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How muddy is the water in the medical beauty industry with a market scale of 100 billion?
2022-07-02 04:15:00 【Yuan Guobao】
The heart of beauty is in everyone's heart , Today, with the rapid development of science and Technology , There are too many ways to become beautiful , Medical cosmetology is one of them . How big is the medical beauty market today ? According to the previously released by iResearch 《2020 Insight white paper on China's medical beauty industry 》 Show :2019 In, the scale of China's medical and American market reached 1769 One hundred million yuan , Expect to 2023 The annual market size will reach 3115 Billion .
One hundred billion level market , It shows the world a thriving scene in the medical and beauty industry . But where there is sunshine, there will be shadows , Also according to iResearch consulting 《2020 Insight white paper on China's medical beauty industry 》 Show :8.6% Of medical beauty users have the intention to complain about medical beauty institutions , But only 0.7% Of medical and beauty users finally successfully complained .
It means , Every time 10000 Among the medical beauty users 860 I want to protect my rights , And this 860 There are only 6 Individuals can successfully safeguard their rights . This set of data , In sharp contrast to the market size of 100 billion , It is difficult for medical users to protect their rights , It has become the norm in the medical beauty industry .
Plastic surgery failure encountered death threats
Push the time to 2021 year 9 month , A passage about “ Jinan joy plastic surgery staff beat and abused female customers ” The video continues to ferment on the Internet , It once provoked the anger of netizens . It is reported that , The activist woman in the video failed eye cosmetic surgery , Jinan joy plastic surgery complaints to the market supervision department . Later, we will discuss relevant matters , The activist woman came to Jinan joy plastic shop , The result was inhuman treatment , Not only was he beaten by Jinan joy plastic surgery staff 、 abuse 、 Slap your ears 、 Coercion to sign a settlement agreement , Liu Ming, the legal person of Jinan joy plastic surgery, even said to the activist woman “ Do you think I will let you leave Jinan alive ?” This sentence is full of death threats .
The light of justice is never absent .
2021 year 10 month , After the people's Procuratorate of the economic Nanshi high tech Industrial Development Zone examined it according to law , The local police approved the arrest of suspect Liu mouming on suspicion of illegal detention .
According to Tianyan , The affiliated enterprise of Jinan joy plastic surgery hospital involved is Shandong ward joy Medical Beauty Co., Ltd , The business scope includes beauty services 、 R & D and sales of medical devices 、 Sales of instruments 、 Technical services, etc , There is no corresponding plastic surgery 、 Beauty surgery and other business qualifications .
2021 - 2022 year , Shandong ward joy Medical Beauty Co., Ltd. has four cases of disputes , Including medical damage liability disputes 、 Medical service contract disputes 、 Contract disputes, etc , Total amount executed 11.3w.
Besides , Shandong ward joy Medical Beauty Co., Ltd. has only 4 people , Recruitment Information academic requirements display , The doctor of cosmetic plastic surgery is required to be a junior college , The academic qualifications of other recruitment positions are from junior high school to junior college or unlimited .
thus , The reason for the failure of plastic surgery and rights protection of this medical user is obvious .
Shandong ward joy Medical Beauty Co., Ltd. does not have the corresponding plastic surgery 、 Beauty surgery and other business qualifications , And his plastic surgeon's education and professional quality are too low , Nor does it have the ability to achieve 《 Doctor qualification certificate 》《 Doctor's certificate 》 and 《 Qualification certificate of medical beauty attending physician 》 Conditions , Therefore, plastic failure is bound to happen .
meanwhile , There are many legal loopholes in the operation of Shandong ward joy Medical Beauty Co., Ltd , Walking on the edge of breaking the law and committing crimes . A black medical beauty agency with weak legal awareness and no sense of responsibility , Naturally, you won't be afraid of the rights protection of medical users , Even from the way this event is handled , Such violence may not be the first time .
In this ten million scale market , Perhaps there are thousands of black medical and beauty institutions that have not yet been exposed to the sun , Shandong ward joy Medical Beauty Co., Ltd. rights protection event , Not an example, but “ Group ” Of .
The powerful output of black training institutions
Every year, 315 Exposed events , Are enough to subvert the public's understanding of the industry , This year's 315 No exception . The scalpel in every plastic surgeon's hand , They all hope that medical beauty users will become beautiful or “ be reborn ” Hope , But in this ten million scale market , But it is full of countless black doctors .
According to the 315 reports , There are a large number of general practice medical beauty training courses in the medical beauty market , Although the tuition fee is high, it can teach and teach people with zero foundation . San jialihe training course is such an institution , Its students have no medical background , But passing here 6 After days of study, you can get a book that can be used to apply for a job “ Advanced Certificate of micro plastic beautician ”.
“ Whether we are professional or not , But we have to act professional .” This is what a teacher of St. jialihe training class said to the students .
There are many similar training institutions , Such as rhinoplasty 、 Meixi Shuyan medical cosmetology of medical cosmetology services such as double eyelid cutting , On the Internet, students are usually recruited in the name of Meixi international medical and aesthetic education . There is also Bengbu bomeisi medical beauty agency, which only targets zero basic students .
Regular cosmetic surgeons need to study hard for years of professional knowledge and Technology , To be qualified to work with certificates . And the black doctors taught by these black institutions can become senior cosmetic doctors in just a few days or months , Black hospitals that constantly infiltrate the medical beauty market with high frequency , Infiltrate the Shandong ward joy Medical Beauty Co., Ltd. mentioned above .
Not every medical beauty user has the ability to distinguish the professionalism of plastic surgeons , Most of the time , They can only be forced to become victims of plastic surgery failure , The pain of struggle and the fruitless road of safeguarding rights .
Under the nest Ann has finished her eggs
In fact, for the above-mentioned touch the bottom line of the law 、 The behavior of moral red line , The state has been strengthening supervision .
2016 After the establishment of China Plastic Surgery Association in , Relevant departments have issued many times 《 Notice on carrying out the special action to severely crack down on illegal medical beauty 》《 Notice on Further Strengthening the comprehensive supervision and law enforcement of medical cosmetology 》 as well as 《 Special rectification work plan for cracking down on illegal medical and beauty services 》.
at present ,《 Law enforcement guidelines for medical beauty advertising 》 It has also been officially introduced , Relevant departments in various regions are also carrying out linkage , To the black doctor 、 Black hospital 、 Black training institutions to crack down on , Zero tolerance .
Of course , Strengthening supervision is the key to solve the problem , But it is not the only effective way , Rectifying the chaos in the industry also requires the two-way rush of medical and beauty institutions . Regular medical and beauty institutions should constantly strengthen their own ethical requirements , Adhere to compliance management , Black medical cosmetology should stop in time and go on the right track .
There is a complete egg under the covering nest , When consumers completely lose confidence in the industry , The market will no longer exist .
future , With the improvement of industry self-discipline and the continuous strengthening of supervision , Perhaps consumers and formal medical and beauty institutions will usher in the day when they can see the bright moon , I just hope this day won't make us wait too long .
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