Cross border e-commerce: advantages of foreign trade enterprises in overseas social media marketing

Do foreign trade , In addition to developing customers at the exhibition , Nothing more than foreign trade website 、 google adwords 、 Overseas social media marketing has increasingly become an important way for enterprises to develop customers .

At present, the most mainstream social media overseas Facebook、Twitter、YouTube、LinkedIn、WhatsApp etc. . According to the We Are Social and Hootsuite Released 2019 Annual figures report , According to the report , Global population 76.76 Hundreds of millions of people , Among them, mobile phone users 51.12 Hundreds of millions of people , Netizen 43.88 Hundreds of millions of people , Yes 34.84 Billion people are active on social media .

and 60% The above enterprises are using social media for promotion , Therefore, the promotion of overseas social media marketing is a necessary choice .

Social media has two very important characteristics ：

1. A lot of traffic , It can form a huge flow pool , And the speed of information dissemination is very fast ;

2. There are various channels suitable for different categories of products , Or multi-channel integrated promotion .

Social media marketing is mainly through the communication between enterprises and users or vice versa , Through quality 、 There are content videos or soft texts to attract attention , Make it forward a lot , Achieve the role of publicity .

The effect of social media marketing ：

Like the products of small and medium-sized enterprises , Maybe the brand influence is insufficient . You can use social media to promote , Can be found by many people , Get huge exposure ; Build a strong brand image ; Promote sales and so on .

facebook Can benefit the enterprise ：

1、 Users are easier to find when searching for enterprise products or services ;

2、 Connect more closely with customers and potential customers ;

3、 Create an exchange community for the enterprise itself ;

4、 It can more directly promote the resources created by enterprises .

Twitter Its main business uses include interacting with fans , Question answering , Resolve complaints , And drain for the website , although 250 Characters are very short , But many brands think Twitter It is one of the fastest and easiest ways to interact with consumers .

 

His duties are like an online customer service representative , Efficiently solve customer questions anytime, anywhere . therefore Twitter It is regarded as the best channel to establish strong interaction with consumers, drain the website and improve the conversion rate .

LinkedIn Initially, it was a communication platform designed to help professionals in the workplace connect with each other , But it has developed into a huge social channel .

Professionals can not only connect with each other （connect） You can also share industry insights , Job seekers can also accept job interviews , Or the company will look for potential candidates .

Use LinkedIn to develop customers 5 Methods ：

1、 Third degree interpersonal relationship

2、 Improve visibility

3、 Increase opportunities for more connections .

4、 Improve your profile page Google PR value

5、 Do search engine optimization

YouTube It's the second largest search engine in the world , A multicultural gathering place . Most users are enthusiastic about YouTube Original video at the same time , Prefer in YouTube Look at the advertisement .

According to reports , Popular every year YouTube A large part of the video is advertising .YouTube There are various forms of advertisements on , The most popular one is ,6 Second skippable screen advertisement . And domestic video websites force users to watch for 2 Minute ads are different ,YouTube Advertisements only look at 6 Seconds can be skipped , Such mechanism , Not only respect users , It is more beneficial to advertisers .

Instagram It is a pure visual mobile platform . exceed 80% Of users will actually be Instagram Go shopping or search for the goods they plan to buy .