Hongliao Technology: Liu qiangdong's "heavy hand"

2022 During the Spring Festival in the year of the tiger , Jd.com has fully brushed the sense of existence .

First, it used the exclusive naming right to occupy the stage of CCTV Spring Festival Gala on New Year's Eve C position , Later, on the second day of the lunar new year, it was announced that Liu qiangdong would donate to a third-party foundation 6237 ten thousand B Class A Common Stock , Mainly used for education 、 Environmental protection and other social public welfare undertakings . Here's the thing to watch , The year of the tiger is also Liu qiangdong's life year .

according to 2 month 2 Japan Jingdong shares 73.2 Closing price calculation of USD , The donation is worth nearly 150 RMB 100 million .

in fact , Among many Internet tycoons , Liu qiangdong is one of the few worthy “ grassroots ” Famous entrepreneurs . Liu qiangdong, born in Suqian, Jiangsu , Poor family since childhood , I said that when I was young, I didn't have enough to eat all year round .

It's close to 150 Billion yuan donation , It made a good start to JD's year of the tiger , And for Liu qiangdong , It will also be a new beginning .

One 、 How poor was Liu qiangdong when he was a child ？

In recent years , Whenever jd.com appears in the front line of charity , There are always voices mentioning Liu qiangdong's early birth experience . In the eyes of netizens , The reason why Liu qiangdong never forgets to help the people at the bottom , It is precisely because of that extremely difficult life .

For Liu qiangdong's date of birth , The common saying is , In its 1974 year 2 month 14 He was born in the countryside of Lailong Town, Suqian City, Jiangsu Province on the th .

In the history of , Suqian, Jiangsu Province is the hometown of Xiang Yu, the overlord of the Western Chu Dynasty , There is also a Beijing Hangzhou Grand Canal running through the city , But this has not brought a rich life to the residents of this city .

Liu qiangdong's father was an accountant of the production team ,1979 In, the rural areas contracted production to each household , I borrowed it at home 2500 Yuan bought one 10 Tons of ships carry goods , Earn transportation expenses . This is the fixed mode of local sailing , Borrow money to buy a boat , Making money to pay off debts , When you have savings, you can borrow money to buy a bigger boat .

Running boats all year round , Let parents only foster Liu qiangdong and his sister in grandma's house , So Liu qiangdong grew up “ Left behind children ”,5 He still has to take care of 3 My sister, who is twenty years old .

“ I have memory that I was probably hungry until I was in the third grade of primary school .” Liu qiangdong recalled in an interview with youmi ,“ All year round , Never enough to eat , You can eat pork at most once or twice a year , Every time you eat pork, you don't have to eat as much as you want , All I eat is Diced Pork , It was my grandmother who fried all the fat , The rest of the meat residue , Put the fried meat oil in the jar , Bolted to the beam , You can't eat casually . You can only take down one spoon a week , Put the white oil in the rice , That's the biggest delicacy in the world .”

More Than This , Rice can't be eaten casually , Most of the year , The family can only live on corn and sweet potatoes .

“ When I saw sweet potatoes in high school, I would vomit , It's really vomiting . In the morning, sweet potatoes are boiled in clear water , At noon, sweet potato pancakes , In the evening, sweet potato porridge , It's sweet potato with a little rice , The snack is roast sweet potato . During the Chinese new year, I eat sweet potatoes and boil them into long sweet sticks in the pot , The cooking time is long and sweet , Still sticky teeth .”

And the practice of corn is similar ： Morning corn porridge 、 Corn pancakes at noon 、 Corn porridge in the evening , Rice is always a little ……

Fortunately, my parents' freight business continues to grow , The life of the Liu family was once improved . Liu Qiang Dong said , My family is the first one in the village to build tile roofed houses 、 Buy a bike 、 Radio …… But larger tonnage cargo ships , That means longer distance and time transportation , Liu qiangdong has fewer and fewer opportunities to see his parents .

Not for long , When Liu qiangdong was in high school , Father was cheated in doing business , The Liu family fell into trouble again . But this did not knock down Liu qiangdong , He was admitted to the Sociology Department of Renmin University of China , Since then, I have stepped into big cities , Towards a new starting point in life .

