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Main work of digital transformation
2022-07-07 17:44:00 【SmartBrain】
First , It is one of the top ten tasks of digital medium platform transformation :
1、 The overall business perspective runs through the business chain : technology , product , service , data , All operations should be planned with overall thinking
2、 Data link supporting business changes : Big data talents who understand business are the core , Business center and data center are well divided . Build digital operation capability , The data center is the core :OneID, OneService,OneData, Extract data center , Global data center , Vertical data center
3、 User experience is an important design principle : Business sharing services ( Work order management )+ Product service ( Workflow design )+ Front end interaction ( Examine and approve the circulation )
4、 Reuse ability to improve business innovation : Commodity Center , Trading Center , User center , Channel center , Rule Center , Algorithm center, etc
5、 The overall business perspective runs through the business chain : technology , product , service , data , The operation should be based on the overall thinking and the perspective of planning runs through the business chain : technology , product , service , data , All operations should be planned with overall thinking
6、 structure Saas The platform solves the operation coordination of upstream and downstream enterprises : Data sharing , Public service , Business mutual call and other requirements
7、 Collaborative construction of multiple teams : Business middle office team , Data center team , Business application team , Front end delivery team , Product design team , Operation team , Product team
8、 Support user personalization and business expansion needs : Tenant isolation mechanism , Commonness and individuality are separated , Functional mall construction
9、 Transformation from project-based team to product operation team , Change from functional to business oriented organizational structure : Product line system
10、 Open capacity to jointly build ecology
then , Five jobs of data cockpit :
Manage cockpit :
The management cockpit is a management information center system that provides decision support for management .
In layman's terms , In the cockpit, the senior management of the enterprise can see all the important data needed for decision-making at once . It's like the dashboard of an airplane , It's in the form of a cockpit , Through a variety of common chart image to mark the key indicators of enterprise operation (KPI), Intuitive monitoring of business operations , Besides, it can give early warning and analysis to the abnormal key indicators .
Demo Provides common analysis ideas and templates in the vertical domain , According to different industries 、 Different roles 、 Different scenes , Instant access to enterprise data , Learn from industry best data analysis practices , Quickly build the management cockpit .
How to plan the cockpit ?
Most cockpit displays have a specific theme or classification . From a strategic point of view , From top to bottom, there are three kinds of : One is the strategic cockpit 、 Analytical cockpit 、 Operating cockpit .
Strategic cockpit :
The function of strategic cockpit is to let users quickly grasp the operation of the enterprise , And make quick decisions based on it , Summarize the past or set strategic goals for the future . The operation here is mainly what happened in the past . So the strategic cockpit doesn't need real-time data display , It's just a simple visual display of mission critical information , These simple and intuitive information can help managers to quickly make decisions, locate and diagnose problems in poor operations .
Strategic cockpit , Be able to help managers to report results synchronously at any time , So that departments and enterprises in the right direction to work towards the goal . Cockpit tools similar to cars and airplanes , Strategic management cockpit can let managers know clearly at any time , The Department under its own control 、 And the enterprise , And can focus on reaching the destination unharmed .
The role of the analytical cockpit is to let managers not only see the surface information , We can also explore the causes of surface phenomena . Through drilling linkage filtering and other operations , Start from the phenomenon , Follow the data to find out why . For example, why does sales performance decline , What's the reason for the long collection time .
The cockpit of analytical instrument is more about the middle-level management services from the implementation of strategy to the implementation of tactics , What this part needs to embody more is the direct and explicit problem , Prioritization , To advance by acting directly .
Analytical cockpit can be strategic or operational , Or more strategic . The main difference is the level of information . It contains a detailed comparison of multiple factors and variables based on time variation .
The operational cockpit emphasizes continuity 、 Real time information reporting . So the timeliness of data is relatively high . Operational cockpit , Used to monitor daily progress and output , To ensure that the expected plan is consistent with the actual achievement , That is to ensure that the strategic objectives are broken down to the completion of each day (daily check), Such a cockpit , Provides information about , Let's be able to , Solve it in time and help to improve the performance gradually .
Operational cockpit needs to start from business needs , Reminders for business operations 、 Monitoring and early warning functions .
KPI Numerical monitoring : The monitoring of key indicators can ensure that we control the overall operation , Will business 、 risk 、 Performance and other areas of core indicators through graphics 、 Cockpit is displayed in front of the monitor .
Threshold alert : With KPI Another factor of numerical monitoring must be early warning factor , By striking colors , For example, highlight the background ( red 、 green 、 blue )、 The tachometer and so on give a clear alarm .
Real time data monitoring : Cockpit in some industries , Key indicators need to be monitored in real time , For example, exchange volume monitoring 、 Flight monitoring 、 Metro line operation monitoring, etc .
Role management cockpit
Each role of the enterprise manages the cockpit
Different management roles , The level of focus is different from the key information . The management cockpit system can create a variety of cockpits when it is built . Top leaders can focus exclusively on the GM cockpit , The sales executive can focus on the sales management cockpit , The treasurer can focus on working capital management cockpit .
