With the stock price plummeting and the market value shrinking, Naixue launched a virtual stock, which was deeply in dispute

source ： Zinc of finance and economics （ID：xincaijing） author ： Chen Yan

Naixue's tea is safe ？

Virtual stock 、 Naixue coin 、 Five times ten times lever …… The first anniversary of the listing of Hong Kong stocks , Naixue's tea makes a confusing operation , People who don't know why think Naixue's tea doesn't sell tea , Financial institutions have been opened .

6 month 30 Japan , The first anniversary of Naixue's tea official announcement , Launch Naixue coin and virtual stock . According to the rules of the activity , Every time consumers consume 1 You can get 1 A Naixue coin , And Naixue coin can be used in “ Naixue order ” Buy or sell virtual stocks in applet .

According to Naixue's tea ,6 month 30 The day is coming 7 month 2 Japan , Order in the applet and pay in full 30 element , Give 30 stocks , Only one complimentary copy per order , There is no limit for each person .

Many people doubt that Naixue's tea operation is suspected of illegal fund-raising 、 Internet gambling , It's jumping on the edge of the legal red line , And behind this may be , The share price fell more than 60%、 After the market value has shrunk significantly , Naixue's another exploration of ways to expand profits .

01 Virtual stocks are playing a marginal ball ？

Virtual stock is a new game launched by Naixue mall , It is linked to the real share price of Naixue , Virtual stock price = The real closing price of Naixue Hong Kong shares x The exchange rate between Hong Kong dollar and RMB , The rise and fall of real stocks will directly affect virtual stocks . More exaggerated , Naixue also added leverage to borrow money , The user can choose x2、x5、x10 Double lever .

Naixue's users have become the so-called virtual shareholders , Realize the appreciation of Naixue coin by simulating stock speculation , And exchange various gifts in Naixue mall . at present ,30 Shares can be exchanged at Naixue mall 3 Yuan gift certificate ,20 Ten thousand Nai snow coins can be exchanged for a set of value 7999 yuan MAcBook Air.

This game is highly similar to real stock trading , It caused the market alarm to ring .

According to the rules of the game , Users need to spend more if they want to get more Naixue coins . Naixue coins can be exchanged for real goods , Users' virtual stocks are also bound to the rise and fall of real stocks , So it seems that the Naixue coin has a financial function , There is unauthorized issuance of securities 、 Risk of cashing in social funds .

Na Xue “ Plus leverage ” The playing method of is also worthy of vigilance , It means , Even if users don't have enough Naixue coins , You can also add 2 times 、5 Times or 10 Double lever “ To borrow money ” Start with virtual stocks , This improves the excitement of the play , It also magnifies the investment risk of virtual stocks . In the process , It is easy to involve “ Bet up and down ” Online gambling , Touch the legal red line .

However, some lawyers pointed out , At present, Naixue's tea only applies the framework of stock speculation ,“ Naixue coin ＋ Virtual stock ” In essence, it is a member point activity , Cannot trade with others , Nor can it be directly converted into currencies such as RMB , It cannot be equated with the unauthorized issuance of securities .

and “ Plus leverage ” The reason why I play in compliance , It is also because Naixue coin is not obtained by recharging or prepaying cash , But one to one consumption , And businesses will not from this “ Bet up and down ” Directly draw profits from the behavior of .

But Naixue's tea is too sharp this time , Naturally, there is no small controversy .

02 Naixue wants to make a profit too much

Naixue's tea makes virtual stocks and Naixue coins , In the final analysis, it's still too short of money .

last year , Naixue's tea is on top “ The first trend of new tea ” Listed in the name of , But all the way up and down . Results show that , The total revenue of Naixue's tea last year 42.96 RMB 100 million , Net profit loss 1.45 One hundred million yuan ,“ Profitability is difficult ” Become a dark cloud lingering on Naixue's head . Up to now , The share price of Naixue's tea fell by more than 60%, The market has shrunk significantly , Poor overall performance .

As the capital boom fades , The new tea drinking track is cold as a whole , since this year on , Naixue's tea 、 Xi tea was forced to lower its price to cater to the consumer market . Coupled with the repeated impact of the epidemic , The rent 、 The cost of raw materials and staff has increased , Naixue's tea is facing great financial pressure .

“ Burn money for growth 、 Strategic losses for the future ” The era of has passed , Naixue's tea is a listed company , It is urgent to prove its profitability to investors .

Naixue's tea launched the virtual stock business at this time , The first is to break the circle in marketing , While winning the attention of netizens , Stimulate consumption 、 Increase revenue . if “ Black and red ” If it's also red , Naixue's operation was quite successful . On Weibo ,# Naixue to 5000 Million members launched virtual stocks # There's been a lot of talk 1.1 Billion times of reading .

On the other hand , Although Naixue's tea is only a virtual stock this time , But imitate “ Securitized virtual products ”, In essence, it still takes advantage of consumers' speculative Psychology , After all, securitization means “ Come on, money ”.

Facing the pressure of growth , Naixue's tea wants to find a new way to make money , No problem , But it is still a question whether the mode of virtual stock can go through . As netizens say , The theme color of Naixue is green , It is unlucky to engage in stocks .

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