Foreign media right, apple on May be true in inventory

Apple will cut the price of the iPhone at the end of this month. This is the first time Apple has officially participated in a price reduction promotion. The previous price reduction promotions were all called by third-party merchants.It was to clear the inventory, and Apple CEO Cook quickly came out to deny it, but Apple's second-quarter results may prove this.

Apple's second-quarter results showed that revenue increased by only 2%, while the Chinese market fell by 1.1% year-on-year. At the beginning of last year, Apple's revenue in the Chinese market increased by 5%.The current decline in performance naturally shows that Apple is also facing a disadvantage in the Chinese market.

Analysts gave data on China's smartphone market in the second quarter. The data shows that both Honor and Apple have achieved growth, while other Chinese mobile phone brands have declined, but Apple's second quarterThe growth is actually inseparable from its massive price reduction during the 618 promotion.

Data given by an e-commerce company shows that during the 618 promotion, the price of the iPhone 13 was reduced by 1,001 yuan, making the iPhone 13 the best-selling mobile phone on 618, and the iPhone 13 sold 2.83 million during the 618 promotion.However, in April before the price cut, its sales on the e-commerce platform was only 290,000 units, which means that in the second quarter, if it was not driven by 618, iPhone sales may not be optimistic. However, iPhone sales in the Chinese marketIn the end, a 25% increase was achieved, but Apple's revenue in the Chinese market declined, showing that the price cuts of many of Apple's products ultimately affected its revenue.

This shows that the sales of the iPhone in the Chinese market are not optimistic, and it is difficult to gain consumer recognition if the price is not reduced.After 618, both the official website and third-party merchants, the price of the iPhone 13 returned to the original level. After the price was restored, the sales of the iPhone should have dropped significantly, which prompted Apple to cut prices again.Apple officially participated in the price reduction for the first time.

iPhone 13 and iPhone 12 are already difficult to sell at normal prices, and iPhone 14 has brought new pressure to the sales of these iPhones.The iPhone 14 will use a true full-screen design with a pill screen. At the same time, Apple has also changed the performance improvement of the A15 to squeeze toothpaste. The A15 only improves the performance by 7%, while the A16 processor uses the same 5nm process as the A15 processor.15% of the performance, the camera will also be increased from 12 million pixels to 48 million pixels.

The appearance design of iPhone 14 will attract more consumers to buy, because iPhone users attach great importance to its appearance changes, and the performance and camera performance of the A16 processor will be greatly improved, which can greatly improve the performance of the A16 processor.It is expected that the iPhone 14 will be more popular, so many consumers may be waiting for the launch of the iPhone 14, and the sales of the iPhone 13 and iPhone 12 will be more difficult in this case.

So it's no wonder that foreign media believe that Apple's price cut is to clear the inventory. After all, the iPhone 13 has basically met the market's demand after being sold for half a year, and today's fruit fans areWhile waiting for the iPhone 14 with a changed appearance and a larger technological upgrade, it is inevitable that the iPhone 13 hours will be difficult.

If the iPhone 13 cannot clear the inventory as much as possible before the iPhone 14 goes on sale, the depreciation will only be greater after the iPhone 14 goes on sale, causing even greater losses to Apple;The big price cut during the promotion period has already given consumers expectations. Apple’s official price cut this time is far less than 618, and third-party retailers seem to think that the discount is not enough, and they have cut the price by an additional 200 yuan on top of Apple’s official price cut of 600 yuan.It can be seen that Apple and third-party merchants have done their best to sell the iPhone 13.

The iPhone's sales difficulties are actually not a matter of Apple, but a problem faced by all mobile phone companies at present. In the first half of this year, the sales of mobile phones in the global market further declined, and the overall sales declined.In this case, it is easier for Apple to stay on its own, so in order to sell Apple, it can only cut prices like other mobile phones until it can impress consumers.