Online chain offline integrated chain store e-commerce solution

Traditional physical chain stores can be quickly copied after standardization , This is a great model that has been verified , But we need to launch an e-commerce site on the basis of traditional chain stores , This is a very difficult thing , Because this is likely to affect the ecology of the original entity chain , Affect the interests of the original physical chain stores .

Identify the stakeholders of chain e-commerce

He Huobao Xiaobian believes that this is a very common problem , Because the original offline chain store is “ Selling goods ” Thought , No one is willing to put relevant resources “ share ” come out , Need to get the support of the original physical stores , Then we need to change the original “ Selling goods ” Turn into “ service ” Thought , Let the whole realize a “ By people ” As the core thought , Every store only provides services , The headquarters will distribute the relevant profits , Use the flow of online e-commerce to empower offline stores , This is the idea of online and offline integration of physical stores .

Here comes a new problem , That is where the online traffic comes from ？ You have seen the brand of electrical appliances 、 Advertising cosmetics and other products , But it must be rare to see the advertisement of XX chain store brand . The chain mode is very special , Hehuobao Xiaobian believes that chain is a very important brand 、 Service oriented mode , Where is the store , Where the influence goes , This shows that the flow of chain stores mostly depends on offline influence , Offline is the entrance with a large flow of chain stores .

Set up the middle stage of chain e-commerce business

It has been said that , Chained traffic is offline , Of course , If online chain e-commerce , There is also a large part of distribution 、KOL、 Online traffic such as new media , If the distribution of profits of all parties is balanced , How to build the business center of chain e-commerce ？

Nuclear treasure believes that “ People oriented ” Thinking can go like this , After a user places an order online , Let the nearest store provide services to users at the fastest speed , This kind of user experience is the best . therefore We can let users enter online chain stores , be based on LBS Automatically locate user location , Let users choose the nearest chain store , Enter the platform after confirmation . Online chain stores display all products , Of course, if some goods are out of stock, it can be displayed “ Every other day ”, After the user orders the selected products , The nearest store will provide services . In this way, people who share online have profits 、 The stores that provide services offline have profits , Stores are not boycotted , formation “ Store to store push ”, Because every store may benefit from this .

Establish chain e-commerce private domain traffic

Chain e-commerce is different from general e-commerce , The private operation of chain e-commerce has natural advantages , There is cheap traffic in offline stores （ Offline traffic is much cheaper than online traffic ）, And offline traffic has had face-to-face services , The sense of trust is greatly enhanced , So people who have enjoyed the service in the store , Shopping guides don't care whether the other party has bought it or not , Add each other's wechat . Nuclear treasure editor rough calculation ： Every store 5 Shopping guide , A shopping guide adds every day 5 Wechat of customers , Such a store can be added to 25 Wechat of customers ,10 Stores are added every day 250 Customers wechat , In a month 7500 Customers wechat , And they have all been to the store 、 Customers who already have a certain degree of trust .

Chain e-commerce platforms should provide more tools conducive to the transformation of shopping guides , Let the store guide no longer wait for customers to come , Instead, we can better take the initiative to contact customers , He Huobao Xiaobian believes that the sense of communication between people is the warmest , Shopping guides take the initiative to send customer coupons or invite customers to spend , It can well improve the transformation and improve the profits of stores .

Content production of chain e-commerce

Don't be too limited. The products provided are content , Chain e-commerce can produce content in many places , For example, customers' experience of products 、 Interaction with customers 、 Customer feedback, etc , It is the content produced by chain e-commerce . Nuclear treasure believes that , Everything can make customers have a better understanding of the brand 、 Things that can enhance customer trust , Can be used as the content of chain e-commerce .

In addition, chain stores can also be user-centered , Generate differentiated services for customers with other brands , Improve brand selling points , In this way, we can better highlight our own advantages and differences from other brands .

Break through the traditional chain “ Selling goods ” thinking , Convert to “ Membership thinking ”, He Huobao Xiaobian thinks , Empower the transformation of offline chain stores through online chain , To do it “ Renren distributes ”、“ Store to store push ”, Realize the online and offline integration of chain stores , And finally realize the nationwide marketing .