Wechat official account development (1) introduction to wechat official account

1. What is the official account of WeChat? ？

WeChat public platform , It's for someone 、 A new service platform for enterprises and organizations to provide business services and user management capabilities .
Simply speaking , A service platform .

2. Classification of WeChat official account

Subscription number
1. brief introduction
To provide a new way of information dissemination for the media and individuals , The main function is to convey information to users on the wechat side ;（ Functions similar to newspapers and magazines , Provide news or entertainment ）
2. Applicable to the main population
personal 、 The media .
3. Number of mass tweets
Subscription number （ Authenticated user 、 Non authenticated users ）1 It can be sent in groups within days 1 Bar message .

Service number
1. brief introduction
Provide more powerful business services and user management capabilities for enterprises and organizations , It mainly focuses on service interaction （ The function is similar to that of a bank ,12315,114 etc. ）
2. Applicable to the main population
Enterprises 、 Government or other organizations .
3. Number of mass tweets
Service number 1 Months （ According to the natural month ） You can send 4 A group message .

Applet
Applets are a new open capability , Developers can quickly develop a small program . Small programs can be easily obtained and spread in wechat , At the same time, it has an excellent use experience .

Enterprise WeChat （ Original enterprise number ）
Enterprise wechat inherits all the capabilities of enterprise ID , At the same time, it provides professional communication tools for enterprises 、 Rich office applications and API, Help enterprises communicate and work efficiently .

3. The main difference between subscription number and service number

1. Push frequency
Subscription number ：1 It can be sent in groups within days 1 Bar message .
Service number ：1 Can be sent within months 4 A group message .

2. Provide function
Subscription number ： Contains most of the features .
Service number ： The certified service number contains all functions .

3. Applicable people
Subscription number ： personal 、 The media .
Service number ： Enterprises 、 Government or other organizations .

4. Register the official account of WeChat

1.3.1 Registered website
Official website ：https://mp.weixin.qq.com/

1.3.2 Registration process
1) Open the website , Click Register now in the upper right corner

2) Select a subscription number to register

3) Enter the required information in turn , Tick I agree , Click registration

4) Choose mainland China , Click ok

5) Select subscription number , determine

6) Entity type: select individual , Click continue after filling in the information

7) Fill in the information shown in the figure , Click finish . It should be noted that , If there are sensitive words in the name, it may not pass the examination , Or it may take time to review .

5. Use micro signals

After logging in , There will be a row of function options on the left side of the page , There are... In the subscription number 5 Functions can be set and used directly .