Wu Jun's trilogy experience (VII) the essence of Commerce

The essence of business is to make people spend more

Now we have entered the era of online shopping , But we found an interesting phenomenon , The distribution of logistics is faster and faster , Shopping is also very labor-saving , Many goods can be bought at a very low price , But people spend money faster , Why is that ？

This is actually a good business model , Benign circle , One person saves money , Saved time , It will be spent after all , It's impossible to keep it all the time , It's also human nature , So it seems that many coupons , Full reduction activities , Let's feel that we can buy a lot of things cheaper , But in fact, we don't spend a lot of money .

Now I'm looking at a lot of videos , Many people are engaged in , In fact, this is the performance of following the crowd , Of course, I don't understand this very well , But I always thought , There is nothing outstanding about your product , There's no traffic , Just want to learn to sell goods like others , You have to think of something else .

No choice

Why are there so few iPhone models , But why is it still so popular ？

I think there are two points .

1. When the style becomes more , Users will be dazzled ,A Think B Good style ,B Think C Good style , And just don't give them a choice , Everyone uses the same style , Instead, there are not so many requirements .
2. The problem of vanity , It used to be very popular iphone5S Tuhao gold color , A lot of people are grabbing , It is precisely because of this style that everyone knows , So take it out and have a look. It's very face , Before, I chose a style of Samsung , Maybe you spent 10000 yuan on it , The style is not too bad with the model of 3000 yuan , Then users won't have the fun of pretending .

Let's talk about another example of a party , Once wanted to get together with a group of friends , This says I'm not free that day , That can't be said , It finally ended up , But as the initiator of the activity , Organizer , Discuss with twoorthree of the core , Finally set a time , Come as soon as you can , If you don't come , This party can be held , Otherwise, push back without limit , No results .

therefore , Just give a moderate choice , Instead of too many choices .

Third eye beauty products

Why should we pursue the third eye beauty ？

First sight beauty , It's beautiful , Love it , But the light shines , It's hard to get close , It's really close. Maybe the personality doesn't match , It's just that her appearance completely conceals her character .

Second eye beauty , Not so outstanding , So pay more attention to details , Communication costs may be too high .

Third eye beauty , It belongs to the public , At first, I didn't think it was very good , But slowly come into contact , Actually, it's very exciting , also , Just because they have no bright appearance , But still attractive words , There must be some characteristics that ordinary people don't know , Worth pursuing .

Let's talk about products , Why do products need a third eye ？

It's just beginning to pop , Developed products , The audience is not wide , Maybe the concept is novel , But there may be problems that have not been tested , So it's easy to die prematurely .

Second generation products , Although there is a certain market , But it may cost more , It didn't go down , For the public , They need something good and cheap .

By the third generation , The price is relatively cheap , After a period of testing , The popularity is also high , So it's worth it .

Analogy , The second generation product is equivalent to Apple Computer Mac, Although it works well , But the price is more expensive , Third generation products are like Android , Although many people criticize that the more you use, the more you get stuck , But it still occupies a large market , This is the choice of more people , After all, for the public , Ordinary Android is actually , The price is much cheaper than apple , It's also very smooth to use , Nature is the best choice .