Logo special training camp section 1 Identification logo and logo design ideas

LOGO Special training camp Section 1

One 、LOGO Design attention specification

1、 Use vector graphics

2、 Don't use too many colors and fonts

3、 Give Way LOGO Can be read

4、 It's best not to use photos

5、LOGO The design should consider placing in different places

4、 Learn to refer to others LOGO Design for inspiration

Two 、 To identify LOGO Good or bad

（1）

（2）

（3）

Upper figure , Strictly speaking , Only 2 chart 、5 chart 、11 chart better .

① chart 1

Rotating graphics are rotten , Without personality . The graphics are soft , But the corners of the text are very hard .

Words and graphics are difficult to coordinate .

Including the following Pinyin , Too sharp .

Combination of image and text ： Consider relevance, coordination and unity .

② chart 2

The pattern itself has a sense of design , Very smooth .

Similarly, when choosing English letters , It's also very soft .

The text is thick , Because the area of the pattern itself is relatively large .

Text and graphics are coordinated .

③ chart 3

The words and patterns are a little strange .

the second “ cloud ” Same strokes and structure 、 The font style is not unified .

Tough words with soft patterns , Itself is a wrong operation ！

Pinyin and text are not centered , Nor is it harmonization .

④ chart 4

First look , I saw it “ Shopping Mall ”.

What we want to highlight is not “ Shopping Mall ”, It is “ Junhao ”.

This LOGO hold “ Junhao ” Weakened , Poor recognition .

The last line , The smaller the text, don't add cumbersome details . The clouds on both sides are too cumbersome , Can be deleted directly .

No distinction between primary and secondary .

⑤ chart 5

The pattern is very personalized .

The words have a sense of design .

⑥ chart 6

Font design is too conventional 、 Too simple .

“Fast Express” Recognition is too low , If you put it on your business card , It can't be clearly identified .

⑦ chart 7

The pattern is woods , Very smooth pattern .

however , Words are like blades .

The pattern and text are not unified .

⑧ chart 8

The design is too ugly , I didn't see any information .

There is too much white space in the middle .

The words are also typed directly , There is no design .

The color matching is not good .

⑨ chart 9

The whole is OK .

however , This wing surrounds the text , Too conventional , No sense of design .

⑩ chart 10

just so so , however "D" And “M” Different styles .

There are also problems with text design .

chart 11

excellent .

The words are very soft , And the graph itself .

And a little bit more , The pattern is too big , A nod is heavy and a foot is light .

chart 12

“ hundred ” There is something wrong with the word .

Auspicious clouds “ white ” No unified .“ along ” The word stretched a stroke , It makes no sense .

3、 ... and 、 Design elements

The designer needs to consider several elements when receiving the case ：

Case study ：

（1） A reproduction of the scene

（2） Analysis direction

1、 Industry attributes ： Selling jade

2、 service object ： Young and middle-aged people with economic ability

3、 Exclusive color ： green

4、 form ：

5、 Sign features ： Simple 、 The atmosphere , It shows “ jade ” The concept of –> Add a figure of jade ？

Reflect the Chinese style –> Color / Font selection （ Calligraphy, etc ）.

The name is called “ Yashe jade classic ”.

notes ： In order to ensure the accuracy of the design direction and the success rate of the draft of the scheme , We need to Party A chooses his favorite online Logo Design style .

If the customer will not choose , Then the designer is responsible for online search , And send it to Party A , For Party A to choose .

What should Party A do if he can't find a plan of intent ？

We need to “Logo Design a questionnaire ”, Help determine the design direction .

You can tell customers like this ：” Thank you very much for your recognition of our company , In order to make our communication more convenient , In order to let us grasp the brand information of your company more accurately , Please help me , Fill in this Logo questionnaire , Is that OK ？“

（3） Find inspiration

Determine the direction , You can find inspiration , Don't dream for yourself .

We see the above case again .

Search in petal website “ Jade ”, Get some pictures ：

analysis ：

first ：

A positive and negative type is used , Zhengxing is a jade , The negative type is a cloud . however , The text is too big , The graph is very small .

the second :

The combination of auspicious clouds and jade , Below is a calligraphy font . Meet customer requirements .

Third :

The combination of Phoenix and jade , But the text design is single , No sense of design .

We can learn from , You can also use round jade , The third picture shows a phoenix , We can put a dragon .

such as ：

First option

Combine to get such Logo：

A piece of jade , A dragon , Text selection is “ Song style ”. Horizontal thin vertical thick , Very Chinese feeling .

do Logo When , Better not only add Chinese , Add Chinese or Pinyin . Will make Logo More abundant , And it will attract more customers .

Then you need to paint , Such as emerald .

Words should also be emerald , But a little brighter .

at that time , Customer requirements “ Chinese style ”, Be on the safe side , Let's use a calligraphy style .

In order to ensure practicability , To do various styles of typesetting .

Different colors and packaging .

To reflect professionalism , We need to give our clients some big proposals .

Second option

Combine to get such Logo：

The middle one “ Jade ”, It looks like an old man fishing on the lake .

The bottom is like a water surface rippling .

Jade is a very spiritual thing , Since it is spiritual , I'll think of “ water ”.

This figure adopts positive and negative type , The shape is a piece of jade on the lake , Negative type is a ruyi .

do Logo When , You can ignore the color first , First make the graph .

Again , We paint .

Different composition .

You can also make a luminous effect picture .

Again , Add some proposals .

There are also some applications .

Such as handbags .

The envelope .

（4） Write

Don't just come up with a plan , At least two or three solutions .

Customers with lower unit prices , The more opinions .

We can give him two plans , Ask him which one he prefers . He will choose one , And let you modify . You will have the direction of revision .

There is only one word , If the customer is not satisfied , You have no definite direction , What kind does he want .

（5） Proposal making

There are two ways ：PPT、 Long graph .

Hundreds of dollars , There is no need to do PPT 了 , It's a waste of time . Just make a long picture , Simply write down the idea , Put a few maps 、 Business card 、 reticule .
If more than 5000 , You can make one PPT, It looks more professional .