2 Three years' income 35.31 Billion , This Jiangxi watch needs IPO 了

It's just the tip of the hot iceberg in China's smart home industry .

author ： Miku

edit ： Jiulu

You may not think of , You can also rely on a camera IPO.

i Black horse learned ,6 month 28 Friday night , Chuangmi technology submitted the prospectus to Shenzhen Stock Exchange , It is planned to be listed on the gem IPO, Project financing 6.44 One hundred million yuan . Among the shareholders of chuangmi Technology , Xiaomi and Dachen also appeared , They hold shares respectively 8.52%、4.25%.

Behind chuangmi Technology , There stands an old Jiangxi watch —— Li jianxin ,1975 Born in Jiangxi , He attended Nanchang aviation university and Northeast University of Finance and Economics , And plunge into IT And communications .2013 year ,IOT The air outlet appears , A year later , Lijianxin leaves , Start a business , Same year , He founded chuangmi Technology , Become one of Xiaomi ecological chain enterprises .

The success of chuangmi Technology , It is the epitome of the rapid development of China's smart home circuit . Stone technology 、 Easy to intelligent 、 Jimi technology …… A number of excellent enterprises have emerged from this track , in addition , With Gree 、 Midea and other traditional leading household appliance enterprises represented by Xiaomi 、360 And other Internet enterprises have also laid out smart home racetracks , as time goes on , This track will also usher in a new outbreak .

01

Jiangxi old watch ,

use 8 Year time , Make one IPO

Behind chuangmi Technology , It's an old Jiangxi watch 8 Year's efforts .

1975 year , Li Jianxin was born in Jiangxi . After graduating from Nanchang Aviation University , He also obtained a degree in Business Administration from Northeast University of Finance and Economics , after , Li Jianxin plunged into IT And communications .

Over the next ten years , Li Jianxin has successively served as the director of Longqi technology products 、 The world 500 Strong enterprise Acer Senior director of mobile phone business group , Also for Alibaba 、 Baidu 、 Lenovo and other Internet 、IT Provide cooperation and services with communication brands .

Although he has achieved phased success in his career , But for Li Jianxin , The entrepreneurial dream has not yet come true .

“ I am here 2003 In, I founded a company , But it didn't last more than three years , I quit , Frankly speaking, I didn't make any money , But I learned some experience and some insight .” Li Jianxin once recalled .

2013 year , Li Jianxin spent more than half a year thinking about what he could do , What good do , What do you like to do , From Jiangsu to Zhejiang , Then to Guangdong , Li Jianxin is running back and forth in the three places 、 While communicating , Also came into contact with some new things —— Smart home .

At the time , Whole Iot The track is in the ascendant , While the state puts forward relevant policy support , A number of enterprises 、 Entrepreneurs also flock to this track , In the same year , Lei Jun starts Xiaomi IOT Business , By incubating and investing in the construction of ecological chain enterprises IOT Technology platform .

See the opportunities of the Internet of things ,2014 year , Li Jianxin resigned from Acer , Establish chuangmi Technology . Same year , Chuangmi technology completed the angel round financing invested by Xiaomi Group , And become one of the earliest Xiaomi ecological chain enterprises .

After joining Xiaomi ecological chain , Chuangmi has made a series of small explosive products in succession , Meter key 、 Xiaomi smart socket, etc , Small explosive products have brought good shipments to chuangmi , However, due to the low customer unit price 、 Small market capacity , It has never brought enough profits to the company , Established two years ago , Chuangmi is still not worth its losses .

“ You can't feed the company , Will be particularly anxious .” Li Jianxin once said frankly .

At that time , Enterprises that joined the Xiaomi ecological chain at the same time as chuangmi , Have produced core products ： Zimi launched Xiaomi mobile power 、2014 year , Huami launched Xiaomi Bracelet 、 Zhimi launched Xiaomi air purifier 、2015, Qingmi launched the patch panel ……

2016 year , Chuangmi ushered in the darkest moment , Owed to shareholders 2000 More than ten thousand , And failed to get funds , therefore , Li Jianxin began to take over the company's business in an all-round way , Carry out rectification and transformation , And the team “ Change of ”, The only product left in the company is the camera .

2016 year 7 month 25 Japan , Chuangmi officially launched Mijia Xiaobai intelligent camera .

Everything comes to him who waits . This model has been developed 14 Months 、 The products that have been repaired hundreds of times are quickly popular in the market after they are launched , In that year, it helped chuangmi's revenue exceed 100 million , Therefore, chuangmi has become the first 100 million yuan club member of Xiaomi ecological chain ,3、4 Years later, chuangmi won the largest share of the domestic smart camera market .

after , Li Jianxin further clarified the strategy of chuangmi , And try to diversify core products and go to sea business .