“ When I was in the National People's Congress , All our relatives and friends , And the whole village , Everyone, two cents 、 Five cents 、 Give one yuan at most , Raised money 500 block , At the same time, all the villagers in the village took out all the eggs and gave them to me ,76 An egg , I carried it to Beijing ……”

During the period of university , Liu qiangdong gradually showed his business mind of making money , By being a tutor 、 Programming 、 Install computer , Not only did he earn enough for his living expenses , Also send money home to grandma for treatment , And in the junior year 26400 Yuan bought a Nokia mobile phone .

“ I go to a restaurant for dinner , Just put your cell phone on the desk , The waiter came over and his mouth trembled .” At that time, the president of the National People's Congress , They're still in use BB machine , And big brother , It is common in the underworld in Hong Kong .

But this is not the beginning of a good life for the Liu family , After entering the society , Liu qiangdong was hit repeatedly . Save yourself 20 The restaurant opened by more than 10000 Yuan went bankrupt , My parents' ship was also overturned by a huge wave during a cargo transportation , Grandma's illness is still getting worse , Money is needed everywhere , But at this time, Liu qiangdong was empty handed .

therefore 1998 year 6 month 18 Japan , Liu qiangdong, who is in the second year of his life , Take what you have 1 More than ten thousand yuan , Rented one in Zhongguancun Haikai market 4 Square meters 、 It is used as a booth for agent of optical and magnetic products ——“ Jingdong multimedia ”. This is the beginning of JD story .

“98 When I started my business in, it was very simple , It's family motivation . Grandma is ill and has no money to treat her , No money to buy medicine , My uncles have sold everything they can sell at home , All the rice has been sold , The family is in a mess . At that time, the first thing is to make money , Ensure that grandma has money to buy medicine for treatment , There is no other purpose .”

Two 、 After the establishment of jd.com, it has become a frequent philanthropist

Perhaps it is this unforgettable poverty , Let Liu qiangdong have a special dedication to public welfare and charity after his successful career .

2003 In the early years of entrepreneurship , Liu qiangdong and jd.com employees are in national poverty-stricken counties —— Jingle County, Shanxi Province, donated for adoption 38 A child , Support them to study as adults . It was the same year , Liu qiangdong was inspired by SARS , Decisively transform e-commerce platforms , This is where JD now comes into being .

2010 year , The scale of JD mall has exceeded 10 billion , But it has not yet entered the era of profitability . In the same year, Liu qiangdong was asked by the media “ You have so much money , If it can be partly realized , What do you want to do ？” when , To be frank “ I just want to donate it ”.

“ All the cash income from the company in the past ten years , I 60% All have been donated , I adopted myself 10 A child , I have done all my responsibilities , Are orphans , No parents , There are no relatives in this world . Some are in Chengdu , Some are in Yushu , I will buy them a house in the future, including marriage , Treat them like my children , At least raise them until they get married . also 138 I have a child 7 year , But that's not adopted , They have their own parents , It's just that my family is too poor .”

Four years later , Jd.com successfully landed on the NASDAQ Exchange , And the scope of Liu qiangdong's charity activities has also been expanding , Among them, the feedback to his hometown and alma mater is the focus of his attention .

according to the understanding of , since 2014 Year begins , Liu qiangdong donated every year 200 Ten thousand yuan , The Suyu District government set up a relief fund , Help the local poor people with difficulties ;2015 year , Liu qiangdong was also photographed with “ Milky tea sister ” Zhang Zetian returns to Suqian's hometown for the Spring Festival , Reports said , Liu qiangdong gave 10000 red envelopes to the old people over 60 in his hometown , The total amount of red envelopes exceeds 600 ten thousand .

And this is just the tip of the iceberg that Liu qiangdong contributed to his hometown . according to AI Statistics of financial service , from 2009 Year begins ,10 During the year, Liu qiangdong invested and donated at least 161 One hundred million yuan .

2017 year 6 month , Liu qiangdong also donated 3 RMB 100 million , And set up Jingdong fund of Renmin University of China , The donation amount has set the highest donation record since the founding of Renmin University .

Liu qiangdong's kindness is also reflected in his timely response to earthquake relief .

2018 year , At the family dinner of Jingdong old employees , Disclosed by Liu qiangdong , When Wenchuan earthquake happened ten years ago , I donated more than 100000 yuan from my family .“ I went to Sichuan with an old employee ,5 month 13 On the th, we arrived in Mianyang , I worked there for a whole 14 God , Until all vehicles of the society can enter the disaster area , We only come back when we no longer need professional cross-country teams .”

