Millet and oppo continue to soar in the European market, and Xiaomi is even closer to apple

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Market organization Canalys The European smartphone market data for the third quarter were released , data display OPPO At nearly four times the growth rate, it ranked first , Xiaomi's shipment volume nearly doubled year-on-year, and will catch up with apple and enter the top two European smartphone market .

Two of the most valuable mobile phone markets in Europe and the United States , For well-known reasons, it is difficult for Chinese mobile phone companies to enter the U.S. market , Therefore, the European market has become the market that Chinese mobile phone enterprises must win .

In the past few years , The outstanding Chinese mobile phone company in the European market is Huawei , But for well-known reasons , Since the third quarter of last year, Huawei's mobile phone shipment in the European market has continued to decline , It fell out of the top three in Europe in the second quarter of this year , Third quarter data show that its share of the European smartphone market continues to shrink .

In the second quarter of this year, Xiaomi has become one of the top three mobile phone markets in Europe , And replace Huawei as the leader of Chinese mobile phone companies in the European market , Xiaomi has a strong momentum in the European smartphone market .

According to the Canalys The third quarter data released showed that , In this quarter, the shipment of millet mobile phones in the European market increased year on year 91%, The year-on-year growth rate ranked second among the top five , Its share of the European smartphone market is already quite close to Apple's , It is expected to be one of the top two smart phone markets in Europe .

Lei Jun, the founder and chairman of Xiaomi, said recently at the Xiaomi developer conference that he would continue to promote globalization , It is hoped that in the next few years, it will surpass Samsung and take the first place in the European market . From the data of the third quarter , samsung 、 Xiaomi's share of the European smartphone market is 34%、19%, There is still a big gap between the two sides , But Xiaomi Sheng is growing faster than Samsung , Samsung's year-on-year growth in the quarter was only 3%.

In addition to Xiaomi, the mobile phone companies that performed well in the European market in the third quarter , also OPPO.OPPO Although 3% It is the fifth largest market share in the European smartphone market , But its shipment is growing as fast as 396%, It is beginning to show great potential in the European mobile phone market .

millet 、OPPO When Chinese mobile phone companies begin to pay attention to the European market, it is also related to the setback in the Indian market , Due to the influence of Sino Indian Relations , In the third quarter, the share of Chinese mobile phone companies in the Indian market declined , Samsung made a big rebound in the Indian market and regained the first place in market share . The Indian market is the most successful market for Chinese mobile phone companies in overseas markets , In the Indian market , Forcing them to look for new markets , The big European market is their choice .

China's mobile phone companies rely on China, the world's largest mobile phone market, to develop and grow , Now they have more than 90% market share in the domestic market , The success of internationalization will determine how far they can go in the smartphone market , millet 、OPPO Success in the European market will help them further internationalize .

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