2019 year 6 month , Chuangmi launched the first Xiaobai smart door lock ;2020 year , Chuangmi launched its first smart door , By 2020 end of the year , The total shipments of smart products of chuangmi technology exceed 4000 Ten thousand units , The total number of users exceeds 1200 ten thousand .2021 year , The revenue of chuangmi reached 15.32 One hundred million yuan , from 2016 Year to 2021 year ,5 Year time , The revenue of chuangmi has doubled by about 15 times .

stay 2016 year 6 month , Li Jianxin once wrote Weibo ：“ Born to take responsibility , No matter how big the pit is , What a high ridge , Always buy it , It's the same with making products , The important thing is persistence and concentration .” at that time , Made by distance chuangmi “ Mijia Xiaobai intelligent camera ” It's on sale , Only 50 God .

Fortunately , Li Jianxin and chuangmi both insisted , And all the way to now , Go public , Start a business 8 year , Li Jianxin is also expected to usher in his first IPO.

02

3 Annual income 35.31 Billion ,

How can chuangmi support a IPO？

A camera 、 Some smart home products , Hold up chuangmi IPO.

The prospectus shows , Chuangmi technology is a well-known brand enterprise of smart home , Mainly engaged in the research and development of smart home products 、 Design 、 Production and marketing , We are committed to becoming a product and service provider with home safety as the core , Provide a wide range of smart home products and services .

at present , The production mode of chuangmian tuodai factory , Adopt the sales mode of combining online and offline , Have a diversified channel system , Covering online B2C Platform mode 、 Warehousing mode of e-commerce platform 、 Offline direct selling mode, Xiaomi mode and other sales modes , Realized in Europe and America 、 East Asia 、 India and so on 150 Sales in countries and regions .

Chuangmi's products mainly include smart cameras 、 Intelligent Watch 、 Smart doorbell 、 Smart door and other products . It can be seen from the prospectus that ,2019~2021 year , The operating income of the chuangmi digital link is 8.75 One hundred million yuan 、11.24 Million dollars 15.32 One hundred million yuan , among , Smart cameras account for nearly 80% of the revenue , The corresponding gross profit margin is 15.50%、17.99% and 19.75.

source ： Chuangmi prospectus

Although the compound annual growth rate of chuangmi's operating income is 32.35%, However, there are certain fluctuations in net profit ,2019~2021 year , The non net profits of chuangmi deduction are 2663.43 Ten thousand yuan 、-8812.91 Million and $ 6042.36 Ten thousand yuan . And chuangmi also needs to face the problem of being limited by low gross profit margin .

It is worth mentioning that , The main sales mode of chuangmi's main business income is divided into Xiaomi mode and private brand mode , among , The business income of Xiaomi mode accounts for 9.07%、75.70% And 59.80%, There is a downward trend , The proportion of private brand sales revenue has increased rapidly .2021 year , The self owned brand income of chuangmiulian has broken through 6 One hundred million yuan .

source ： Chuangmi prospectus

meanwhile , To enhance the user experience , Chuangmi technology also launched “211 plan ”： Constantly lay out offline , Launch a new house wide smart retail system —— Xiaobaihui's house , The goal is to 3-5 Finish in a year 200 The home covers an area of more than 100 Square meter flagship store 、1000 The home area is 40-100 Square meters of specialty stores and 1000 home 40 About square meters of authorized stores .

according to the understanding of , end 2021 year 12 End of month , Xiaobaihui's family has signed a contract, and the store is close to 200 home , Covering Beijing 、 Shanghai 、 guangdong 、 Liaoning and other places 80 Multiple cities . Chuangmi also cooperated with Shangpin homestead , Chuangmi can be implanted in offline stores of Shangpin home distribution on a large scale , Endow the latter with whole house intelligence , Shangpin home furnishing can give chuangmi channel resources .

Along the way , Chuangmi cannot live without a crowd VC/PE Support for .

Disclosure of information , Chuangmi has been completed 6 Round of funding ：2014 year 12 month , Chuangmi completed the angel round financing invested by Xiaomi Group ;2018 year 9 month , Complete the ranking capital controlled by Xiaomi Leijun Pre-A Round of funding ;2019 year , Chuangmi completed equity financing 、A Round of funding , among ,A The amount of round financing reached nearly 100 million yuan ;2021 year 4 month 、10 month , Chuangmi technology successively completed the investment led by Dachen financial intelligence , Shangpin house accessories 、 CITIC Securities and other companies follow the investment 2 One hundred million yuan B Round of funding , And by the venture capital fund 、 Xinhe Hengchang 、 Chentao capital investment B+ Round of funding .

