the goal .

First step ： Accomplish tasks by translating strategies into goals
From strategy to （ coincident ） tactical , You must first set goals . As we know from above Beam See in the example , It helps to translate your strategy into specific goals .

OKR How to translate strategy into action
OKR Focus on your priorities . They help to answer simply ： Next year / What is the most important thing to accomplish in the next quarter ？OKR It can help link personal performance with company goals , In this way, everyone will feel that their contribution to the company is valuable .

In the next few sections , We will show how this works in government （ Or it should work ！）. Our elected officials lead through policies ： The orders and laws they signed reflect their commitment to changing our country 、 The vision of the state and the community . however , How do they ensure that the actions they prescribe lead to the results they expect ？

The second step ： Turn goals into tactics
Once you set goals that are consistent with your strategy , We should make a tactical plan . The tactical plan is the sum of the actions you need to take to achieve your goals . As long as you ask ：” Whether our actions bring us closer to our goals ？” You will know that you are making progress .

Back to the example of our government , Policies are often just a series of instructions . Re plan an area . Set fuel standards . Lower taxes . Increase funds for transportation projects . Instructions are not the result , Not even tactics . These are actually more like goals , But how can you achieve these results ？

Why? OKR It's good in this respect
Although you need tactics to implement your strategy , But tactics don't necessarily tell you how much progress you need to make – They are more like a collection of actions .OKR Helps track success , And create transparency and common language around what is meaningful progress . If you fall behind , Just adjust the tactics . Or reassess the measure of success （ And strategy ） Is it the right priority .

Let's take the manager of the local unemployment office as an example , He wants to help more people in one day .

The goal is ： Increase the number of people our office can serve every day .

KR1： Reduce the average filling time to 15 minute （ From now on 45 minute ）.
KR2: Take the initiative to contact the insured before the benefits expire , Reduce the re insurance rate 15% .

ad locum , We see every KR Are measurable and specific , Make the manager not only have something to track , And if he or she doesn't get the result they want or expect , There are also things that can be adjusted . Besides , This enables employees to understand what they need to achieve , And create a process to achieve the goal .

Conclusion ： Use OKR To achieve its goals and strategies
Has been and is still in use OKR There are a lot of companies to achieve their goals , The first is Google , It's here , John - Dole introduced this concept （ By Andy - Grove taught him ）. But Google is not the only one to implement OKR To achieve unparalleled success .

If you want to know OKR How to help you realize your strategy and determine your tactics , Please register with us Tita product , And make an appointment for a free product demonstration .

strategic 、 tactical （ and OKR）
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