He also said he , When there is any disaster in the country and society , JD's manager of the nearest warehouse has the power and must donate all the goods needed in the warehouse to the disaster area .“ I can tell my brothers about the past ten years , When disaster happens in our country , Our Jingdong relief supplies have always been the first to reach the disaster area .”

Because this pay , Liu qiangdong was awarded 2008-2018 Ten year special contribution award for earthquake relief . data display , from 2008 So far this year , Jd.com has participated in emergency disaster relief dozens of times , A total of nearly 4000 Tons of .

2019 year 5 In June, Hurun Research Institute released the annual rich philanthropy list , Mr. and Mrs. Liu qiangdong donated a total of 2.4 One hundred million yuan , Ranked No 14 position , Ranked first in Jiangsu Province .

however , After the Mingzhou incident , Liu qiangdong's figure has gradually faded out of the Internet Jianghu . Although jd.com can still spread the epidemic in Wuhan 、 Henan rainstorm and other disasters rushed to the scene as soon as possible , But Liu qiangdong himself donated nearly 150 Before the equity of 100 million yuan , I haven't appeared in the topic of charity donation for a long time .

3、 ... and 、 emphasize “ Pay attention to people ”, The initial return has been found

It is worth mentioning that , Now it seems , Turning to the background as soon as possible may not be a bad thing for Liu qiangdong .

stay 《 Jingdong 》 In a Book , Liu qiangdong's second to JD 10 The year of gave high expectations . The three development directions he set for JD are ： Self operated e-commerce 、 Open services and data finance .

To be specific , Self operated e-commerce not only includes display information , It also includes the provision of supply chain services ; Open service in storage 、 Based on the delivery service , It will also expand to after-sales service 、 Call center services 、 data 、 Opening of payment ; Data finance covers the planning of various financial products .

at present , Liu qiangdong has held JD Group 、 Jingdong health 、 Dada and JD logistics 4 Listed companies , JD technology, which includes financial business , It also came that Zheng and Bank of America 、 CITIC Securities and Haitong international cooperation went to Hong Kong IPO, Plan to raise money 10 Billion ~20 Billion dollars , stay 2022 News of the completion of listing in .

The predecessor of JD technology is JD digital, whose main business is finance ,2021 In, the company withdrew the scientific innovation board IPO apply , And by incorporating JD cloud and AI Business continues “ De financializing ”. This year, 1 month 24 Japan , The CSRC news shows , JD technology material approval progress , The material receiving stage has been reached .

People in the industry think , Jd.com is moving smoothly along the second ten-year goal planned by Liu qiangdong for the company , A year ago , Not many people are optimistic that jd.com will finish it one step ahead of ant group IPO. After all, its withdrawal of the application , It is because ants have been listed before , Made under the influence of changes in the regulatory environment .

On this basis , Liu qiangdong's assessment objectives for jd.com in the second decade ：“ Attention to people ” It is also advancing steadily . Its name , I hope to see more JD babies born , JD babies can enjoy a good education ; Jingdong people's parents can greatly improve their quality of life ; JD people's job satisfaction has improved .

Put it into action , More than half of JD's hundreds of thousands of employees are front-line logistics personnel , The average monthly salary and welfare expenditure exceeds 1.1 Ten thousand yuan , Pay all six insurances and one fund . Liu qiangdong once said ：“ Paying employees five insurances and one fund is not a big deal , But for so much 70% Blue collar brothers of pay five insurances and one fund in full , Pay five or six times more than other enterprises , Only we did it .”

besides ,2022 year 1 month 17 Japan , Jd.com announced that it will recruit more than 20000 college graduates nationwide this year . among , Jingdong Logistics recruitment super 1 Ten thousand college graduates , To reserve 、 Training grass roots management talents . According to jd.com , In the last three years , Jd.com has opened up a total of posts 358 individual , Provide access to 4 Million jobs , And showing an increasing trend year by year .

stay 2021 year , A number of Internet giants have seen their performance stall 、 Share price plummet , Instead, jd.com has become a company with relatively tough performance , Even successfully won the title of sponsor of CCTV Spring Festival Gala in the year of the tiger .

Now , Although the handover stick of the group has been put into Xu Lei's hands , But in the market view , It's not time for Liu qiangdong to give up JD's voice .