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Path analysis model
2022-07-06 07:06:00 【chengqiuming】
One What is funnel analysis model
Funnel analysis model is used to observe users in the process of use , Transformation and loss between multiple key behaviors .
Two What is the path analysis model
Observe when someone or a sample group visits the product or platform , A model of data statistics and analysis for the number and order of visits to each page and different paths .
key word
- Someone : Refers to individual users
- A sample group : Refers to the sampling group under certain conditions
- frequency : Visit Frequency
- The order : Sequence of visits
- Statistics and analysis : Based on preliminary preparation , Draw a conclusion through statistics and analysis
3、 ... and The value of path analysis model
Global path and lost node observation
1 Understand the overall path of individuals and groups
Through the observation of the user's use path , You can know the user's usage habits and whether the user can adapt to various process links .
2 Visualize the drain node
Through the observation of data attenuation in each progressive page , Analyze the reasons for the loss , Specify the optimization scheme .
Four Analysis method
5、 ... and actual combat
1 Product structure / frame / Functional disassembly
2 Path selection
3 Data statistics and analysis
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