2 Weima to be listed , Still can't give Baidu confidence

source | Zero state LT(ID:LingTai_LT) author ｜ Liang Xiao edit ｜ Hu Zhanjia operating ｜ Chen Jiahui

6 At the beginning of , Submission of Hong Kong shares IPO The application of Weima automobile has once again become a hot spot , This is a “ Wei Xiaoli ” After listing, another new energy vehicle enterprise landed on the Hong Kong Stock Exchange .

According to the data of Tianyan, it shows , Weima automobile has raised more than 350 Billion . Let's check the data of new domestic car making forces ： The total financing amount of Weilai before listing is 150 RMB 100 million , Xiao Peng is 188 RMB 100 million , The ideal is 120 RMB 100 million . Weima is the technology company with the most financing among the new forces of car making .

After the largest shareholder Yajule invested , Weima automobile has completed 12 Round of funding , therefore , When Jia Yueting made countless cars PPT But when money is not available , Shen Hui, founder of Weima automobile, who set up the banner of Weima automobile, obtained Yuema capital in the first round of financing 10 Us $100 million financing , Since then, it has been obtained in succession 12 Round financing , The cumulative amount is more than 350 One hundred million yuan .

Originally belonged to the new forces of car making “ Four Little Dragons ” The Vemma of , Wei Lai, which has been listed successfully in recent years 、 Xiao peng 、 Ideal get rid of . Can Weima automobile counter attack after listing ？ Next , Who else can the new forces of car making stay in the market ？ The following three reasons may be able to answer your questions .

01、 Burning money doesn't stop bleeding , Loss of 10 billion

2021 year , Car making is popular in the industry , Motor Company IPO A barrage of news . Play with making cars , More money is better , however , Making cars is always a money burning industry , This is especially true when new forces build cars , Look at boss Xu's hengchi car. It has invested hundreds of billions and has not yet achieved mass production .

Just like the founder of Weima automobile 、CEO Shen Hui made bold remarks ：“ New energy vehicles are a long-term track , It is difficult to decide the outcome at half-time , Weima automobile always focuses on products , Not wavering strategically , Although it may be smaller on the sound waves , However, Weima automobile has the determination and ability to become the head of the track in the medium and long term .”

Long term track, that is, it costs money for a long time , According to Weima prospectus , Weima is 2019～2021 Years of losses 173 One hundred million yuan , among 2021 Losses as high as 82 One hundred million yuan .

Official prospectus

In addition, Weima automobile is 2021 Net loss for the year 53.62 One hundred million yuan , comparison 2020 Annual net loss 42.25 One hundred million yuan , Year on year losses have increased 27%.

that , What are the main reasons for such losses ？

The first is self built factories , Weima automobile is the first self built industry among the new forces of car making 4.0 Car enterprises in standard factories . According to the official introduction of Weima automobile , Weima not only has a highly automated battery workshop , It also has high flexibility AGV Automatic assembly line , There is also heat management unique to the industry 2.0 System , It's all made of real money .

secondly , Feng Tao, a researcher of car enterprises, is interested in zero state LT Express , Including the research and development of intelligent technology, the development of its own system requires a lot of funds , So the previous financing is spending a lot of money . Wei Lai 、 Xiaopeng is a OEM model . therefore , In the view of the industry, Weima's impact on the Hong Kong stock exchange is to solve the problem of capital flow . The previous financing ammunition should not be enough to support Weima automobile to continue .

An automobile analyst from a well-known domestic securities firm mentioned in his circle of friends , There's no investment of tens of billions , New energy vehicles cannot be built . Build a car and enter the competition “ Banknote ability ” Era . Wei to 、 Ideal 、 The financial report of Xiaopeng after its listing has always been only good news, not bad news , How much revenue , But don't talk about the loss . What new energy vehicle manufacturers claim is to value long-term interests , Invest a lot of money in the early stage and make profits later . But is it for research and development or for money , It also needs the market and consumers to verify .

02、 The selling points of new cars are not enough , Sorry for the sky high price

Can break PPT Weima, who built cars, was very good in the early days ,CEO Shen Hui has the experience of Geely's traditional car making , stay 2018 year 3 The moon comes true EX5 Mass production vehicles offline , Until now, , This Vemma EX5 Still the sales champion .EX5 Two years after its launch , Weima's sales have declined , And continue to decline .

Car Review Network 2022 year 5 Screenshot of monthly data

According to the statistics of car review website ,2022 year 5 month , The sales volume of many new car making forces is increasing , Weima's decline is embarrassing . In the head “ Wei Xiaoli ”, Only Wei Lai's growth is weak , Ideal and Xiaopeng maintain high-speed growth . As “ latecomers ” Nezha and Zero run have also achieved good results with monthly sales of more than 10000 .

Why can't Weima be sold ？ To a large extent, the selling points of new cars in recent years are poor .

On the official website of Weima , The vehicle platform is basically the same wheelbase , Lack of differentiated models . Goodway EX6 Compared with the previous generation EX5, Add automatic parking 、 Automatic brake function L2 Level II auxiliary driving and panoramic sunroof , No other progress . In the early days, Weima automobile made the impression of economy , The high-end cars launched later did not impress consumers .

