Mallbook: how can hotel enterprises break the situation in the post epidemic era?

According to the data of China Hotel Association , By 2021 end of the year , The number of hotels in China is 25.2 Thousands of families , a 2019 Year end decline 25.3%, The total number of hotel rooms reaches 1346.9 Ten thousand rooms , a 2019 Year end decline 23.6%.

First half of this year , With the epidemic situation in various places under control , China's hotel industry began to recover gradually . Hotel companies are trying to recover , Hotel investment fever keeps rising , Except for some hotel enterprises that have been eliminated , However, many hotel enterprises have achieved performance recovery in the epidemic . Take Jinjiang hotel as an example ,4 month RevPAR（ Revenue per saleable room ） Just for 2019 Year synchronization 54%, But from 5 From the middle of the month , The overall average in China is RevPAR recovery 2019 In the same period of 65%-70% about . Post epidemic Era , The hotel industry has been undergoing elimination and recovery , Where will the persistent hotel enterprises break down ？ Where to seek development ？

One 、 Look for increments , For those routes

Actually , Before the outbreak strikes , The hotel industry has entered the stock era . The epidemic has accelerated the stock market competition in the hotel industry , There are many losers , Most of them quit on a smaller scale 、 Single Hotels with weak anti risk ability .

And can stand up under the pressure of the epidemic 、 Gradually recovering hotel enterprises , Most of them follow the competitive logic of the stock market ： One is to find neglected markets , Look for increments ; Second, conform to the development trend of the industry , Find out the structural opportunities in the development of the industry .

（1） Looking for new growth points

On the whole , China is entering the third consumption era from the second consumption era , That is, the era of personalized consumption advocating brand . In order to cater to the personalized consumption trend of consumers at all levels , Hotel enterprises need to meet the consumption upgrading needs of consumers in the sinking market , Enter the sinking market . Many medium and high-end hotels combine the functions of budget hotels “ High cost performance ” and “ A luxury hotel ” Of “ The high quality ”, More popular with consumers , And many middle - and high-end hotels are unique ,IP A joint 、 Territorial culture 、 e-sports 、 Tea culture and other characteristics emerge in endlessly , Adding brand hotels that conform to the personalized consumption trend of consumers at all stages has also become another layout of hotel enterprises .

According to the public financial report data , Jinjiang Hotel 2021 In the middle of the year, the proportion of guest rooms reached 60.34%; Huazhu hotel to be opened 2608 home , Middle end and above hotels account for 53.76%; The first trip is like home 2021 New medium and high-end hotels opened in 276 home . Brand upgrading strategy , Comprehensive transformation of medium and high-end , After the organizational structure adjustment, the four subsidiaries also have their own characteristics for different market segments .

（2） Look for structural opportunities in the development of the industry

Clearance of individual hotels due to epidemic situation , The chain rate of the hotel industry is higher than 2019 Years must be promoted . By 2021 end of the year , The chain rate of hotels in China 35%, a 2019 At the end of the year 9%, However, the chain rate of hotel brands in developed countries can reach 60% above , Therefore, there is still a large space for hotel brand chain in China . At present, many hotel enterprises aim at individual hotels , Use the franchise mode , Promote the chain of the hotel industry .

Hotel enterprises are looking for growth points in the personalized consumption trend , Look for existing structural opportunities in the chain rate of industry development , For those routes , In order to recover under the dual pressure of epidemic situation and stock market .

Two 、 Digital intelligence upgrade , Optimize transaction management

Empowering the hotel industry with account sharing technology , Improve the transaction management efficiency of hotel enterprises through digital intelligence transformation , Help them to carry out fine operation .

Take Jinjiang Group as an example , Jinjiang GPP It is the global procurement platform of Jinjiang Group , With the help of the scale effect of the group ,GPP At present, it has served more than 1.2 Ten thousand hotels , by 1.5 Billion members provide a full range of goods and services procurement . On this platform ,2000 Multiple food 、 drinks 、 Room supplies 、 Linen clothing 、 Operating consumables 、 Soft decoration and other preferred suppliers can provide services for the hotel from the preparation period to the operation period , Provide life-cycle support services . However, in order to facilitate the hotel to complete the purchase of goods and the settlement of suppliers on the platform in time , Jinjiang Group needs access with high efficiency 、 Stable payment interface and account sharing tools .

MallBook Powerful account sharing technology can be based on Jinjiang GPP The business transaction scenario of provides supplier fund splitting 、 Reconciliation 、 In charge of accounts 、 Liquidation 、 Financial data statistics and other capabilities , Help Jinjiang GPP Achieve security compliance , Improve the efficiency of trading services , At the same time, the headquarters of the hotel group can also understand the operation of its stores by collecting transaction data , Carry out intensive operation .

Now , Digital intelligence helps hotel management enter a new era . Take account sharing technology , It can not only help enterprises improve the efficiency of transaction management , It can also help enterprises improve their refined operations , Reduce labor costs , And other financial services . Predictably, , After hotel enterprises integrate with various intelligent technologies , In the future, it will continue to transform into the core competitiveness of hotel enterprises .

The current epidemic pressure still exists , There are still some problems in the industry , Hotel enterprises should be ready to meet greater challenges , Only by constantly improving their core competitiveness , Make yourself invincible .