Early in the morning 6 when , In the small German Polish border town of svotzia ,MBB Logistics company founder Takamatsu's overseas warehouse has been bustling . The goods here are mainly through Amazon 、 Sales of e-commerce platforms such as Yibei , about 70% To Germany , Poland 、 The UK and France are also important markets .“ Since the outbreak of novel coronavirus pneumonia in Europe , First, masks and other anti epidemic materials , Then there are all kinds of household goods , Orders soared .” Gao Song recalled .
The novel coronavirus pneumonia has brought about an impact on the global retail industry , Part of consumers' offline life and consumption demand is transferred to online , Cross border e-commerce business growth against the trend .“ The ability of Chinese sellers to respond quickly to changes in overseas environment and consumer demand is constantly improving , It can quickly identify the trend of global consumption trend and adjust the selection strategy flexibly , Show the advantages of flexible supply chain .” Amazon 8 About 2020 China's export trend of cross-border E-commerce .
Orders surge —— High quality epidemic prevention materials and daily necessities are the most popular
“ commonly 7、8 Month is the off season , Every month 20 About 10000 packages , But the volume of goods delivered in the same period of this year 60 More than a , More than the hottest Christmas sales season in the past .” Gao Song said , Because of the time difference , Every morning to afternoon is his time to communicate with domestic customers in China , Recently, he is too busy to have lunch .
At this time in the past, employees could take a vacation , But orders have skyrocketed this year , It takes overtime to complete . At present, the biggest headache for Gao Song is the shortage of labor .“ I've been hiring for months .” He said .
In schwerm, N.W , Zhejiang businessman Chen Jianjun shuttles forklifts in overseas warehouses , The heat . His own brand focuses on home garden products , It's the 34th seller on Amazon Europe .“ The epidemic is coming , People are less likely to go to the mall , More time at home , Just buy online to decorate the house .” Chen Jianjun said , Sales of household goods have increased on average during this period 50%, The hot domestic supply in China was unable to keep up with , Have to limit online shopping flow .
Johannes, a digital economy expert at the Federal Trade and investment agency of Germany · Fisher told our reporter , from 4 Month begins , German e-commerce business rebounds . Relevant analysis institutions 5 Monthly report shows , Compared with before the outbreak , Overall growth of e-commerce business in Germany 36%. Eurostat, the second largest e-commerce platform in Germany , dumbbell 、 Office chair 、 Electric hair clipper 、 Desktop games and other products have set sales records .
“ Dumbbells are almost out of stock . One of my domestic clients , In the past year, we sold one cabinet ( Container ), It has been sold so far this year 5 Cabinets .” Gao Song said ,“ Some dumbbells are even pulled directly by truck from China , opened 6000 Many kilometers .”
Except dumbbells , Yoga Mat 、 Racket 、 Sales of bicycles and so on have increased significantly , Electric hairdresser shipment increased 10 times . As the Amazon report points out ： During the epidemic , Chinese sellers provide high quality epidemic prevention materials and daily necessities for global consumers in time .
Fast delivery —— Provide localized service and stable supply chain for customers
Fisher said , from 2013 Year to 2019 year , German e-commerce market growth 85%,2020 year , German e-commerce market size is expected to exceed 800 Billions of euros . According to the European Association for electronic commerce , The European e-commerce market will reach 7170 Billions of euros .
The role of Chinese sellers is becoming more and more important . According to a report released by a world-renowned Internet research organization ,2019 year ,37% Of German consumers buy goods from foreign e-commerce sellers , Most of the sellers are from China . The market pulse of e-commerce research institutions this year 1 Month data show , Among Amazon's top 10000 sellers , Occupy Chinese sellers 49%, Increase over last year 11 percentage , Top of the list .
According to Fisher , Fast delivery is the key to winning customers . Germany is in the heart of Europe , Set up overseas warehouse locally , Provide localized service and stable supply chain for customers , Is a decisive competitive advantage . at present , Alibaba has set up two large logistics centers in Germany , Other Chinese companies followed suit .
