Career advancement Guide: recommended books for people in big factories

I have summarized some basic qualities required by product managers in combination with my own work practice , Such as market insight 、 Abstract generalizations 、 Creative imagination 、 Delicate mind 、 Love products 、 Have a certain entrepreneurial spirit and so on . in my opinion , Dachang Renli should be a generalist , in the market 、 Design 、 project 、 management 、 user 、 Statistics 、 psychology 、 Technology and other aspects should be covered , therefore , Continuous learning and growth is the norm of life , Reading more relevant books and constantly summarizing practice has become an important way to improve learning .

Combined with the recommendation of colleagues in the industry and their own work practice summary , Collected and sorted out the following books , Recommend it to all product managers . In the future, I will share with you my feelings after reading the book , To exchange and share .

Super copywriting methodology ： Why is super copywriting worth tens of millions ？

Brand marketers are often asked ： What is the conversion rate of advertising ？ Can the scheme you wrote sell goods ？ How about the marketing effect ？ wait . Besides , The marketing plans of many products are also linked to the final sales transformation . among , An excellent advertising work 、 A successful marketing communication , The core foundation is excellent copywriting . Many copywriters have a single knowledge structure , Lack of insight , This is a common problem in the industry .

《 Super copywriting methodology 》 Very practical , from “ Infectivity 、 insight 、 Impact force 、 Sales force ” Four levels empower marketing practitioners , Introduce the thinking and methods of specific marketing key points in detail , Explore the secret of super copywriting , If you are a copywriter , It will certainly help and guide daily practice . But if you just like creativity 、 Like to write 、 I like to write golden sentences , You may as well read .

The way for product managers to advance ： A map of promotion and salary increase from Xiaobai to experts

As a product manager , Why have you never got the chance to get a promotion and a raise ？

It's a project without talent at hand ？

It's my colleagues who stole all my credit ？

I have done many successful projects , Just not good at expressing ？

It's the lack of awesome in operation that has dragged you down ？

The main target groups of this book are 2～5 Years of experience as a product manager , It is especially suitable for product managers who want to improve their professional ability or transform into managers . Starting from the common misunderstandings of product managers , Systematically introduces the context of cracking requirements 、 The original intention of the product 、 How to grasp the core requirements , And the position of products in the industrial Internet .

A guide to building products in business The whole process design and practice of e-commerce business platform

This book takes e-commerce as an example to explain the product architecture of each component in a modular way from a global perspective , Classify major systems from e-commerce to retail 、 Sort , Put the core “ Standard configuration ” The system is summarized , Build the macro business middle platform architecture of e-commerce products , Explain business logic “ methodology ”, And share to avoid “ Pit point ” Dry goods of . 

For beginners , The content of this book can help readers establish the macro concept of business platform architecture , It is convenient for readers to get familiar with the framework of each system as soon as possible and use it in their daily work ;

For experienced product managers , This book can tell readers the business origin and correlation of each system , Analyze the relationship and interaction logic between systems , Help readers jump out of the category of single function product managers , Provide assistance for moving towards a higher stage .

Graphic products ： Product manager business design and UML modeling ( Produced by blog viewpoint )

When doing business process design , Do you have the following problems ：

There are loopholes in the written document ？

Online products need to be reworked ？

There is no idea when investigating ？

In a word , You still lack some basic skills , This book can help you solve these problems . This book is aimed at the drawings of product managers 、UML And so on , from “ chart ” Start with , Split the problem from big to small , And give the thinking steps of each problem , Meet the needs of learning and growth .

But this book is suitable for those who have a certain foundation C End sum B End product managers read , The knowledge spoken can be used for C Get coupons at the end 、 Design of identity authentication, etc , It can also be used for B End to end content management 、 Order management 、CRM And so on .

In this day and age , Information explosion , vary from minute to minute , There's too much to learn , If we can learn a certain skill more “ accurate 、 On demand ”, Then the value will be huge .

Product thinking model

This book disassembles the scenes in the daily work of product managers , Including user experience 、 User growth 、 product development 、 Data analysis 、 Product design, etc , Use executable thinking models , for example KT Decision making method 、 Six thinking hats 、TTP Model, etc , To solve the problem of in-process products from 0 To 1 Problems encountered in the process . Through in-depth analysis of methodology and online successful cases , Help everyone arm themselves mentally , In terms of product implementation , It is a book worth reading .

Read this book in depth , Understand the thinking model in the book , And use it repeatedly through their own work practice 、 Validate and selectively digest these models , I believe it will be of great help to improve everyone's product ability and thinking level , And get “ With （ thinking ） Invariant response （ Method ） All changes ” The ability of , Get the initiative in the tide of information , put it over .

Last , Trust me , It is better to have no book . Read critically , Dialectical thinking , Take the essence and discard the dross . Reading is just a way of learning , Work practice 、 Experience more products with good perception is also an important way to learn and improve .

I'm yinmai information , Focus on low code development / No code development field , It is also a hope to grow up with you IT people . Engaged in the Internet industry for many years , I will write some articles about the Internet , Interested friends can pay attention to me ~

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