To: Apple CEO Cook: great ideas come from constantly rejecting the status quo

Personal understanding ：
When you leave this world , You should make it better than the day you arrive -- Is not too high expectations ？
Don't just accept the rules of the world , Don't settle for the status quo -- It's a breakthrough ？ It's breaking ？ It's rebellion ？ Rules make the risk lower , Make things predictable , Break the rules ？
Great ideas come from constantly rejecting the status quo -- Rules are used to constrain and manage , Not accepting means resisting ？ It is called treason , Hit ？ It doesn't seem to be , But to break through the unreasonable status quo . What is unreasonable ？ Not in line with their own understanding and values , Not in line with their own habits , Not in line with their own way of doing things ？ No , It should be the wish of the public .
Every time we meet a corner, we don't ask ourselves “ What can we do ”, It is “ What should we do ”.
“ The work must be done in this way ” Excuse for , Make things better -- I want this , Make what you do better （ efficiency 、 effect ）, And then try to change the more remote environment and the surrounding people

Apple CEO The cook ： Great ideas come from constantly rejecting the status quo

Apple CEO The cook ： Great ideas come from constantly rejecting the status quo

Great ideas come from rejecting the status quo
Now please look back here , Say goodbye to here , This is the first thing to do today . Then you need to look forward , Then do the second thing to do today . You are about to leave the campus , Take the baton . You will enter the world in an era full of challenges . There are deep differences in our country —— Too many Americans refuse to listen to views that differ from theirs . Our planet is warming up , This has had desperate consequences —— But many people don't even admit that this is happening . Our schools and communities are struggling with inequality —— We cannot make every student receive a good education , Then graduate smoothly . However , In front of these questions , We are not powerless . You have the power to solve these problems . Your generation has more power than ever before . Your generation can quickly change the world , This speed is beyond the reach of any previous generation . Benefit from technology , Everyone has the tools and potential , To make the world a better place . We can make this era the best one , The most suitable time for life . Whatever you choose to devote your life to , No matter where your interests take you . I really hope you can pick up the strength you have gained , And use it in the right place . When you leave this world , You should make it better than the day you arrive .
My previous understanding of life is not as clear as it is now . But I realized , The toughest challenge in life , Is to know when to break through the traditional concept . Don't just accept the rules of the world , Don't settle for the status quo . If people are afraid to try different things , We can't conquer the challenge , Can not achieve long-term improvement . You must dare “ I don't think so ”（think different）. I was lucky , Be able to learn from people who believe in this . There was a man , He knows that changing the world needs to start with “ Follow the vision , Not the path ” Start . This man is my friend 、 mentor —— Steve · Steve jobs . Steve's vision is , Great ideas come from constantly rejecting the status quo . Now , His principles still guide us at Apple . We refuse to accept “ Global warming is inevitable ” This idea . So what Apple uses is 100% Renewable energy . We refuse to accept “ To maximize the benefits of Technology , The user's privacy must be sacrificed ” This excuse . So we chose different development paths ： We collect your data as little as possible . We should handle the privacy of users in a comprehensive way , And respect the privacy of users , Because we know that these data belong to you .
On this road , Every time we meet a corner, we don't ask ourselves “ What can we do ”, It is “ What should we do ”. Because jobs taught us how change can happen . From him , I learned a little ： Never satisfied with the status quo . I think this way of thinking can be naturally accepted by young people , You should never give up this unremitting pursuit .

Be the last to accept the status quo and the first to make a change
therefore , Today's ceremony is not to award you a degree , But to ask you a question ： How do you challenge the status quo ？ How do you push the world forward ？50 Years ago today ——1968 year 5 month 13 Japan —— Robert · Kennedy （Robert Kennedy） Running in Nebraska , He gave a speech to the students who were thinking about the same problem . It was a time of trouble . At that time, the United States was in the quagmire of the Vietnam War . American cities are full of endless violence . A month ago , Martin · Luther · Dr. King was assassinated , The whole country is still in shock . Kennedy called on the students to act . When we looked around , Discrimination and poverty are holding back American life , At that time, American society lacked justice and equality . Kennedy said , You should be the last person to accept this situation . We should still remember what Kennedy said today ： You should be the last person to accept this situation . No matter which path you choose , Whether it's the pharmaceutical industry 、 business 、 Engineering industry 、 Humanities —— Whatever you like , You have to make the final acceptance “ The world cannot be improved ” The person who thinks this . You have to make the final acceptance “ The work must be done in this way ” The one who made the excuse . Duke graduates , You have to be the last person to accept the status quo . however , You have to be the first person to make a change .
You have all received a world-class education , You have put a lot of effort into this , This kind of education offers you many opportunities , And these opportunities are only available to a few people . You have unique qualifications , So you also have a unique responsibility , Build a better way forward for the world . It's not easy , It takes a lot of courage . But this kind of courage can not only help you make your life more fulfilling , It will also allow you to change the lives of others .

Please find your fearless side
Last month I went to Birmingham to attend the Martin · Luther · Death of King 50 Anniversary events . I have the honor to be with those who have worked with Martin · Luther · Kim moved forward together with the people who worked for some time . At that time , Many of them are as young as you are now . They said to me , When they go against their parents' wishes , When you join sit ins and boycotts , They were faced with police dogs and fire hoses , They risked losing everything —— But they did not hesitate to become fighters for justice . Because they knew that change would come . Because they believed deeply in the power of justice . Because they know , Although I am in adversity , But they have a chance to pave a better way for future generations . We should all follow their example , Learn from them . If you want to change the world , You have to find your fearless side . At the moment , You may be like me on my graduation day , I don't feel fearless at all . Maybe what you are thinking about now is what kind of job you want to find , Or where to live , Or how to pay off the student loan . I understand, , These are real problems . I have also faced these problems . But don't let these problems stop you from making changes . Fearlessness means taking the first step , Even if you don't know where this road will take you ; Is to have a more noble purpose , Let this purpose inspire you , Instead of letting others cheer you on ; It's about showing your personality when you're outside the crowd , Instead of standing in the crowd . If you take this step , Not afraid of failure …… If you have a conversation with someone else , And listen , Not afraid of rejection …… If you always show kindness , Even if no one pays attention to you , Even if you do little good , And it doesn't matter , But trust me , As long as you do this , Other things are bound to follow .
what's more , When a big challenge suddenly appears in front of you , You will be able to conquer it . It is those seemingly insignificant little things that make us find fearlessness . Florida Parkland Our students are fearless , They refused to remain silent about the shooting , And let millions of people stand with them .“Metoo” and “time's up” Women in sports are fearless , They seek light in the dark , Let us move towards a more equal future . Those who fight for the rights of immigrants are fearless , They understand , Only by embracing all those who want to contribute , We can have a bright future . Duke graduates , Be fearless . Be the last person to accept the status quo , Be the first to stand up and make things better .
1964 year , Martin · Luther · Jin Zai Page Auditorium A speech was delivered to the public . The students who couldn't get seats listened to his speech on the lawn outside the gymnasium . He warned , One day we will all be judged , The words and deeds of bad people will certainly be judged , And the silence and indifference of good people will be judged , These good people just sit there and say “ Look at the time ”. Martin · Luther · King once stood on the campus of Duke University and said ： Do the right thing , Any time is the right time . For you , The time is now . It has always been now . Now is the time for you to add bricks to this road . Now is the time for all of us to move forward . Now is the time for you to lead people forward .