After the promotion, sales volume and flow are both. Is it really easy to relax?

Mengxia Fangzhi , The heat is rising . Rainy season , But there is little rain , The air is filled with sultry .

Staying up late for days makes Phoebe's face bloodless , tired . She mended her makeup slightly , Look at the latest 618 War report data , Some mixed .

Repeated outbreaks , Consumption of the drop , The competition of Guochao beauty brands is becoming more and more fierce . Phoebe has been the director of the group's e-commerce operation center for more than three years , Compared with the past , This year in particular is not optimistic , In order to achieve the company's goals , She must wait for the day , Win this battle .

Great promotion period , It turns into a routine . Every day, I stay in front of the windowsill from dusk to dawn , Then directly enter the next sunrise and sunset from dawn , Tight strings follow GMV Climb and gradually relax , But , Can her heart really relax completely ？

This year, 618 Promote all major platforms to increase their size , Ask merchants to cooperate to increase discounts , Stimulate consumption 、 Grab traffic . Coincides with Jingdong 19 Anniversary S Level activity , With this, Phoebe focuses on making efforts .

The pre-sale pre-sale mode enables the brand to start production after the consumer pays the deposit 、 pack 、 Storage , Put the goods in the warehouse closest to the consumer , The final payment can be delivered immediately .

undoubtedly , This is a brand store operation 、 Supply chain coordination 、 Large scale logistics distribution timeliness “ midsemester ”, For the Phoebe team , It means entering the fierce battle mode KPI The sprint period .

Promote the arrival of peak data , Phoebe should monitor the sales trend of its own brand , The flow performance of each single category , We should also pay attention to the dynamics of competitive products , And adjust the delivery strategy in real time , Guide the team to better enhance product exposure , Improve conversion rate . I should have been too busy , This year is unexpectedly orderly .

Because he has no , As early as the beginning of last month , Phoebe heard from the Finance Department of the Group “ Digital employees ” Online and excellent , Hurry to get scriptures . After purchasing the cloud expansion business ark solution , Quickly deploy and launch before the big promotion , Timely fill the blank of e-commerce operation automation .

Cloud expands intelligence RPA Software robots are Phoebe's digital workforce , To realize the store and self broadcast platform 、 The traffic data of the webmaster platform is daily 、 Weekly monitoring and summary , Timely layout in advance for each traffic inlet with high conversion , Cope with peak operating data with the best efficiency .

The cloud expansion business ark transforms channel data monitoring into a standard process , Improve the efficiency and accuracy of data collection through operation automation , Only 5 You can download the promotion plan report in seconds , Automatically summarize to the specified daily report 、 Weekly report format . You can also use cloud expansion ViCode Low code platform output data dashboard , Visual display at a glance , Help the team control data analysis easily , Accelerate the decision-making process .

During the promotion period, the cloud expanded RPA 7X24 Hours on duty , Instead of manually monitoring traffic dynamics , In case of abnormal conditions, you can use the built-in early warning mechanism , Quickly notify the relevant person in charge , Greatly reduce the data monitoring pressure of Phoebe team , Let it focus more on decision-making , The improvement effect is significant .

At the level of e-commerce full link operation , Cloud expansion business ark provides data support , Assist operators to gain insight into the industry 、 Order data 、 Commodity data 、 Traffic exposure 、 Establish a comprehensive data analysis system from the dimensions of advertising , Fully tap the growth potential , Build brand specific digital assets .

Busy for a while , You can start to be busy for the next time . At this stage, the beauty competition of Guochao is extremely fierce , We should not only compare the ingredients with international brands , Also compare the price with domestic brands , packing 、 Sales promotion methods should also be original , cater to Z Generational preferences .

Adjustment of any brand decision , All need big data to support , And every big promotion is about the brand mastering consumer preferences 、 Insight into consumption trends is the best frontier battlefield . Phoebe can accurately control the trend of Omni channel retail , Thanks to the resumption after every big promotion , Accurate to the live broadcast talent platform corresponding to each sales peak 、 Which sales scripts correspond , These are the key points of refined marketing .

Phoebe and the team can face it calmly this time 618 replay , Thanks to the cloud expansion business ark solution, it perfectly fits the operation pain points , Fully cover the data collection and summary capabilities of mainstream e-commerce platforms , Massive data support is not a problem .

The cloud expansion business ark supports the live broadcast management data collection of Taobao central console 、 Live data collection of Tiktok e-commerce compass 、 JD live data collection , Sales data for each live broadcast 、 Commodity analysis 、 Flow analysis 、 The statistical data of crowd portraits are automatically collected and summarized , Efficient assistance helps operators gain insight into sales trends , Determine the business opportunity .

To help brand e-commerce find a breakthrough in marketing innovation , The cloud expansion business ark is aimed at Taobao 、 Optimize and upgrade the launch scene of Tiktok , Timely help operators improve their working methods , Optimize the process 、 Improve efficiency .

More Than This , The operation team is empowered by the cloud expansion automation platform , Accurately grasp the dynamics of competitive products , Configure competitive products that need to be analyzed through the interface of the cloud expansion code platform , Just input once , Automatically download the comparison of core indicators 、 Transaction analysis 、 Data such as the source of entry , Enable all employees to track competitive products dynamically , Help precision marketing reach people .

Daily activation 、 La Xin , Marketing of various products 、 Launch Planning , Member customer data accumulation , Invigorate in the market downturn “ Lipstick economy ”…… The team is no longer hesitant when facing these acute problems in the past , Because there are data this time 、 More confidence ！

Those who are good at falsehood , Yield twice the result with half the effort ！ With the help of cloud expanding business ark , Phoebe and her team are not afraid of the challenges of normalization , Digital employees share the heaviest basic work , Let team members free themselves from low value overtime , Focus on customer value , Improve personal data analysis ability , Not only personal skills are full , Also completed the Department KPI.

There is a lot of traffic outside the window , The lights are just beginning to shine , Two months of epidemic can not stop the revitalization of the city , Rejuvenate , Phoebe couldn't help thinking about the free and easy future under the blue sky and white clouds ……

The next big promotion is coming , Are you ready ？

Welcome to the official website for more information .