Managing the cockpit is based on ERP High level decision support system for . Through a detailed index system , Reflect the running state of the enterprise in real time , Visualize the collected data 、 Visualize 、 specific .
The general manager's management cockpit is fully integrated with human brain science 、 The essence of management science and information science , People are the core of products , From the decision-making environment of managers 、 The definition of enterprise management comprehensive index and the expression of information , It's all about stimulating people's intelligence 、 It is conducive to the coherence of thinking and effective thinking judgment . Promote enterprise management decision to a new height .
Maximize the understanding of senior management 、 The management office that leads and controls the business of the company ( The cockpit ), It's actually a service for senior management 「 "One-stop" work style 」(One-Step) Decision support management information center system .
Sales cockpit
For most businesses , The sales department is the main department that directly brings profits to the enterprise , It's not too much to say that it's the lifeline Department of the enterprise .
However, in fact, many sales department staff lack the concept and method of marketing analysis , A large amount of data accumulated by enterprises can not be effectively utilized , Marketing analysis only focuses on the simple summary of data and information and the daily report , Lack of respect for customers 、 Business 、 marketing 、 Competitive OLAP In depth analysis , As a result, decision-makers can only operate with instinctive responses , There is a great risk of mistakes in decision making .
Informationize the data through the sales management cockpit , Summary Automation , Liberate the sales manager from the traditional report data repeated settlement , Be able to easily grasp the enterprise's sales objectives 、 Sales activities 、 A series of data such as costs , In the process of managing and operating enterprises to achieve sales goals, we should really have data in hand , Not panic in the heart .
Financial data analysis is undoubtedly the most basic module of enterprise data analysis , Some companies may also have special financial personnel to be responsible for this part of the daily financial statements and data statistical analysis .
The three financial statements cover a large amount of financial data , The CFO usually only focuses on important abnormal data . How to find exceptions more efficiently , Improve the speed of information acquisition . How to design the combination index , More intuitive display of the financial situation of the enterprise . These problems become the top priority .
Through the financial management cockpit, refine and integrate the important indicators that affect the financial health of the enterprise concerned by the chief financial officer , Display the hybrid design . Aid decision making , Through refined index data , Assist the management personnel to find the enterprise abnormalities in time , So as to improve the management efficiency of the whole enterprise .
For businesses , What's the most important ? product ? equipment ? Customer ? Investors ? Are not , For enterprise development, the most important thing is the people in the enterprise , Especially the core talents of the enterprise . If you don't pay attention to the personnel data management of enterprises , Then it is likely to gradually face the problem of staff turnover .
Enterprises need effective personnel management , To improve the satisfaction of internal employees 、 loyalty , So as to improve employee contribution , Help managers reduce costs and accelerate growth through effective organizational management to create value chain profits .
The human management cockpit can master the enterprise staff structure 、 Wages 、 Employee status 、 Attendance analysis and a series of data , In the process of managing talents, we should really have data in hand , have a well-thought-out plan .
With the increasingly complex market situation , Enterprises face more and more challenges in marketing decisions . Establish a scientific marketing data support system , It is an important foundation to ensure the scientificity of enterprise marketing decision .
The marketing management cockpit is proposed for marketing leaders , The purpose is to let them grasp the overall marketing overview and whether the key indicators are abnormal in real time .
The digital application idea of marketing decision analysis mainly includes the following three points : Break through data barriers , Make information transparent , What the marketing director sees is no longer black box information ; Auxiliary management forecast , Improve the success rate of decision making , Let the marketing manager's operation work no longer be groundless ; Improve work efficiency , Promote business value-added , Let the marketing personnel realize the benign competition of horizontal and vertical comparison .
Industry analysis cockpit
Sail soft products almost cover 233 Segments , Only some industries and their customer solutions are listed here . Include :
manufacturing 、 The insurance industry 、 The automobile industry 、 Tax industry 、 retail 、 Transportation industry 、 Government organizations 、 Logistics 、 Electric energy 、 telecom 、 catering 、 Agriculture, forestry, animal husbandry, bycatch and extension industries .
For more industry and customer cases, please contact local sales .
Scene cockpit
Decision reports are adaptive to any device , from PC End 、 Move the terminal to the large screen , There is no need to specially design for this , View reports anytime, anywhere .
Provide multi scene dimension display for data display , Provide strong support for the company's decision , Bring all-round data visual management to enterprises . Realize the efficiency of visual display of enterprise operation 、 Quickness and diversity .
The small screen on the mobile terminal seems to be similar to 「 Big 」 The data seems out of place , It's not as cool as the big screen, which has more visual impact , The complexity of data analysis is less than PC Come in a variety of ways .
but , It is such a small body , It carries the most effective scheme of data transmission , You could even say , In some application scenarios, mobile terminals have unique advantages .
The main application scenario of mobile terminal is : Key business data analysis 、 Performance indicator monitoring and business data query .
among , Leadership 、 Managers everywhere , Convenient and fast access to key business data is the top priority .
The small screen carries simple reports but not simple content , Because users can touch the data they care about most at any time , So as to maximize the efficiency of the decision-making chain .
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