B2B e-commerce platform solution for fresh food industry to improve the standardization and transparency of enterprise transaction process

Catalog

Fresh Chinese B2B Development history of e-commerce industry

“ Big cake , Hard to earn money ” Fresh B2B market , What is the current development problem of fresh food enterprises ？

problem 1： fresh B2B Downstream customers are mostly “ Small B” Merchant , User stickiness is not high , Quality cannot be guaranteed

problem 2： The fresh food supply chain is long , The cost of logistics distribution is high 、 Big loss

problem 3： The price per customer in the fresh food industry is low 、 Profitability is difficult , The business model is too single

B2B The platform helps fresh food enterprises realize digital transformation , Grasp industry opportunities

Digital quotient cloud B2B E-commerce platform development advantages

1、 Integrated management , Omni channel control

2、 Big data driven , Accurately construct user portraits

3、 Intelligent control , Improve management efficiency

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“ fresh B2B First year ”, This is a 2014 In, meicai.com entered the trillion scale of fresh food B2B Market time , China's industry has opened up fresh e-commerce B2B The mode statement . Now 7 Years have passed , Fresh Chinese B2B How is the current development of e-commerce platforms ？ In the increasingly fierce fresh e-commerce circuit , fresh B2B How should enterprises face industrial innovation 、 Opportunities and challenges ？

Fresh Chinese B2B Development history of e-commerce industry

Because the Internet of China's fresh food industry chain is to meet C The end demand is the original intention , So at present C The end Internet is more mature , At the same time, there is still much room for improvement in the efficiency of the supply chain B Carry away , There are beautiful dishes 、 Chain agriculture and other catering ingredients B2B Electronic business platform .

fresh B2B The entrepreneurial boom of e-commerce started from 2014 Year begins , Meicai.com was established , Meituan fast donkey 、 Hungry, no vegetables and other enterprises have entered fresh B2B Track ;2015 year , Yonghui supermarket, which is good at fresh food, has also begun to sharpen its fists , Start preparing colorful fresh food ;2016 Nianmeicai 、 Song Xiaocai received hundreds of millions of dollars of financing ;2017 Year begins , fresh B2B Increased market concentration , Enter a period of rapid development ,2017 Annual capital concentration to the head , The daily optimal fresh 、 Yiguo fresh obtained hundreds of millions of dollars of financing , Take the leading position in the industry , And Xu Xian 、 The young vegetable king went bankrupt ;2021 year , If you're hungry, you'll be shut down , Launch fresh e-commerce track , And meicai.com has also been self-supporting from the beginning , Become self-supporting + Platform mode , Regional B2B Platforms have also begun to make adjustments .

From the perspective of enterprise background , At present, there are mainly two kinds of fresh food in China B2B Enterprises ： One is companies with internet background , Such as Meicai 、 Meituan fast donkey 、 Song Xiaocai, etc , Its operators generally have Internet experience , The operational feature is that it requires rapid expansion , Increase sales scale 、 The number of users is preferred . The other is the supply chain company from the fission of traditional enterprises , Such as colorful food 、 Shuhai et al , Such companies have fresh food experience , Better grasp the details of business .

“ Big cake , Hard to earn money ” Fresh B2B market , What is the current development problem of fresh food enterprises ？

2020 The sudden COVID-19 in accelerated the development of the fresh e-commerce industry . When the capital giants aim at “ Selling vegetables ” This traditional industry , fresh B2B The track relies on order density and performance costs , Before C The end market has entered fresh e-commerce “ Deep Water ”.

problem 1： fresh B2B Downstream customers are mostly “ Small B” Merchant , User stickiness is not high , Quality cannot be guaranteed

because , Non standardized characteristics of fresh , It will lead to more uncertain diversification of supply and demand transactions , And there will also be some deficiencies in the development of fresh e-commerce market , For example, the number of platforms and brands that can form large-scale operations is very small . This part of the platform usually connects with some large enterprises or high-quality downstream businesses , Specially provide them with fresh goods .

