Ant financial's sudden wealth has not yet begun, but the myth of zoom continues!

These days , The topic of ants going public has been heated . Postpone from listing , To disclose the listing time , Per employee 800 ten thousand , For a moment it became IT Topics in the circle , But I don't know how many people have been averaged again ？ According to Ali's consistent style ,P7 And above are definitely stocks ,P7 There will also be some stock awards according to the annual performance .

by comparison , One was founded by Chinese 、 All members hold shares 、80% The above profits come from companies in the Americas , It can really be called a myth ！ This company is our protagonist today ：Zoom.

2019 year 4 month 18 Number ,Zoom Listing on NYSE , With 65 The opening price of the dollar rose 70% above , Market value of the day 160 Billion dollars . Up to now , It is only more than a year away from its listing , The stock price has come 500 dollar , The market value is more than 1400 Billion dollars .

In just over a year ,Zoom Its market value soared at a rocket speed , The share price rose more than 700%, In just a few years, it has surpassed Baidu in China , The investor behind Sequoia 、 Li Jiacheng 、 Hillhouse capital has received more than 100 times the return ！ Join early Zoom Our employees have also received excessive returns , In especial Zoom All domestic offices are in Hefei 、 Hangzhou 、 Suzhou second tier city , Not a few people get rich overnight .

The picture is from Zoom Official website

expedition

Zoom The founder of Yuanzheng comes from Tai'an, Shandong , My father is an ordinary miner , Maybe it was influenced by my father ,1987 In, Yuan Zheng was admitted to the applied mathematics major of Shandong Institute of mining , Now Shandong University of science and Technology （ On the importance of school names ）, Then he continued to enter China University of mining and technology for further study .

1994 year , Bill Gates is sitting 33 On ten thousand pieces of paper , Hold a CD in your hand and tell the world , A CD-ROM records more content than this 33 There are more than ten thousand papers . In this year , Yuan Zheng is on business because of the company , I listened to a speech by Bill Gates in Japan , The content is about ” information superhighway “ Speech , Americans want their information network to be as accessible as their highway network , Everywhere , So there was a “ information superhighway ” The name of , This information network , It is the predecessor of the Internet that we have widely used today .

Yuan Zheng was also greatly inspired , At that time, not many people in China understood the Internet , So he decided to visit the United States , And then go back . It's just that Yuan Zheng, whose Mandarin pronunciation is not standard, didn't have a smooth trip abroad , Because I can't speak English , When applying for a US visa , Yuan Zheng was rejected as many as 8 Time .

1997 year , Yuan Zheng successfully got his visa and came to the United States , Because of the problem of English , Yuan Zheng, who is new to the United States, is looking for a job and faces the wall everywhere . It is said that villagers meet villagers , Two tearful , Maybe for the sake of fellow Chinese ,WebEx Zhu Min, the Chinese founder of Netcom 、 Xu Yuqing and his wife accepted Yuan Zheng , Yuan Zheng also joined Netnews at this point , He became one of the earliest programmers in the company , Specializing in video conferencing .

stay WebEx During work , Yuan Zheng is the first person to arrive at the company every day , He started from the most basic programmer step by step , With the diligence and intelligence of the Chinese , Step by step, he finally achieved the Vice President VP Position , and WebEx Our income has also increased from 0 Develop to more than 8 Billion dollars . The original idea of coming to the United States to stay for a few years and going back gradually faded with the establishment of a relationship with the team .

Ten years later ,WebEx Acquired by Cisco , Yuan Zheng was also appointed Vice President of Cisco Engineering . In fact WebEx When , Yuan Zheng already had the idea to leave here , Because every time he visits WebEx Our customers find that they are not satisfied with the product , The original WebEx Our design is just for everyone to share PPT, After being acquired, this product is still full of slots .

Yuan Zheng knows that the cost of such project reconstruction is too high , He put forward many opinions to Cisco management, but they were not adopted . Since you don't want to , Then I'll leave , Yuan Zheng took it like this 40 Many engineers left Cisco , Founded Zoom.

tuyere

Yuan Zheng is well aware of the pain points of video conferencing , Products on the market at that time, such as Microsoft's Skype、Logmein Not for pure video collaboration , He clearly knows what the customer wants ,Zoom It's such a product , Its function is single , There is only one video conference function , This seems to meet the needs of foreign users , Foreign users are more likely to use products with single functions and APP, Unlike the domestic super APP Like a hodgepodge .

2012 The year of Open online classes on a large scale MOOC（ The outlet of online education ） The period of rapid development , And coincidentally ,Zoom The earliest paying user of is Stanford Education Department , At that time, most of their enterprise users also came from the education department ,Zoom So it took off . Also from iphone Hot , The Internet industry is entering the era of mobile Internet ,Zoom Launched their free APP Set off the market . The right time, the right place and the right people are indispensable .

in the meantime ,Zoom It has also settled in the Innovation Industrial Park in Shushan District, Hefei , It is different from many foreign enterprises and domestic outsourcing jobs , Although it is a domestic R & D team , But they are all global businesses , And like the United States ,Zoom The Chinese team is also fully owned , The option score of the new employee 4 The ban was lifted in .

2016 year Zoom Global call duration reached 60 Million minutes ,2019 The call duration reached 50 Million minutes , Occupy the United States more than 90% The market of . Display according to data ,Zoom exceed 80% Our income comes from America , Asia Pacific accounts for only 8%.

in fact ,Zoom Follow in WebEx The practice of early put the R & D team in China , And this is undoubtedly a wonderful move ,Zoom2020 The profit of the fiscal year exceeded 2000 Thousands of dollars , The cost of sales in the past year was about 3 Billion dollars , The research and development cost is only 6000 More than $ , If it is not a cheap domestic R & D team , I think Zoom I'm afraid it's hard to make a profit .