In this regard, researcher Feng Tao on the zero state LT Express , Compared with other new forces making cars , Its intelligent technology level is very ordinary . Compare with similar companies , Weilai focuses on high-end services , Xiao Peng mainly promotes hard core technology , The ideal is to increase the long endurance capability of the program car . Weima is inferior to Weilai in terms of intelligent experience 、 Xiao Peng and ideal , And in terms of cost performance , Zero car 、 Nezha car suddenly rose up , In the domestic new energy vehicle market , It looks nondescript .

Besides , Sales channels , Weima automobile heavily relies on offline channels , By 2021 By the end of year , Weima has owned 621 Offline stores ; And Wei Lai's offline stores are less than 300 individual , It covers 128 Cities ; Xiaopeng car has 200 Stores , Cover 74 Cities ; The ideal car is 97 Home retail center , It covers the whole country 64 Cities . by comparison , Weima relies too much on offline stores , Under the influence of the epidemic , Sales are constrained .

also , Continuous automobile problems of Weima automobile ：

2018 year 8 month , Weima Chengdu Research Institute EX5 Spontaneous combustion occurs during trial loading .2019 year 9 month , There is a Weima in Wenzhou EX5 A fire broke out beside a highway .2020 year 10 month 5 Japan , A Weima in Shaowu, Fujian EX5 New energy taxi , Spontaneous combustion at standstill without startup , The whole car burned down .2020 year 10 month 13 Japan , There is a Weima EX5 Spontaneous combustion during charging .2020 year 10 month 27 Japan , A Weima in Beijing EX5 Fire and explosion .

These have been fermented by media and we media reports , Have created a lot of negative impression on Weima automobile . This will lower consumers' desire to buy , This is fatal for the new forces to build cars .

Weima has obstacles in the export of brand and product core values , This is a subtle influence . The positioning of Weima marketing team is “ Trend ” and “ New youth ”, This is in its multimedia advertisements , This is also the way to promote . However, the product highlights promoted by Weima are not enough to support the trend needs of young people . In the past two years, Weima has adopted the moderate product setting in the propaganda , Weima's brand and product volume are not positively correlated . These are secretly damaging the overall positioning and tone of Weima brand .

03、 Baidu's support is insufficient , Geely's lawsuit is also troublesome

Weimar's W6 models , The earliest publicity is the blessing of Baidu Technology , Then Baidu also invested in Weima automobile , Sky eye information display , Baidu holds shares in Weima 5.96% equity . in addition to , Baidu has no other support , In fact, Baidu and Weima belong to a symbiotic relationship . Baidu Apollo The group attaches great importance to the self driving project , But the lack of location . Weima is the landing project favored by Baidu . Baidu Apollo Jointly developed with Weima automobile AVP Autonomous parking Technology , This technology is equipped with the third intelligent pure electric vehicle of Weima automobile SUV models .

But Weima is not the only Baidu , Baidu is also working with Geely to build a car project , And in 6 month 8 Japan , This is the first concept car named Jidu ROBO-01 Formal appearance . It seems that Weima has made Baidu lose confidence .

A Baidu staff member to zero LT According to , Baidu rarely advertises its cooperation with Weima , Just investment plus technical cooperation , On the contrary, most of what we see in the market is Weima's publicity of its cooperation with Baidu .

Another investment consultant believes , Baidu was in 2017 Participated in the financing of Weima since , Then there was no increase , This may be the evidence that Baidu is worried about Weima . Weima R & D team is insufficient , A rough calculation , The cost of Weilai R & D personnel is Weima's 10 times .

Here we will talk about Geely Automobile , Geely or Weima CEO Shen Hui's old employer , Shen Hui has worked in Geely Group for many years , Made great contributions to Geely's acquisition of Volvo .2009 At the end of, Shen Hui joined Geely Group as Vice President , Successfully handled Geely's acquisition of Volvo project , Shen Hui led Volvo, which lost money for years , Turn losses into gains . But the old owner has many grudges with Weima .

Weima Cong 2018 Was sued by Geely Automobile in . Geely Group sued Weima automobile for infringing trade secrets , Claim demage 21 One hundred million yuan . The inventors of these patents are many technical backbones of the former Geely subsidiary Chengdu plateau Automobile Company .

according to the understanding of , Geely Group, in addition to suing the relevant entities of Weima automobile , More than 100 natural persons including Shen Hui are also listed as defendants , All have working experience of Geely .

Many appeals from Geely , It can be seen that Geely has offended his old boss .

A new energy marketing engineer on zero LT Express , From the market of industry users and entry-level users , Traditional automobile enterprises such as Jilin BYD have advantages ： Because the customer's requirements are not high , Just to meet policy needs and low prices . therefore , Traditional car companies can use existing platforms and technologies to respond quickly . With the development of the Internet , The new forces of car making give consumers a different experience , Digging people is the fastest way to own core intellectual property . So Geely sued Weima , It is also the protection of their own intellectual property .

For Wima , Improve word of mouth , Use products and services to reverse the gap with traditional enterprise brands , It is particularly important to find your own position in the new forces .

2022 Second half of , New energy will also be the key word of economic development . However, the window period of the automotive industry is gradually closing , Weima is selling 、 Word of mouth and positioning , There are still many variables . Weima car's time is running out , You know, the opportunity period for new forces to build cars is only twoorthree years , If you can't hold the market share , Basically, goodbye .