[project chapter - how to write and map the business model? (3000 word graphic summary suggestions)] project plan of innovation and entrepreneurship competition and application form of national Entrep

Because the content is too professional , This article is only for personal experience , Please refer carefully to , Professionals do not spray .

This article combines several plans for national and provincial awards 、 Combined with personal experience , Give some business models 、 Suggestions in the operation mode section , For reference only .

preface

No matter what the project plan is , Basically, I can't get around the business model .

For an applied science and technology project with strong background and strong landing , The importance and attention of this content is not particularly great , When the judges score, the results are generally landing 、 Application 、 Technological advantages and other contents have attracted , Strong landing has reflected the sustainability of the business model .

For an ordinary project with a weak background , When the judges score, the importance and attention of the business model will come up , Business model is the refinement of the core content of the project , Its rationality and sustainability will serve as an important basis for distinguishing it from other ordinary projects , But for the entry-level stage, this part of the content is very easy to start , That's why we have this blog .

Scope of application

This article is suitable for projects at all levels ;

This article is more suitable for writing this part. I can't find ideas 、 Students in the introductory stage ;

The summary of this paper can realize the establishment of scientific research and training projects such as national innovation 、 Except the Internet + And provincial awards of College Students' innovation and entrepreneurship competition outside the challenge cup , It is difficult to guarantee access to the Internet + And Challenge Cup provincial second and above awards .

1 Length suggestions

• Project plan ： Usually a picture plus 0.5-1.5 Explanatory text on the left and right pages is enough , The test items can be placed in the front part of the catalogue after the cover
• Guochuang （ Da Chuang ） Entrepreneurship training 、 Entrepreneurial practice project ： Put it in the operation mode 、 Main contents and other parts , The length is the same as above

2 Understanding of business model

2.1 Description of business model on the Internet

When I first started to write a business model , I also went to Baidu to check how to write the business model , The results are basically a lot of theories , Such as six seven eight nine elements 、 The value co creation theory is getting more and more dizzy , I've even seen a master's thesis about business model innovation of platform economy with nearly 100 pages .

The following two figures are the descriptions of the elements of business model in the course of technical economics and a master's thesis , It involves eight or nine points …

Core competitiveness ： It refers to the competitive advantage and core competence that cannot be imitated and copied by other enterprises or individuals in the short term .
Partners pretend ∶ It refers to the cooperative relationship network formed by enterprises in order to realize value creation and upstream and downstream enterprises in the supply chain .
Resource allocation ∶ It refers to optimizing resources inside and outside the enterprise , Create unique customer value demands .
cost structure ∶ Refers to the cost composition , When a certain factor of production accounts for a high proportion of the cost of the enterprise , This element becomes the main risk of the enterprise
Value proposition ： It refers to the value that users need created by manufacturers
Customer relationship ∶ It refers to the transactions established by the enterprise with customers to realize value 、 signal communication 、 deliver 、 contract 、 A series of relationships such as alliances .
Distribution channels ： It refers to the channel through which products are transferred from producers to consumers .
profit model ∶ It refers to the integration of enterprise resources through itself and stakeholders , Form a way to realize value creation 、 Value acquisition 、 Business structure of benefit distribution .
Target customers ∶ Refers to products provided by enterprises or businesses 、 The object of service ,

Although academic things are complete and rigorous , But when participating in the innovation and Entrepreneurship Competition , The most important thing is to pass on what they want to see to the judges , Instead of pursuing academic , We just regard the business model as a part of the project plan , Not to study the theory of business model , So don't refer to these ！

I didn't collect too many business entrepreneurship projects when I was in the introductory stage , It's really hard to write about the 6789 elements and value creation , Special chicken ribs , What's more embarrassing is to put these on the defense PPT, It can be seen that the judges are very “ sleepy ”.

2.2 Personal understanding of the business model and operation mode in the project plan

Write the business model and operation model , The core is to convey the rationality and sustainability of your project to the judges , Let the judges feel that the project is being done by students 、 Students can do 、 Students can always do .

