The failure rate is as high as 80%. What are the challenges on the way of enterprise digital transformation?

With the rapid development of digitalization in society , All aspects of people's life, work and entertainment have been occupied by digitalization , The digital economy derived from digitalization has become the pillar of the national economy with rapid growth , And data as “ By-product ” It has also successfully evolved into the fifth largest factor of production , Play a great value , Become a person 、 Institutions 、 Important assets of enterprises and even countries .

under these circumstances , In order to meet the deepening digitalization , Started the road of innovation and development , This innovation is digital transformation . Digital transformation is the use of all relevant technologies of digitalization , Create a new user centric 、 Or reshape the existing business model , Systematic engineering to meet the changing business and market changes .

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In the process of enterprise digital transformation , Constantly digital upgrading , Or the transformation of ideology and culture , Will affect the original business process of the enterprise 、 organizational culture 、 A series of adjustments and changes have been made in business development and business management philosophy , Cause disruptive effects . This is why the digital transformation of enterprises is so difficult , More than that , According to statistics, the failure rate of enterprise digital transformation is as high as 80%, This is enough to prove the thorns on the road of digital transformation , Today, based on the business intelligence we have done BI project , Talk about the challenges of enterprise digital transformation .

1、 Lack of motivation for digital transformation

In the long-term market competition , Most enterprises have formed mature and solidified business models 、 Management philosophy, etc , And has a certain market share and loyal user groups . In this case , A considerable number of enterprises can maintain the status quo under the current system , Even in a downward state , Many enterprises are also difficult to make up their minds to carry out digital transformation , Because compared with the success of digital transformation, it can improve the overall ability of enterprises , They are more worried about the failure of digital transformation , Lose your business in a short time 、 Markets and users , So these enterprises lack the power of digital transformation , There is no courage to try .

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2、 There is no goal of digital transformation

The present , Although the failure rate of digital transformation is as high as 80%, But a considerable number of enterprises actually do not have a clear path , I don't know the goal of enterprise digital transformation . They just see the popularity of digital transformation in China in the current business world , Without understanding digitalization 、 In the case of digital transformation , Transformation for transformation , The success rate of these enterprises' digital transformation can be imagined . On the other hand , There is no digital transformation goal , In fact, there is no perfect digital transformation strategy , At this time, enterprises' digital transformation is like headless flies , Only hit the left wall, hit the right wall , In the end, I can only get a little experience of failure .

3、 Lack of digital transformation architecture

Digital transformation is a systematic project that requires all employees of the enterprise to jointly promote and complete , It needs the research and development of enterprises 、 purchase 、 financial 、 sales 、 market 、 All employees in different departments such as brand are connected , And through unified data 、 indicators 、 Visual report communication business , To form a whole . Besides . Enterprises cannot rely on the awareness of employees , Complete the task of digital transformation through independent action , But the use of KPI Assessment index , Let every employee clearly understand their digital transformation task , Let the reward and punishment system help enterprises better realize digital transformation .

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4、 There is no leader in digital transformation

Many enterprises should clearly understand , Digital transformation is a systematic project planned and implemented from top to bottom , The senior leaders of the enterprise need to stand up and make crucial strategic planning , Strengthen the importance of digital transformation through the authority of the top leaders , And through ideological and cultural construction, let department managers and employees understand the benefits of digital transformation for enterprises and themselves , Promoting transformation and development . If the senior leaders of the enterprise do not come forward to plan the task of digital transformation , It is difficult for others in the enterprise to coordinate different departments , Building new KPI Assessment index , Eventually, it will lead to failure .

5、 Lack of talents for digital transformation

Although Digitalization 、 Digital transformation is now very popular , But the time is not long , Therefore, most enterprises have not trained digital talents , Mostly through IT Technical talents to realize enterprise digital technology 、 Application upgrade . With the development of digital transformation , Many people have sighed , Digital transformation is ultimately human transformation , The most important thing is the guidance of digital talents 、 route . The digital transformation of enterprises is inseparable from being able to grasp the future of the industry , Plan the digital transformation roadmap 、 Digital talents who supervise the implementation , Cultivating digital talents is a great challenge .

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