Adhering to the concept of 'home in China', 2022 BMW children's traffic safety training camp was launched

Copyright notice ： The copyright of this article is owned by Netease automobile , Reprint please indicate the source .

Netease car 6 month 30 Reported Wednesday

6 month 30 Japan ,“ Public welfare Seminar on children's traffic safety in Western China 2022 year BMW Opening ceremony of children's traffic safety training camp ” stay Beijing success hold .

At the Seminar , From the Traffic Management Bureau of the Ministry of public security 、 BMW China 、 China Education Development Foundation 、 Youth Volunteer Action Guidance Center of the Youth League Central Committee 、 Representative of the China children's press and Publication Bureau , Joint initiatives ： Gather social forces , Support the publicity and education of traffic safety for children in rural areas , Build a beautiful countryside , Help Ping An China .

Continue to deepen “ Be polite to the world Walk with children safely ” Public welfare advocacy

As BMW The longest running corporate social responsibility project in China ,BMW The children's traffic safety training camp has been carried out continuously 18 year , Across the country 20 Provinces and cities 69 seat City , The benefits to affected people exceed 1 Billion , It is a successful example for enterprises to participate in children's traffic safety education .

“BMW Children's traffic safety training camp ” This year is just in time 18 year “ coming-of-age ceremony ”, BMW China announced , Under the guidance of the Traffic Management Bureau of the Ministry of public security ,2022 The project will focus on innovative content , Strengthen social cooperation , Go into Qinghai Province , In Xining city and 5 A National Rural Revitalization key assistance County , Join hands with China Education Development Foundation 、 The youth volunteer action guidance center of the Youth League Central Committee trains local traffic policemen 、 Young teachers 、 College student volunteers 、 Owners and dealers , Work together to build beautiful villages 、 Safe country .

In terms of content design ,2022 year BMW The children's traffic safety training camp will be held with the China Education Development Foundation 、 Jointly developed by China children's press and publication “ Courtesy to the world ” The children's traffic safety civilized etiquette package is the core educational content , Continue to deepen “ Be polite to the world , Walk with children safely ” Public welfare advocacy .

In terms of social collaboration ,BMW The children's traffic safety training camp will be under the guidance of the Traffic Management Bureau of the Ministry of public security , Join hands with China Education Development Foundation 、 The youth volunteer action guidance center of the Youth League Central Committee trains more traffic policemen 、 Teachers' 、 College student volunteers , Go deep into rural schools in the West 、 Community .

among , The project will cooperate with the youth volunteer action guidance center of the Youth League Central Committee , Support 100 the “ Colorful holidays ” Volunteer service demonstration team , Provide them with children's traffic safety training courses and “ Courtesy to the world ” Children's traffic safety civilized etiquette package , Assist volunteers to enter communities and schools to carry out children's traffic safety experience classes and “ Colorful holidays ” Volunteer service .

To make “ Courtesy to the world ” idea It has been further popularized and applied , To exert greater influence in society ,2022 year ,BMW The children's traffic safety training camp will be launched for the public “ Courtesy to the world ” Creative solicitation for civilized transportation .

“ Uphold the ‘ Home in China ’ Idea , BMW Group continues to serve customers in China 、 For the local community 、 Create value for China's auto industry , Drive common development . BMW Group believes that , Good corporate citizens should not only focus on business success , Instead, we should pursue higher goals , Make greater contributions to social development . Focus on social issues , Deeply understand the needs of the government and society and continue to provide innovative solutions , At the same time, it is deeply integrated into stakeholders , yes BMW The children's traffic safety training camp has been carried out so far 18 Years of successful experience , It is also the successful experience of BMW Group in practicing corporate social responsibility in China .BMW The contribution of the children's traffic safety training camp to Chinese society , For BMW Group ‘ Home in China ’ The perfect interpretation of .” Gao Le, President and CEO of BMW Group in Greater China, said .

Fulfill the commitment of sustainable development and green development

Uphold the “ Home in China ” Idea , BMW Group always takes sustainable development as the core of its corporate strategy , The strategy consists of environmental 、 The three pillars of society and Governance .

BMW Group believes , How to cope with climate change and how to use resources will determine the future of society , It will also determine the future of BMW . therefore , As early as 1973 In, it took the lead in setting up in the automotive industry “ Chief environmental Officer ”,2001 In, BMW released the enterprise sustainable value report for the first time , So far, we have insisted on 20 year ; BMW has also been at the top of the Dow Jones Sustainability Index for more than a decade ……

As a luxury car brand , BMW thinks “ No persistence , Not luxurious .” Sustainable development will bring future differentiated competitiveness to a company and a brand , therefore , BMW's goal is ： Create the greenest electric vehicle for customers .

So , BMW focuses on sustainability ： Focus on carbon emission reduction throughout the product life cycle , Accelerate the recycling of resources , Practice the concept of circular economy . Circular economy will become the new core of the enterprise's future product research and development and the group's sustainable strategy .

As the first to join the carbon goal initiative by Science （SBTi） Organized by “1.5℃ Temperature control target action ” German car companies . BMW's goal is , To 2030 The annual average carbon emission per vehicle is reduced 40%, Carbon reduction 2 One hundred million tons of .

BMW is also the first company to incorporate the sustainable development report into the company's financial report 、 And accept the inspection of the investment market . BMW Brilliance, a joint venture of BMW Group in China, has also been 9 Released in 《 Sustainable Development Report 》, Share the ecological footprint of BMW Brilliance with the public transparently .

Under the framework of green production , BMW Brilliance Shenyang production base has realized 100% Renewable energy power supply production , Help BMW Brilliance to make the production stage CO2 The reduction in emissions exceeds 200,000 Tons of , Produced by a single automobile CO2 Year on year decrease in emissions 68.3%.

Control from the raw material supplier of the product , To R & D and production , And then to the recycling and utilization of automobile materials and waste power batteries , The whole life process of the product reflects BMW's commitment to promoting sustainable and green development .

summary ：

As a leader in innovating and practicing corporate responsibility , BMW group pays close attention to and deeply understands the social issues and social needs concerned by the Chinese government and society in China , Give full play to its core advantages , focusing “ Cultural protection ”、“ Social development ” and “ Environmental protection ” Three social issues , Provide innovative solutions to social issues and needs , Perfect interpretation “ Home in China ” Idea .