With a smart camera , From the past “ Narrow escape ”, Up to now , Become the invisible champion of the industry , Even going public , Chuangmi showed its expertise and innovation 、 Focus on the power of segmentation . As Li Jianxin said in an interview ：“ A single product is also good 、 Explosive products are also good , The platform or , In fact, all success starts with the smallest thing , The industry is full of opportunities , It depends on how you combine your own characteristics to do .”

03

The era of smart home is coming

Fight for hegemony “ Good play ” Put on stage

The rise of chuangmi Technology , It is the tip of the hot iceberg in the smart home industry .

Compared with the mobile Internet in the past ten years , Compared with the scene of flowers with brocade , Maybe the whole Internet of things industry is more low-key , have a lot of “ Polish makes no sound ” The feeling of , But this does not mean that there are not many excellent enterprises in this industry .

It is also stone technology in Xiaomi ecological chain . Founded on 2014 year , The founder Chang Jing was born in 1983 year , After quitting the job of Baidu senior manager , Create stone technology , Started the business of sweeping robot .

2013 year , Only 2 home , here we are 2014 year , Hundreds of companies have emerged in China . The quantity has gone up , But it doesn't mean that the quality has improved , Through market research , Chang Jing found that there was no real substitute for manual sweeping in the market at that time , And this is precisely his opportunity .

In full flower 26 After a month , The first product of stone technology came out . It's exactly this 26 Months , Let stone technology build a high enough moat in the sweeping robot industry . With the product quality and reputation , Stone technology sweeping robots quickly occupy the market .2020 year 2 month , Stone technology was successfully listed on the science and Technology Innovation Board , On the day of listing , Market value reached 333.40 One hundred million yuan .

in addition , Jimi technology, which ranks first in the industry in terms of shipments of intelligent projectors （ Black Horse Camp 17 Member enterprises in the period ） For example . As a leading brand in the international intelligent projection industry , Polar shadow brings disruptive innovation . Founded in 2013 year , Founder Zhong Bo is 2012 At the end of the year, he will lead the team to develop the first intelligent projector —— Polar meter Z1.

2014 year , Jimi participated in the smart hardware dark horse competition organized by the entrepreneurial dark horse . after , The development of Jimi technology is accelerating ： In a matter of 4 Within a year , Jimi successively obtained mango 、 Zhongnan Venture Capital Co., Ltd 、 Baidu 、 Jingwei venture capital and other investment institutions 8 Round of funding .2018~2020 year , The operating income of Jimi is 16.59 One hundred million yuan 、21.16 One hundred million yuan 、28.28 One hundred million yuan .

2021 year , Jimi intelligent projection has made a breakthrough in global sales 100 Ten thousand units , Among them, the sales volume of Jimi in China exceeds the sum of the second to fourth places . Same year , Jimi technology is listed on the science and technology innovation board , The market value once exceeded 300 One hundred million yuan .

Remove a bunch of Companies in sub sectors , Traditional home appliance enterprises and Internet manufacturers have already laid out smart home racetracks .

Midea, which ranks first in the market value of China's household appliances , In this year 6 month 9 Japan , Released the brand of home service robot ——WISHUG, Undertake the task of seizing the intelligent entrance of the whole house . According to the beautiful 2021 Financial report of , Midea Group revenue 3412.33 One hundred million yuan , Among them, the revenue from the smart home business group reached 2349 One hundred million yuan .

Haier, whose market value falls behind Midea 、 Gree did not hesitate to let , According to intellectual property industry media IPRdaily released “2021 Ranking of global smart home invention patents ”, Haier Zhijia 、 gree 、LG Respectively by 4535 Pieces of 、2649 Pieces of 、2520 Pieces ranked in the top three .

As for Internet manufacturers , Huawei 、 Baidu 、 Xiaomi and other enterprises are also in the field of home intelligence “ Each shows his power ”： Huawei launched HarmonyOS As a central control system , Realize the control and interaction of the whole house smart home ; The millet Vela Internet of things embedded software platform , Provide unified software services for various IOT hardware platforms ; Baidu also launched DuerOS Artificial intelligence system , Besides , Not one by one .

In order to let our own system enter thousands of households , And compatible with its household equipment . Each enterprise has launched its own “ Exclusive appliances ”. The smart home industry continues to compete for hegemony “ Good play ”, No matter who wins or loses in the end , What we can be sure of is , A new era of smart home is coming .