Need to know , The annual salary of an ordinary programmer abroad is 25 Thousands of dollars , At home ？25 Thousands of yuan , It's also a high-income class in Hefei ？Zoom The proportion of R & D personnel in China exceeds 30% above , The savings are not small .

This year, , The epidemic has brought heavy economic losses to the world , meanwhile , Online education 、 Online video conferencing 、 Online medicine has become a new outlet and VC The object of the chase .Zoom I took another free ride of Tianshi , The demand for telecommuting and meetings brought about by the epidemic , In China, Huawei WeLink、 Tencent Conference 、Zoom The video conference products represented by have ushered in an explosion . It's not good to charge for playing in China ,Zoom Adapting to the national conditions, we launched a free version of video conferencing software during the domestic epidemic and gained a lot of market share . Display according to data ,19 end of the year Zoom Your daily work is probably 1000 All around , In this year 5 month ,Zoom Diurnal activity DAU achieve 3 Billion ,APP Download as much as 180 ten thousand . An epidemic , Disguised and achieved Zoom Another take-off of .

product

When Yuan Zheng left and wanted to start a video communication company , People who know him think he is crazy , Because there were already Skype、GoToMeeting、WebEx Old brand products , But as an expert who has been deeply involved in the field of video for decades, Yuan Zheng believes that although the market is highly competitive , But obviously their products are not good enough , Users are using these products while roast , It shows that this market opportunity is great , Users are still using those bad products just because there is no better substitute .

Zoom Our core product competitiveness comes from the leading technology and rapid iteration ,Zoom The native architecture of distributed cloud determines the leading position of Technology , meanwhile Zoom Be better at listening to users' feedback , They have an indicator called NPS, It means whether you are willing to share this product with others ？Zoom The score in the industry is 72%, Compared with the average value of peers, only 17%.

An interesting example , When we hold cloud Video Conference , Maybe your boss is behind the area 300 Large flat layer , Behind you is the area 10 Square meters of dirty rental houses ,Zoom Therefore, the function of video virtual background is designed , Bitter ha ha, it's fragrant when used .

Anyone who has used Tiktok Kwai in China knows , Just turn on beauty , Since then, you have reached the peak of your life , You in the video may be a man you can't get in your life ( A woman ),Zoom As a video software, it naturally has beauty function , Just as 2B Nature of software , His beauty is a little more simple , It won't be as exaggerated as you use Tiktok .

Zoom Facial features

The design of these simple details can only explain Zoom This company is more humanized , But based on the whole ecosystem of video conferencing Zoom It is also vigorously radiating to the surrounding .

Zoom Meetings It's the core product , Provide users with high-quality video call function .

Zoom Rooms Provide video conference room functions for third-party hardware equipment of customers .

Zoom Phones Provide telephone functions for customers' third-party telephone hardware devices .

These functions are used in domestic, such as Tencent Conference 、 It's all on the nail , Abroad Skype They all have , But before that , What they do is not single-minded ,Zoom It is the first high-quality solution focusing on the field of video conferencing .

also ,Zoom Deeply cultivate user needs , Provide customized solutions for enterprises in different fields , At present, Berkeley University 、 University of Washington 、 The University of Pennsylvania and other top foreign universities are Zoom Loyal users of . In Finance ,Zoom Strengthen the system security and encryption system , In the medical field ,Zoom Doctors can be remotely accessed for consultation .

Zoom The early market positioning is 2C, The free mode of high-quality video products has attracted a large number of individual users , after Zoom Shifted the market strategy to 2B, Earnings are mainly from the commercial version and the enterprise version . Of course , I think the cheapness of domestic programmers also contributes a large part of profits .

in general , No matter from the technical strength 、 Micro innovation 、 User experience 、 The marketing mode is ecological Zoom Are the cornerstone of their success .

Security

Compared with the temporary limelight , Security vulnerabilities are right Zoom It also caused a big blow .Zoom Security vulnerabilities have led to more than 1 The video records of million users are published online , There have also been video conferences in which strangers suddenly appear , And share pornographic content and make racist remarks , This directly leads to including NASA and SpaceX Many large companies have ordered employees to ban the use of Zoom. This is very much like before 360 The surveillance video is exposed on the Internet and can be viewed casually , Even more terrifying , Personal monitoring exposes personal privacy , And internal meetings 、 The education department meeting may reveal higher-level secrets , This is undoubtedly true Zoom A huge blow .

In the face of doubt , Yuan Zheng also stood up and apologized publicly for many times , And promise 90 Stop all new function development within days , Use the strength of the whole company to repair the loopholes , And hire Facebook The former safety supervisor acted as a consultant .

Post epidemic Era

Time makes a hero , This year's epidemic has led to a decline in the global economy , It also gave birth to Zoom Such online celebrity enterprises ,Zoom The rapid rise of is both an opportunity and a necessity , Next ,Zoom Can we maintain this growth rate ？

Zoom The next main core of should be on globalization and new business expansion , Then, if it is transferred to China, what sparks will it have with domestic giants ？ Regarding this , I'm looking forward to it , This kind of company that goes out from home and makes money from foreigners , I hope there will be more in the future , I also hope he can bring more new inspiration to China .

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