CDA data analysis -- Introduction and use of aarrr growth model

AARRR Growth model ： Split the revenue path of the product into ： Activate → register → Retain → Place an order → spread .

The following is true. AARRR Growth model Explain the definition and operation mode of each channel in detail ：

• Acquisition（ User access ） Activate ： This is a necessary action of the flow source , Only enough users come , To convert these users .
• Activation（ Users are active ） register ： After the flow is activated , If the user just clicks in and leaves , Then this flow has no effect on the product .
• Retention（ User retention ） Retain ： The cost of getting customers for new users is relatively high , Therefore, you can't just spend money to constantly obtain new traffic , At the same time, we also need to maintain old users , Let incoming old users rely on products . therefore , On the one hand, improving retention needs to meet user needs , On the other hand, we need to optimize the user experience .
• Revenue（ User return ） revenue ： Users are the premise of revenue . Only products can meet the needs of users , Make users recognize the value of the product , Will promote users to pay .
• Refer（ User communication ） spread ： Only users have high recognition of products and high dependence on product functions , Will be willing to share or recommend products to others . In the process of sharing or recommending , It also expands the source of traffic , It's a virtuous circle , Finally, we will continue to transform users into revenue users , Achieve value ×2 Purpose .