And now most of the fresh B2B E-commerce platform development They are all small platforms with low scale effect , These platforms are connected to some downstream “ Small B” Merchant （ Most of them are mom and pop stores ）, these “ Small B” Merchants lack loyalty 、 The excessive pursuit of cost performance makes B2B It's hard for the platform to make money on them , So most of them do not belong to the ranks of high-quality customers . Although this model can gather scattered downstream businesses to the greatest extent , But at the same time, it may also affect the quality of fresh food supply .

problem 2： The fresh food supply chain is long , The cost of logistics distribution is high 、 Big loss

The high cost is mainly based on the two characteristics that fresh products are not easy to preserve and there are many product categories , In order to maintain the freshness of the product during transportation , Most circulation links are complicated , Ensure that fresh products do not deteriorate during transportation , The required logistics and distribution costs are relatively high . At present, the loss rate of domestic fresh agricultural products in circulation is as high as 20% to 30%.

problem 3： The price per customer in the fresh food industry is low 、 Profitability is difficult , The business model is too single

Fresh products in terms of price , The overall customer unit price of fresh products is generally low , This determines the revenue of fresh food enterprises to a certain extent . Low unit price , The high cost , This makes most fresh food enterprises unable to make profits . Besides , The business model of the fresh food industry has always been based on the direct sale of fresh products , Cannot develop other functions of fresh products , Cannot increase the added value of fresh products , Improve the revenue of enterprises , It is not conducive to the sustainable development of fresh e-commerce industry .

B2B The platform helps fresh food enterprises realize digital transformation , Grasp industry opportunities

Post epidemic Era , Fresh food enterprises B2B Opportunities and challenges coexist in the development of mall websites . In the eyes of many people in the industry , We should break through the problem of non-standard characteristics of the fresh food industry , We need to improve the standardization and transparency of the trading process in the fresh e-commerce industry , Innovate and upgrade the service mode .

And digital business cloud B2B Construction of e-commerce platform , It can help traditional fresh food enterprises break through development problems , Digital transformation , Digitization B2B The mall cooperates with the upstream and downstream supply chain of the fresh food industry , It can efficiently open up the order flow of fresh food enterprises 、 Capital flow 、 logistics , Organically integrate information 、 Realize people 、 goods 、 Material integration management , In a real sense, improve the trading and circulation efficiency of fresh agricultural products , Seize new opportunities for rapid development .

Digital quotient cloud B2B E-commerce platform development advantages

1、 Integrated management , Omni channel control

Through fresh food enterprises B2B Mall website background integrated management , Grasp the store 、 supplier 、 Buyers 、 Control of channel providers, etc , adopt OMS、 Shopping Mall / Store applet 、 Integrated management of fresh e-commerce platforms , At the same time, control the store 、 members 、 Supply chain and online mall business , Realization B2B Platform standardization 、 Low cost 、 high efficiency .

2、 Big data driven , Accurately construct user portraits

Digitization B2B Mall fully understands consumption through big data and informatization 、 Understanding the market , Build user profiles , Sort out the upstream information of the fresh food market , Establish a unified management system , adopt B2B The e-commerce system strictly monitors the development status, advantages and disadvantages of each upstream origin .

3、 Intelligent control , Improve management efficiency

adopt B2B E-commerce system online trading system helps fresh food enterprises manage orders 、 goods 、 Customer 、 payment 、 Marketing and sales staff , Quickly drive sales 、 Storage 、 purchase 、 Operation of internal links such as finance .

The fresh e-commerce market is highly competitive , With the continuous subdivision of vertical track and the active exploration of business model , There is a situation in which hundreds of enterprises are in full swing in the industry . And for fresh B2B For plates , Living space is still spacious , Although there are many opportunities for fresh food enterprises , But I want to seize the opportunity quickly , Establish your own competitive advantage , Cannot do without B2B Efficient management of e-commerce platforms to create value in the supply chain , Become the next industry leader .

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