Matters needing attention in overseas game Investment Agency

• The past and present of advertising

2016 Years ago . Mobile game advertising sales are relatively unknown , There wasn't ocpm、ocpc, The quality of the effect depends entirely on the personal ability of the advertising optimizer .

2016-2018 year , The golden year of game advertising .ocpc、ocpm The popularity of , Crowd pack , The burst of Tiktok short video . Push the buying volume issuance to a new height . The R & D company that knows later has begun to take the road of self-development .

19 year , The first year of silver advertising . The cost is rising , The version number is limited , Short video growth dividends fade .19 Second half of , The distribution of real mobile game advertising has entered the Red Sea stage . At this time, many distribution companies began to seek to go to sea . At the same time, super leisure IAA The emergence of mobile games has also given game manufacturers another way out .

20 year , The epidemic has snowed the game industry in the cold winter , When everyone thinks that isolation and delaying the opening of school can bring better benefits to the game industry . The impact of the epidemic on the economy is actually reflected in people's consumption levels in all aspects . Obviously, there are fewer paying users in the whole game industry , Weakened . As the version number becomes more and more strict . hand IP, Large factories with high-quality products occupy more resources . Small and medium-sized manufacturers have entered the phase of elimination .

• The future of advertising （ Let's go ）

After years of development , Advertising has entered the red sea . Characteristics of channels , Advertising optimization skills , Basically, it has tended to assimilate . And the creativity of advertising material is too low due to plagiarism , It has entered a bottleneck period .

Therefore, the future development direction of advertising can be roughly summarized as the following aspects ：

• For pure distribution game companies

Strictly control the version number 、 Today, when mass media enter the game circle . Pure distribution companies have only one dead end .

If you want to break the game, you can try 1： Change careers to be a channel agent 、 Investment agency business .（ Take advantage of the opportunity of mass media to enter the game circle , Seek cooperation to survive .）2： Spend money on customized products or develop their own （ The current market is the research and development market , The distribution company wants to get a good product , It's hard to get to the sky . Although we can get good products , It's also very difficult to pay a share .）3： Try to get traffic support from the traffic side .（ Some things cannot be explained in detail ）

The first point , In fact, the prediction is right , But helpless 21 The edition number at the end of the year is winter , Directly, a large number of game companies are dead , So channels , Proxy investment is also a backwater .

Second point , Good products are difficult , Good product + The version number is even more difficult . No self-study , The future is still so difficult .

The third point , Few products , Can send products , As long as you look for channels to talk, you can basically get good traffic support . The situation of more monks and less porridge will last longer .

• For Party B's investment company

The advantage of Party B's investment agency company is that it has more products , It can accumulate more material directions and market data of different categories of games . And the disadvantages are also very obvious , There are more products , The back-end data of the product is not well understood , Optimization ability stays on the surface of advertising . It is difficult to thoroughly control the production of the whole product .

In the future, Party B's agent investment company will be more and more difficult to walk in the game industry . The first is due to the shrinkage of the entire game industry , The second is the pure issuing company 、 Self research spontaneous competitors enter the market to compete .

Break the game ：1、 Party B should pay more attention to the back-end data of the product , Improve yourself for ROI The ability to control .2、 Look for other rising industries to change careers . For example, the education industry

It's embarrassing here ,2 Years ago, I thought the scenery was infinite and good education , Even a direct file shot dead , I feel like a crow's mouth , Which one to watch , Who died .....

• A self-developed company

The cost of buying volume remains high , The decline of per capita payment ability . This leads to the desire to do self-study well , Release driven research and development to improve products need to be valued by the company . And the issuers themselves need to pay attention to how to reduce the purchase cost , Control the delivery rhythm , Guarantee ROI, Product efficiency coordination is a new challenge of self-development .

A self-developed company , Unless there are many R & D teams , Products come out very fast . In this way, we can quickly promote and recycle according to the general game distribution .

But more self-developed companies , More inclined to long-term operation . In this way, we need to control the release rhythm of the whole year . It is necessary to plan the purchase volume in conjunction with the version activities of the game .