Why do domestic mobile phone users choose iPhone when changing a mobile phone?

An e-commerce company announced 6 Top selling mobile phones in January , The leaderboard shows iPhone Undoubtedly become the biggest winner , The sales volume of domestic mobile phones is unmatched by Apple , It highlights the domestic consumers' interest in iPhone The pursuit of , So why are more and more consumers chasing iPhone, I don't want to buy domestic mobile phones when changing mobile phones ？

According to the data released by the e-commerce ,6 The number one hot seller in January is iPhone13, Sales are as high as 197.9 Thousands of ;iPhone13 Pro、iPhone13 Pro max Also successfully entered the list , Respectively by 28.3 ten thousand 、26.5 Wan Bu entered the third place on the list 、 A fourth , It can be said that Apple has become 6 The biggest winner in the domestic mobile phone market in January .

by comparison , On the list TOP10 The only domestic high-end mobile phone is Hongmi K50 Pro And millet 12X, However, their sales volume is only iPhone A fraction of , And their prices are only 2000 multivariate , It can't be close to the price 5000 yuan iPhone13 comparison （618 period iPhone13 As low as 2798 element ,618 Then it rebounded to 5000 Yuan of above ）.

What is particularly interesting is , Popular domestic low-end mobile phone red rice 9A Still in the top selling list TOP10 in , This domestic smart phone with the lowest price can be called Changhong mobile phone , from 2020 year 8 It has been ranked among TOP10 among , It has become the longest selling mobile phone style in the domestic mobile phone market .

It can be seen from the hot list , Domestic consumers are now dismissive of domestic high-end mobile phones , They only choose high-end mobile phones iPhone, Only medium and low-end mobile phones will choose domestic mobile phones , So why do domestic consumers give priority to purchasing the next high-end mobile phones iPhone What about it ？

First, the parameter theory of domestic mobile phones has failed to impress consumers , Previously, domestic mobile phones liked to prove that the performance of domestic mobile phones exceeded iPhone, However, as consumers insist on Apple's single core performance, it has been recognized by consumers first , The industry also believes that Apple's A Its processor is two years ahead of domestic mobile phones , Consumers are no longer just talking about running .

Secondly, the photographing performance of domestic mobile phones is no longer recognized by consumers , Domestic mobile phones used to like taking photos of performance evaluation software DXOMARK As their photographic performance surpasses iPhone The basis of , However, in practical experience ,1200 Mega pixels iPhone Crush domestic mobile phones in taking photos 1 Billion pixels , Highlight high pixels 、 High parameters do not mean that domestic mobile phones are enough to surpass Apple .

Thirdly, the quality of domestic mobile phones is exaggerated , Recently, some consumers have pointed out that a domestic mobile phone they bought claims to support IP68 Water proof grade , However, water mist has appeared after a few months of use ; Some domestic high-end mobile phones emphasize the use of the most advanced components , But it was found 6000 Block's mobile phone actually uses the most garbage linear motor 、 Garbage horn, etc , So harm the Chinese , Naturally, consumers are more distrustful of domestic mobile phones .

Finally, the net is popular 、 star 、 Digital bloggers like to promote domestic mobile phones , But consumers found that their daily machines are iPhone, These people use iPhone It just shows that iPhone Advanced enough , So with iPhone Word of mouth communication of users , Lead more consumers to buy iPhone, Those who have money buy new models iPhone, If you have less money, buy second-hand iPhone, So that it was iPhone Occupy half of the market share .

So it's not surprising why consumers give priority to changing their mobile phones iPhone, Or secondhand iPhone 了 , What makes domestic mobile phone users more uncomfortable is that selling domestic mobile phones in the second-hand market is almost worthless , and iPhone As a second-hand mobile phone, it still has a high price , Various reasons have led to the collapse of domestic mobile phones .