China Radio and television officially launched 5g services, and China Mobile quickly launched free services to retain users

It is reported that China Mobile has made another big move , That is to provide for its mobile phone users “ Mobile cloud disk ”, And all mobile phone users are free , It launched this service just when China Radio and Television launched 5G After the service , People inevitably suspect that China Mobile is to snipe at China Radio and television .

Although China Mobile is still the largest mobile operator in China , But these three years are also a little difficult , Especially in the new user market, it obviously lags behind Chinatelecom , This has led to a narrowing gap between Chinatelecom and it .

This year's 4 month 、5 The user data performance of China Mobile in January was not ideal , Although it's 5G The net increase of package users is more than ten million , However, there are very few new users , There is even a net loss of users , This year, 5 Only 20.2 Thousands of families ,4 Month net loss 24.2 Thousands of families .

At a disadvantage in the new user market , Make China Mobile under pressure , Now China's Radio and television entering the mobile communication market may bring it a new heavy pressure . The biggest advantage of China Radio and television is its 700MHz 5G The Internet , rely on 700MHz Strong coverage , It is expected that China Radio and television 5G It will become the world's most complete 5G The Internet , Even surpass the three major operators 4G The Internet , Network coverage is the main competitive advantage of China Mobile , China Radio and television has this competitive advantage as soon as it enters the mobile communication market , Naturally, the three major operators including China Mobile are under pressure .

China Mobile has always been criticized for its high price , Therefore, Chinatelecom has attracted many users since it entered the mobile communication market , Even occupy an advantage in the number carrying network transfer market , Previous statistics showed that the users of China Mobile and China Unicom who carry numbers to transfer networks mainly flow into Chinatelecom , Now add China Radio and television , It may lead to further loss of users of China Mobile .

Facing this possibility , China Mobile has made many changes before , Many preferential measures are provided for regular users , For example, provide free fixed broadband 、 The user's mobile card can continue to be used for a period of time without money 、 It also provides 8 Yuan guaranteed number package , It can be seen that China Mobile has made every effort to retain its old users .

Now China Mobile has launched free “ Mobile cloud disk ” service , Undoubtedly, by providing more additional services , Make users satisfied , To avoid China's Radio and television entering the mobile communication market and seizing its users .

In fact, mobile cloud disk is not unique to China Mobile , All mobile phone companies provide free cloud disk Services , However, their cloud disk capacity is very small , Usually only 5GB The capacity of , Nowadays, as a multi-function tool, users' mobile phones save a huge amount of data ,5GB Capacity can be described as chicken ribs , China Mobile's free mobile cloud disk provides up to 20GB storage capacity , It is three times more than that of mobile phone enterprises .

However, although China Mobile has made many changes for consumers , The service for low-end users is not considerate enough , This is the reason why its net increase of mobile phone users is significantly lower than that of its rivals , Maybe now China Mobile pays more attention to those that can bring high profits 5G Package users , After all, it's 5G Package users ARPU the height is 80 Yuan of above , yes 4G More than twice the number of users , Low profit of low-end users has been ignored by it .

For domestic consumers , Previously, the three major operators were in 4G After the era experienced a fierce price war leading to a decline in profits ,5G The times keep a tacit understanding 5G The price is more than 100 yuan , Let consumers roast constantly , Therefore, consumers expect China Radio and television to promote the competition of operators , Launched by China Radio and television 5G Package as low as 38 The yuan fell sharply 5G The threshold of the set meal , However, consumers still feel that China Radio and television 5G The package price is too high , Hope to further reduce under their competition 5G Set price .