Refer to how customer push e-commerce does content operation

In product operation , Content is an indispensable core link . therefore , Doing a good job in content operation is an important prerequisite for doing a good job in product operation system . Content operation mainly refers to creation 、 edit 、 The organization presents the content mode of the product , In order to fill and improve the content value of the product , So as to attract users to pay attention to products from the inside .

Content operation is naturally inseparable “ Content ”, The content is divided into broad sense and narrow sense . Next, let's analyze the contents of content operation “ Content ” And operation method .

1. The core concept of content operation

In the development of human society , All people-oriented , There is demand, there is supply , This is the law of economic development . Based on this Law , The content has room to display . Especially in the Internet age , People's needs come from the Internet , Like watching videos 、 Search for news hotspots 、 Follow the stars 、 Send a circle of friends, etc . So there are so many products that provide content services , Therefore, we have the concept of content operation .

The core concept of content operation is through the production and reorganization of content , Meet the content consumption needs of users , Improve product activity and user awareness of the brand .

2. The value of content operations

After the product development department creates the product , It does not mean that users will use . At this time, product operators need to promote the connection between products and users , Let users know more about the product and then use it （ La Xin ）. This specific method uses content operation . Besides , Active and retained links for users , Content operation also plays a crucial role .

The main value of content operation is to connect users and products , Create a band between the two , Let users know and use the product , Deliver deeper value to users . so to speak , No matter in which link of product operation , Can not be separated from the link of content operation .

3. The specific role of content operation

Content operation can convey the positioning and tonality of users' products , Make users have a certain exclusive impression of the product . For example, IKEA publicizes through copywriting 、 television advertising 、 Offline activities 、 There are various content operation modes in the decoration model room , Let users have self-help shopping for IKEA 、 Easy assembly 、 Comfortable and other impressions , Create a brand image of IKEA .

Sum up , Understand the concept of content operation 、 The value and function are very helpful for us to operate in detail next , This is also the premise of good product operation , It is a lesson that product operators must master .