Path analysis model

One   What is funnel analysis model

Funnel analysis model is used to observe users in the process of use , Transformation and loss between multiple key behaviors .

Two   What is the path analysis model

Observe when someone or a sample group visits the product or platform , A model of data statistics and analysis for the number and order of visits to each page and different paths .

key word

• Someone ： Refers to individual users
• A sample group ： Refers to the sampling group under certain conditions
• frequency ： Visit Frequency
• The order ： Sequence of visits
• Statistics and analysis ： Based on preliminary preparation , Draw a conclusion through statistics and analysis

3、 ... and   The value of path analysis model

Global path and lost node observation

1  Understand the overall path of individuals and groups

Through the observation of the user's use path , You can know the user's usage habits and whether the user can adapt to various process links .

2  Visualize the drain node

Through the observation of data attenuation in each progressive page , Analyze the reasons for the loss , Specify the optimization scheme .

Four   Analysis method

5、 ... and   actual combat

1  Product structure / frame / Functional disassembly

2  Path selection

3  Data statistics and analysis