5g TV cannot become a competitive advantage, and video resources become the last weapon of China's Radio and television

China Radio and television has officially released 5G service , But the launch 5G The starting price of the package is a little higher, which is not attractive , Recently it launched 5G channel , I hope to 5G TV attracts consumers , The author believes that its video resources are its final core competitiveness .

China Radio and television officially launched 5G The starting price of the package is 38 element , With the previous spread 19 Yuan is twice as expensive , It is difficult to attract mobile phone users only by price , After all, it is troublesome for mobile phone users to change their mobile phone numbers , After the three operators give preferential treatment 5G The set meal is also as low as 29 element , So China Radio and television 5G The service is not competitive .

China Radio and television may also realize 5G The attraction of the package is limited , Recently launched 5G channel , Mobile phone users can watch TV for free without consuming traffic , This is a strong attraction for mobile phone users . But at present, consumers rarely watch TV ,5G In fact, the attraction of frequency band is also very limited , The author believes that its video resources are its last weapon .

2021 According to the data released by the analysis organization in , The average daily online hours of mobile phone users in China are as high as 5.1 Hours , Short video + The total use time of online video accounts for 37.1%, The proportion ranks first , It has even surpassed the previous instant messaging software such as wechat , It can be seen that consumers have a strong demand for video .

If China Radio and television will enrich its own TV 、 Genuine content such as movies is open to consumers and video creators , Then it will be very competitive for China Radio and television , After all, nowadays video has more and more influence on consumers .

In addition to providing 5G Out of channel , You can also learn to provide similar services like long video websites , Nowadays, Chinese video websites are also attracting consumers through self-made dramas , This means that there are still a considerable proportion of consumers who like to follow drama , At the same time, China Radio and television can also get a lot of income through the charging mode .

The video resources of China Radio and television can provide video as editing materials for video creators , So as to attract video creators to create richer video content , After all, on the short video platform for the past TV series 、 Film editing and reprocessing is an important source of short video , And attracted many users to watch , This is a very important attraction for China Radio and television , Now China Mobile has realized the importance of video and launched its own video service .

Of course, considering the shortcomings of China's Radio and television enterprises in the market mechanism , Maybe China Radio and television should cooperate with some well-known video websites , By these video websites and videos APP operating , Just these video websites and videos APP In terms of content provision, we need to provide specific discounts to Chinese Radio and television users , In this way, we can better operate video content .

Another important competitive advantage of China Radio and television is its 5G The network relies on the golden band 700MHz It has super coverage , its 5G The advantages of network coverage will be beyond Chinatelecom and China Unicom , Because it cooperates with China Mobile 5G The Internet , This is also the competitive advantage of China Mobile , The video resources it owns will also become its differentiated competitiveness with China Mobile .

China Radio and television is officially launching 5G The service was expected by everyone before , However, it was officially launched 5G The service has disappointed consumers , In fact, it can't be entirely blamed on China Radio and television , After all, it is restricted by China Mobile ,5G The network is funded by China Mobile , It also borrows from China Mobile 4G The Internet , When formulating the package, we have to look at the face of China Mobile .