“ Shipment from overseas warehouse , General in Germany 24 Within hours , Generally, the EU does not exceed 48 Hours .” Gao Song said .
Now ,MBB The area of overseas warehouse is more than 5 Thousands of square meters , Like a miniature version of Yiwu market ： odds and ends of sewing 、 Housewear & Furnishings 、 Electronic products, 、 Mechanical parts , From soup to nuts . More than 100000 inventory units , The total number of goods exceeds 500 Thousands of pieces of —— They come from near 300 Home China e-commerce partner , There are thousands of Chinese manufacturing enterprises behind it . Chen Jianjun's warehouses have also grown to 6 Thousands of square meters , Domestic service 1000 Multiple suppliers .
last year ,MBB A new robot intelligent warehouse has been built in overseas warehouse , Rosick, a polish, was appointed manager , It makes him proud ： All over the German Polish border , He is one of the few managers who manages a warehouse like this .
“ Standing on the station , Take out the goods and scan the code , And put it in the distribution box . So the order is processed .” Under rosick's guidance , The reporter tried to process a batch of orders . The storage robot shuttles back and forth along the planned route . From the shelves that were moved in , The reporter took it out 12 Taiwan mobile phone , Scan barcode of machine box and delivery box respectively ,12 Automatic generation of distribution orders , It took less than a minute .
Robot driving software of intelligent warehouse 、 Warehouse management system , All of them are independently developed by kaosong's domestic team .“ Workers used to walk in the warehouse one day 15 to 20 km , Pick every hour 170 About . Now robots can pick up in an hour 700 Pieces of .” Rosick said .
Scientific management —— China's export cross-border e-commerce has gradually turned to intensive cultivation
From traditional foreign trade to intelligent warehouse , Kaosong experienced the great transformation of the industry , But he always remembers the last century 90 Experience of doing plastic flower trade in the S ：“ Chinese made plastic flowers are shipped to Rotterdam , Redistributed across Europe . At that time, the distributors would only vaguely say that the flowers were shipped from Holland , To show good quality , We all know that Holland is a big flower country .” Now , Whether on the e-commerce platform or in the overseas warehouse ,“ Made in China ” It's already common to see , Behind this , It is the increasing value of Chinese brands .
“ China's export cross-border e-commerce has gradually turned to intensive cultivation , Sellers pay more attention to the long-term development of the business , In product development 、 Brand registration and construction 、 Continue to invest in brand protection .” Dai Yifei, vice president of Amazon China, said ,2017 to 2019 Year , The number of Chinese sellers who have completed brand registration on Amazon has increased as much as 10 times .
MBB The establishment of intelligent warehouse is also related to brand ： Robots shuttling through it , The largest number of deliveries is a plus mobile phone . This Chinese brand has successfully entered the middle and high-end markets in Europe and America , Sales have been growing rapidly in recent years ,MBB Overseas warehouse must improve turnover efficiency .
“ Every new mobile phone launch date , There will be a lot of fans waiting in advance .” Gao Song said . While acting for other brands of logistics services , Gao song also registered 10 Several daily brands are sold on the network platform .
“ Nowadays, the profit margin of OEM production is getting smaller and smaller , China's e-commerce must establish its own brand , Take root in local market .” Chen Jianjun feels the same way , After making the self owned brand the top seller of Amazon , He is also thinking about how to expand new space .
It's next to the warehouse in schwerm , A brand new brand exhibition center is being renovated , Chen plans to show the samples to German customers here , For more Chinese small and medium-sized brands to enter the German and even European e-commerce market to provide centralized Customs clearance 、 Warehousing logistics 、 Market promotion 、 Channel expansion is equal to integrated service .
“ At present, the e-commerce business in Germany is still growing , It is expected that the innovation and development of Chinese companies will further stimulate the e-commerce business in Germany , In particular, create new platforms and solutions .” Fisher said .