Rationality is achieved through the support of the cooperation subjects in the operation mode 、 The positioning of target customers , Sustainability is driven by the team itself （ profit model ） And all stakeholders （ It can be understood as the upstream and downstream partners of the supply chain ） The benefits of

With the support of partners , The student team can have the strength to do a good job in the project ; With stable and clear customers , The project can grow , Team can make blood , In order to continue to operate ; While making profits, it should also bring benefits to the upstream and downstream partners of the supply chain , To ensure that

therefore , I personally understand Business model = Operation mode + profit model + Benefit realization of stakeholders , Generally, the first two points can be reflected , The third point is that generally the judges can see it directly .

therefore , When writing the business model part of the project plan , The nine elements of business model in the theory of technical economics can be reserved for partners 、 profit model 、 Three main elements of target customers , Selectively retain customer relationships 、 There are two elements of distribution channels .

It will be able to reflect the core competitiveness of the project , Resource allocation 、 Cost structure and other things related to production resources can be written in no particular detail , The value proposition can be conveyed through the purpose of the project , Customer relations and distribution channels can be independent of the marketing strategy chapter

notes ： This section is only for personal views , There is no right or wrong .

3 Write suggestions

I personally recommend ： Take pains to make a picture , Reflect the operation mode and profit mode in the figure , With a few words to explain , Direct use PPT To do it , Because this part is also the defense PPT A necessary piece of content .

Put it in the executive summary of the project plan or the front part of the catalogue behind the cover , Let the judges see as soon as possible , There is no need to repeat it in a separate chapter

The details of the more important profit models and marketing promotion strategies will be introduced in a separate chapter , Don't introduce too much in this section

3.1 Suggestions for mapping

3.1.1 Nine elements theory of business model

There are indeed examples of doing this part according to theory , Yes, but not very recommended , It's similar to the situation when I started in the above

3.1.2 Operation mode + profit model （ Most recommended ）

This form is most recommended for drawing , The reason is also mentioned above , Several examples are given for reference

3.1.3 Pure operation mode （ Time recommendation ）

This method is also recommended and generally recognized , There are many reference examples , If the profit point does not know how to add , Just do it this way

3.1.4 The operation mode and profit mode are taken apart and plotted （ recommend ）

When the operation mode and profit mode cannot be put into one picture , You can take the two parts apart to make a drawing like the following figure

3.1.5 introduce B End C End and other concepts （ recommend ）

B End 、C End ,B2B、B2C、B2B2C These concepts can be understood by Baidu itself , It's not particularly complicated

This is also recommended ,to B to C These are also the words that business leaders say more , It can be a little professional

3.1.6 A picture shows important elements

This can , But not too recommended

3.1.7 Connect other entities with project business

This can , But not too recommended

3.2 Suggestions for copywriting

3.2.1 According to the drawing , Introduce the subjects involved in the business model （ Most recommended ）

If the 3.1 The picture is made in , Then we must choose this way

3.2.2 Separate chapters

This way to write or more , Write the two-level titles under the elements of the business model separately , Then draw some more important titles

Although this method is not particularly recommended , But for projects that cannot be condensed into a picture , This arrangement allows the judges to find the position they want to see from the catalogue

3.2.3 introduce B End 、C End 、O2O And so on

B End 、C End ,B2B、B2C、B2B2C These concepts can be understood by Baidu itself , It's not particularly complicated

This is also recommended ,to B to C These are also the words that business leaders say more , It can be a little professional

3.2.4 Write in several aspects （ recommend ）

This is recommended , The content that is organized and covered is also what the judges want to see

3.2.5 It is divided into ongoing and future prospects （ recommend ）

This is rarely seen , But it makes sense to think about it , Especially for entrepreneurial companies , Business model is a constantly changing thing , Divided into ongoing and future prospects can reflect the team's comprehensive consideration

4 Defence PPT（ Horizontal plate PPT prospectus ） Production suggestions

As long as it is an innovation and Entrepreneurship Competition , It is basically a necessary page , The purpose of making a business model map is here , Generally speaking, just put it directly .