Why are social portals rarely provided in real estate o2o applications?

Now I see some real estate O2O Basically, the products provide some house viewing 、 Some rental services . But for users , Before buying a house 、 Buying a house 、 There should be strong communication needs after buying a house . For example, before I buy a house , I looked up a lot of information on the Internet , Have a lot of communication with people who have bought or are preparing to buy a house , This kind of communication should occupy a lot of time and energy for ordinary people to buy a house . So here comes the question , Now many real estate brokerage companies are transforming O2O To transform their own business processes , But why are the services provided mostly limited to the display of information , Users may want to buy a house 、 Rent a house and check some information on your platform , But the time to check the information is relative to the whole house purchase 、 The rental process is too short . buy a house 、 Renting itself should not belong to a high-frequency application scenario , So if this kind of platform mainly provides real estate selling 、 Rental information display , Feeling doesn't guarantee the activity of users .

This article is not written to analyze why these platforms do not provide or are unwilling to provide social access to users , Because I don't know this very well , There was no investigation , The above knowledge personal questions . Write the above content in the hope that if someone reads this article and has their own understanding , I hope to share some ideas with you .