What should be considered in the promotion plan outside the station?

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Search engine marketing , It's not only the optimization within the station, but also the promotion outside the station , In the face of website construction in the early stage , We can't do anything inside the station , We can choose to do it first Promotion outside the station , This is also an important operation of network marketing , It is also an important aspect of promoting brand optimization .

For the promotion plan outside the station , We should consider these aspects in the early stage ：

One 、 Choose the key words

Promotion outside the station is actually a way to promote the brand on the third party platform , Under the premise of choosing the platform , We also have to choose keywords , The premise of promotion is to have publicity copy , The core theme should be set in the early stage of writing , That is to say, keyword selection , Here we can classify into brand core words and product related words .

Brand core words ： For example, the education industry , So and so education 、 XX training institution ; For example, the manufacturing industry , So and so manufacturing factory 、 So and so processing factory ; For example, the medical industry , So and so skin disease hospital 、 So and so central hospital .

Because it's not a brand word , It's the core word of the brand , So you can choose the brand words here + Core words , For example, the education industry , So and so full time 、 So and so one-on-one tutorial, etc , This can be broader .

Product related words ： For example, the education industry , English one on one 、 College entrance examination full time 、 Excellent mathematics class ; For example, the manufacturing industry , Naughty castle playground 、 Children's slide ; For example, wholesale and retail industries , Wire recycling 、 Cable recycling, etc .

Two 、 Find a resource platform

1、 Platform selection

Facing the choice of platform , Generally, the platform category should be considered , There are usually four portals 、 Industry websites 、 Q & a website 、 Forum website 、 Microblog websites 、 Blog websites 、 Encyclopedias 、 Library, etc . The most important thing is to choose a platform with weight and traffic , Also want to choose and own industry related platform .

2、 Filtering platform

In fact, there are too many online platforms , How can we filter out unwanted platforms ？ First of all, facing the four portal choices , To be honest, sina is now 、 sohu 、 Tencent we media platform has done better , You can choose one or two of them according to the needs of your industry ; There's not much about industry , Every industry platform has a good third-party platform , You can choose according to your plan ; Q & a website to tell you the truth, you can choose Zhihu 、 Baidu knows 、 Baidu Post Bar, etc ; Forum website suggestion Tianya, etc ; Microblog websites suggest Sina Weibo, etc ; Blog website suggests Sina blog, etc ; Other platforms choose their own .

3、 ... and 、 copy

Copywriting includes the promotion of brands and products , Of course, it also includes the copywriting that the online platform needs to deal with the voice of questioning the brand or product .

1、 Propaganda copy

Publicity copy can be promoted with a very positive and objective copy , Or do it with product advantages Copywriting Promotion , Or from the point of view of the product Officer , Or from the customer's point of view , Fully display the brand .

2、 Negative response copy

Negative response copywriting needs to be prepared , Of course, we should also properly delete some of the more influential malicious , This is more conducive to the development of brands and brands .